Unveiling the Marvelous Shenzhen Store: A New Shopping Experience

As we celebrate the grand opening of our new Shenzhen Store, let’s take a closer look at the space and the thoughtful considerations that have gone into creating this marvelous showroom. Meticulously designed in a well-structured space on the sixth floor, it offers customers an unparalleled shopping experience.

Approaching the store, a large glass window proudly displays SEED’s confident creations, akin to hidden treasures waiting to be discovered inside. Step in, and you’ll find a spacious area with interactive structures of lamps, providing a firsthand glimpse of the magic. Adjusting the lighting range reveals the mesmerizing play of light and shadow, allowing you to truly appreciate the elegant design.

Our immersive experiential space exudes a warm and inviting ambiance, mirroring a real home, creating an environment for guests to leave their busy thoughts behind and fully immerse themselves in comfort.

At SEED, we are committed to creating a cozy and inviting atmosphere throughout the store, evoking the serene and comforting feeling of returning home.

❝  We do not follow trend,
we follow people. ❞

SEEDDESIGN Shenzhen Brand Store

▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00

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The Fifth Flagship Store Opening | Seed Shenzhen Store

We are delighted to announce the grand opening of our fifth flagship store, Seed Shenzhen Store. This momentous occasion signals another significant step in our journey, and we are excited to bring our exceptional products and services to this vibrant city.

Thanks to all our esteemed guests for making the opening party an unforgettable event, while we showcased a series of iconic products, highlighting their premium light quality and detailed craftsmanship, as well as introducing exciting new concepts.

We would like to sincerely invite you to visit our new store and immerse yourself in the exploration of our latest collections, where excellence awaits.

SEEDDESIGN Shenzhen Brand Store

▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00

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Relive the best moments of Design Shanghai 2023

This year, at Design Shanghai 2023, SEEDDESIGN had the pleasure of welcoming numerous visitors to our booth. It provided us with a remarkable platform to share our unwavering passion and curate an enchanting experience. Notably, our newly unveiled product, WING, mesmerized attendees at the main entrance with its captivating presence, earning it the esteemed Design Shanghai Picks award and setting it apart from the rest.

We would like to extend our heartfelt appreciation to all the individuals who took the time to visit our booth. Thank you for being a part of our journey at the 2023 Shanghai International Design Fair. We sincerely appreciate your support and look forward to welcoming you back in the near future.

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Light Up and Fly|WING

“ The WING resembles a graceful dancer in the spotlight, its translucent dual-leaf design diffusing light to create a captivating dynamic beauty in a space. ”

—— Designer Wang, Sheng Wen

Playing with dreamy light

The concept of “light and shadow” is beautifully captured in WING. Its elegant, translucent dual-leaf design gracefully moves within the ring frame, casting a soft glow throughout the surrounding air. As the night descends, WING truly comes to life, enchanting all those who behold its magical ambience.

Dual-light: Blending beauty with reality

WING’s stunning design includes the innovative feature of “dual lighting”, which utilizes two light sources to softly illuminate the translucent dual-leaf structure from above. Not only does this technique brighten the ceiling, but it also creates a playful sway and diffuses a cozy, ethereal ambiance throughout the space. The downward light source offers a high-performance LED with CRI>95, and high-efficiency optical lens narrows the beam angle to 66° to meet ample illumination without glare.

Details reveal sleek metal texture

WING’s sleek and modern design is achieved through a hidden screw structure that seamlessly connects the lamp post and ring frame. This innovative design gives the lamp post a clean and streamlined appearance that is as sophisticated as it is practical. The integral molding fin design not only enhances the lamp’s refined metallic texture but also improves LED heat dissipation, ensuring a long lifespan for the light source.

▲ With high performance CRI 95 light sources, WING faithfully showcases the true colors of objects with natural illumination.

▲ Flipping to add a touch of delight to daily life in its ever-changing postures.

