SEEDDESIGN at Light + Building 2024

SEEDDESIGN returned to Light + Building in 2024 after 6 years. Across 9,455 kilometers and 7 time zones, efficient rail transport and planned streetscapes welcome us warmly. The city’s pulse, vibrant as ever, exudes energy and creativity.

Our booth design showcased large black exteriors and white interiors, accentuating our products and drawing visitors in. Short video demos featuring WÚ, SOL, and TRAM were a crowd favorite, captivating audiences with visual and musical effects that demonstrated the interactive structure of the products.

▲ The innovative TRAM leverages the physical properties of genuine brass, enabling great flexibility in utilizing the luminaire.

is the most flexible wall lamp that can be precisely set to illuminate any preferred nook.

▲ The prototype Mr. DJ is one of the most mouth-watering designs among the displays, showcasing an iconic structure that has since become a signature piece. Stay tuned for the new launch, expected in June 2024.

▲ Crafted from carbon fiber, the SOL bow lamp appeals to people with its lightweight yet sturdy design. SQUARE offers a functional and user-friendly lighting solution.

We extend our gratitude to every partner, distributor, designer, architect, customer, and visitor from around the world for gracing us with their presence, adding brilliance to our participation in this event.

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Way back to Light and Building Frankfurt 2024

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In March of this year, SEED is making a comeback after the gap of COVID-19 to Frankfurt, Germany, participating in the biennial International Lighting and Architecture Exhibition. The event will bring together numerous renowned European lighting brands. We sincerely invite all like-minded friends to join us in this grand gathering, creating unforgettable moments together.

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Light of Practical Simplicity

It is a yearning to transform mere products into seamless experiences that captivate and delight. When we detect even the slightest flaw, we crave innovation to elevate the user’s satisfaction and infuse ease into every interaction. It is through this intrepid spirit that we push boundaries and redefine what is possible, channeling our creativity into crafting groundbreaking designs that transcend expectations.

Pre-show Highlights

Discover PAOPAO, a stunning lamp with vacuum plating color layered on its glass top. Whether illuminated or turned off, it consistently captivates with a dual visual effect, making it a showstopper at any fair.

KONNECT is one of SEED’s latest innovative designs inspired by modern architecture. With its exclusive fixtures and unique structure, KONNECT breaks through the traditional one-way lighting, allowing for the easy construction of lamp bars suitable for diverse application scenarios.

TRAM is undoubtedly SEED’s most cutting-edge designs, promising an excellent ride. It utilizes the conductive properties of genuine brass to enable wireless lighting on the track, providing a delightful yet practical lighting experience with 360-degree rotation.

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Partner with Us – Join Our Journey!

Partner with SEEDDESIGN and embark on a global journey! We seek distributors who share our passion for design and functionality to join our international team. Our products, recognized for their excellence, speak volumes. Join us in redefining success through a shared commitment to innovation. Let’s shape a prosperous future together in our international expansion.

We are pleased to offer you a complimentary ticket to the fair. Kindly reach out to us by completing the form below to receive your ticket.

聯繫表單-en

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A Big Thank You for Visiting SEED at 2023 M&O Paris!

After more than three decades in the lighting industry, SEED is making its debut in Paris this year. Notably, this marks our first major exhibition since the onset of the pandemic. 

We were delighted to have the opportunity to meet a diverse range of visitors, including local architects and guests from various countries. During the exhibition, we had the chance to showcase what Seedology is all about and demonstrate how our unique lamps interact with users through their outstanding features and craftsmanship, setting them apart from others in the industry. 

▲KONNECT revolutionizes lighting by blending practicality with personalized art decor, breaking away from traditional one-way illumination.

▲With its dreamy luster and smoky texture, PAOPAO was an absolute showstopper at the show.

▲TRAM’s brass track leverages its exceptional electrical conductivity to replace conventional wires, enabling the spotlight to glide along the holes and rotate 360°, leaving many visitors in awe.

With heartfelt gratitude, we extend a big thank you to all of you who visited our booth and provided us with numerous positive feedback. We can’t wait to see you at the next fair!

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Explore SEED at the 2023 M&O Paris Exhibition

September 7th to 11th, 2023

9:00 AM – 7:00 PM (Thu-Sun) |
9:00 AM – 6:00 PM (Mon)

Paris Nord Villepinte Exhibition Centre

Sector TODAY, Hall 6, Stand G68 H67

Prepare to be captivated by SEED at the 2023 Maison&Objet (M&O) Paris Exhibition. From September 7th to 11th, immerse yourself in a realm where light shapes spaces and stirs emotions.

Cutting-Edge Collections

Delve into our latest designs, featuring standout products like the Konnect pendant lamp, WÚ wall lamp, and Mr. DJ table lamp( an upcoming brand new product next year). These creations ingeniously harmonize technology and artistry, inviting you to explore a new realm of lighting experiences. Witness the captivating fusion of colors, shapes, and brilliance that effortlessly transforms commonplace surroundings into extraordinary displays.

Cutting-Edge Collections

Delve into our latest designs, featuring standout products like the Konnect pendant lamp, WÚ wall lamp, and Mr. DJ table lamp( an upcoming brand new product next year). These creations ingeniously harmonize technology and artistry, inviting you to explore a new realm of lighting experiences. Witness the captivating fusion of colors, shapes, and brilliance that effortlessly transforms commonplace surroundings into extraordinary displays.

Join us at our booth in the Paris Nord Villepinte Exhibition Centre and experience how light can transform your perception of space.

We’re excited to welcome you there!

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Unveiling the Marvelous Shenzhen Store: A New Shopping Experience

As we celebrate the grand opening of our new Shenzhen Store, let’s take a closer look at the space and the thoughtful considerations that have gone into creating this marvelous showroom. Meticulously designed in a well-structured space on the sixth floor, it offers customers an unparalleled shopping experience.