▲ WING’s dual-leaf design creates a graceful and elegant glow, perfect for creating a serene ambiance in the house.

WING pendant

Size   L 53cm x W 49.5cm x H 66cm
Light Source   LED 2 x 6.3W 3000K CRI>95 1070lm

Designer    Wang, Sheng-Wen

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WING

2022

Gracefully moving with a gentle aura, WING illuminates any space with a playful tease of light and shadows. The designer’s keen eye and creative inspiration brought forth WING’s exquisite “Dual lighting” feature. Its translucent dual-leaf diffuses light softly upwards, swaying elegantly to create a cozy and ethereal environment. Meanwhile, downwards, the high-performance LED CRI>95, and high-efficiency optical lens narrows the beam angle to provide ample illumination without glare for practical needs. With bold yet subtle design elements, WING strikes a beautiful balance between imagination and reality, seamlessly weaving light into a dynamic beauty.

Designer   Wang, Sheng-Wen
Material   aluminum, steel, PC
Color   white PC + matt black
Light Source   LED 2 x 6.3W 3000K CRI>95 1070lm
Size   L 53 cm x W 49.5 cm x H 66 cm
Cable   black max. 200cm (shade included)
Canopy   matt black
Model   SLD-530P

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OLO Φ Portable|Carry on and own your glow

Introducing the OLO Φ Portable – the ultimate solution for cordless lighting. Whether you’re exploring the great outdoors or simply enjoying a good book in bed, OLO Φ Portable is the perfect companion. It’s portable, touch-activated, and boasts a sleek and innovative design that’s sure to impress.

A new twist on familiar

In addition to the iconic design of the OLO collection – the signature hollow & rotatable lampshade, OLO Φ Portable offers the most convenience of portable use and brings light to you in a way that is familiar yet memorable.

Easy to carry

Just handily hold the arching ring frame, the OLO Φ Portable is more than just a lamp – it’s a lifestyle accessory that you won’t be able to miss.  

▲ Embody effortless chic with OLO Φ Portable’s intuitive and lightweight design.

To go wire-free

Experience the freedom of cordless lighting with the OLO Φ Portable. With its easy-to-carry & rechargeable design, you can take it with you wherever you go.

▲ Features TYPE-C port and rechargeable battery, you’ll never have to worry about running out of power.

▲ Easily adjust the light with 290° rotation and stepless touch dimming.

Harmonious color combos

Choose from a range of color combos to match your style. From bold and vibrant to classic and timeless, there’s a color for everyone.

▲ A harmonious color combination reveals distinctive styles that are both appealing.

OLO Φ Portable (with touch dimmer)

Size   L 19.7 cm x W 13 cm x H 29 cm
Light Source   LED 3W 2700K CRI90 255lm

Designer  Li, Hui Lun

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Introducing our latest addition to the collection: the OLO Φ Portable. This rechargeable light is the epitome of form and function, offering superior flexibility and ease of use. With its signature design, from the hollow lampshade to the 290-degree rotation, the OLO Φ Portable not only adds a touch of elegance to any indoor space but also illuminates your outdoor adventures.

From the latest bold color Coral Orange to the classic and glamor of contracting Sand Gold and Black, Olive Green and Sand Gold, or the all-black option, a wide range of versatile color combos is available, unveiling a perfect range for you.

Designer   Li, Hui Lun
Material   steel、PP

Color
coral orange + matt black
sand gold + matt black
shiny black + matt black
olive green + sand gold

Light Source   LED 3W 2700K CRI90 255lm
Battery  ≥ 8 hours when fully charged
Charging Cable   type C
Size   L 19.7 cm x W 13 cm x H 29 cm
Feature   touch dimmer
Model   SLD-130DC

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A key figure in realizing conceptual product into tangible|Vice General Manager Gong, Yu Quan

Creating a lamp involves not only a design concept that brims with creativity, but also a group of precise craftsmen who can turn imagination into reality – the SEEDDESIGN Research and Development team.

The SEEDDESIGN R&D team brings the creative vision of designers to reality by using unique structures and innovative materials. With years of experience and skillful hands, they meticulously oversee the production process – from welding to shaping and polishing, through their dedication and attention to details, the team artfully brings together beauty and functionality in every SEEDDESIGN lamp.

Vice General Manager: Gong, Yu Quan

Mr. Gong, the VGM of SEEDDESIGN, is known for his dedication to challenges and meticulous approach. Since 1997, he has been leading the R&D team to create numerous classic products, emphasizing the importance of strict supervision of every production process. He enjoys tackling difficult problems and ensures that every light can be placed in the ideal space of each customer with the highest quality.

That morning, Mr. Gong shared little-known stories about product development and production in the meeting room after returning from the factory.

Can you introduce your job responsibilities to everyone?

– Essentially, I hold responsibility for the entire product creation process. 

Once the mission has been defined, I collaborate with various departments to review feasibility assessments. After that, I oversee the production of all materials and manufacturing methods to ensure that they meet quality standards.

What’s the toughest process of turning a design blueprint into a finished product?

– I believe it’s welding for sure.

Welding is the most challenging step due to potential metal deformation caused by high temperatures. Even with robotic welding, it is difficult to achieve the same level of precision as manual adjustments performed by skilled craftsmen. Other than that, computer-controlled machining, including CNC lathes, milling machines, and punches, is typically more precise and manageable.

What is the most remarkable lamp you have ever made?

– LALU+ pendant lamp.

The lamp requires a complex process that involves multiple welding stages, as well as careful attention to accuracy due to its rotatable stem. When welding two D-shaped tubes to form the oval stem, any excess can lead to uneven weight distribution and cause the lamp post to tilt. That’s why we rely on skilled craftsmen to meticulously remove any resulting weld marks and achieve a flawless finish that allows for smooth rotation.

Which of the Seed collections is your favorite one?

– Planet floor lamp.

The lamp’s arm can be extended to the desired distance, and its height can also be adjusted by rotating the gears. I love the gears, which have a finely tuned engineering design and are very functional. I often adjust the arm in different ways and think about how to optimize its usability while playing with it on my desk.

What is your approach to continuously breaking through technical challenges?

– When faced with technical challenges, we take an approach of continuous learning and collaboration. 

We visit other processing plants to gather insights and improve our capabilities, and work closely with our partners to overcome bottlenecks. We also stay current with the latest technology and equipment, conducting internal experiments and searching for opportunities to establish standard systems. One example of this is our DJ DIMMER structure, which underwent a rigorous experimental process, undergoing at least 23,000 cycles of rotation to ensure durability before it was launched.

What are the most significant changes for you since setting up the factory in 1997 until now?

Well,  not much has changed fundamentally.

My main goal has always been to make steady progress. Over the past 20 years, I have emphasized to my colleagues the importance of staying focused and careful to maintain high quality. We cannot afford to skip any steps in production to save time. It’s not rocket science, but we need to do it right to succeed.

Have you ever felt proud to work for SEED?

– Absolutely, it’s a great honor.

Our design concept, emotional engagement, and every production process for our collections are of high-end quality. Even our external manufacturers take pride in producing our products, and one plastic factory mentioned that their customers recognize their superior quality because they make parts for SEED. Although our competitors may try to replicate our ideas, our top-notch products speak for themselves.

What has driven you for the past twenty years or so?

– Being able to face different challenges always excites me!

The complexity of making lighting fixtures with a wide range of materials can make the job challenging, but since my first day at SEED, I have eagerly tackled any issues that arise and genuinely look forward to coming to work every day.

Moreover, SEED’s work environment is excellent, with design director Mr. Chen giving me the freedom to showcase my skills. Many of my colleagues have been with the company for over a decade, and as time went on, we have all become friends!

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Inspiration

Photo credit:Yi Design

Inspiration

Photo credit:Yi Design

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