Approaching the store, a large glass window proudly displays SEED’s confident creations, akin to hidden treasures waiting to be discovered inside. Step in, and you’ll find a spacious area with interactive structures of lamps, providing a firsthand glimpse of the magic. Adjusting the lighting range reveals the mesmerizing play of light and shadow, allowing you to truly appreciate the elegant design.

Our immersive experiential space exudes a warm and inviting ambiance, mirroring a real home, creating an environment for guests to leave their busy thoughts behind and fully immerse themselves in comfort.

At SEED, we are committed to creating a cozy and inviting atmosphere throughout the store, evoking the serene and comforting feeling of returning home.

❝  We do not follow trend,
we follow people. ❞

SEEDDESIGN Shenzhen Brand Store

▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00

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The Fifth Flagship Store Opening | Seed Shenzhen Store

We are delighted to announce the grand opening of our fifth flagship store, Seed Shenzhen Store. This momentous occasion signals another significant step in our journey, and we are excited to bring our exceptional products and services to this vibrant city.

Thanks to all our esteemed guests for making the opening party an unforgettable event, while we showcased a series of iconic products, highlighting their premium light quality and detailed craftsmanship, as well as introducing exciting new concepts.

We would like to sincerely invite you to visit our new store and immerse yourself in the exploration of our latest collections, where excellence awaits.

SEEDDESIGN Shenzhen Brand Store

▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00

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Relive the best moments of Design Shanghai 2023

This year, at Design Shanghai 2023, SEEDDESIGN had the pleasure of welcoming numerous visitors to our booth. It provided us with a remarkable platform to share our unwavering passion and curate an enchanting experience. Notably, our newly unveiled product, WING, mesmerized attendees at the main entrance with its captivating presence, earning it the esteemed Design Shanghai Picks award and setting it apart from the rest.

We would like to extend our heartfelt appreciation to all the individuals who took the time to visit our booth. Thank you for being a part of our journey at the 2023 Shanghai International Design Fair. We sincerely appreciate your support and look forward to welcoming you back in the near future.

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2022 New Launch Party in Taipei

We are so thrilled to share the side shots of our 2022 launch event this October in Taipei. Over a hundred guests’ presence brought the light to the party, it was great to see the partners from far-off cities and the talks had been fruitful with joy!

During the event, our lighting designers conveyed their inspiration and perspectives on how they created design concepts and details of the latest collections– KONNECT, OLO Φ portable, WÚ, LISA, and WING.  And Meiric, the design director, shared his experience and knowledge on how to overcome the challenges of the lighting design process.

▲ The flow of light, LISA.

▲ One of the 2023 upcoming new products, WING.

▲ WÚ, a multi-adjustable wall lamp, will be released in 2023.

▲ OLO Φ Portable is a wireless table lamp extended from 2021 RedDot Award winner OLO Φ D.

▲  2022 iF design award winner-OLOΦ series.

SQUARE wins the 2022 Red Dot Design Award and German Design Award.

Vibing this party we had a DJ playing great music at the same time echoing SEED’s iconic device—DJ Dimmer Base— and we made a transparent unit demonstrating how the gears transmit to the dimmer, so when rotating the base clockwise, the light would gradually turn on, like DJ’s with their turntables to control brightness by scratching.

▲ DJ dimmers have appeared in such signature SEED productions as CHINA LED, PENSÉE, and MIST LED.

MIST LED glows like  a drop of golden sun.

A Joyful gathering under lights.

After showing a series of new works for late 2022 and 2023, we would like to say a big “Thank you!” to all those who participated. Thank you for spending a great afternoon with us.

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Simplicity is the ultimate sophistication|SEED 30 Store Exhibition

Simple yet sophisticated

Every exquisite piece must have gone through a rather diverse formation process to perform its purity. We believe the best designs are meant to be simple, elegant, and timeless, inheriting our Seedology “We do not follow trends, we follow people”. We have designers seize every fleeting moment of inspiration onto drawings, engineers and craftsmen, who always turn the ordinary into the extraordinary. Thanks to the team work hashing out the pieces of mouth-watering products embody these principles.

Turning imagination into reality

Venturing into our third decade in the everchanging lighting industry, now we are celebrating our 30 year anniversary by holding an exhibition on-line and off-line in all the Seed stores, to share the ideas of craftsmanship and technology on how we continue developing and refining lighting fixtures since 1991, in response to the theme “Simplicity is the ultimate form of sophistication”.

Entrance tour guide

OLO wins both Red Dot and iF Awards.

APOLLO & PENSÉE

Exclusive DJ dimmer display

▲ The basic principles of pulleys in the evergreen classic “JOJO”

Mist LED collection

The coloring process of gradually cloudy MIST lamp shade.

除了展示燈具的工藝製作過程,特展也設有沉浸式光氛體驗區,讓觀展人在能調整色溫/ 亮度的 SQUARE 正吊燈下方,拿起一本書,實際調整、體驗什麼樣的光最適合自己。

▲ 拿本書,花些時間在沉浸式光氛體驗區找到自己喜歡的光。

在展覽結束前,別忘了拿起手機掃描,進入 SEED 30 線上展 進行Find My Seed Light 測驗,找到專屬自己的喜的燈,更可以在門市中搜尋,看看它實際的模樣,最後還能挑選一張喜歡的燈具卡片帶回家。

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2021 Design Shanghai was rounded off

Joining in the grand event with thousands of brands and visitors, we are honored to be a part of 2021 Design Shanghai elaborating our design concept of new arrivals.

Gallery-like booth design revealed surprises throughout

PAOPAO

Inspired by bubbles with a blown appearance which evokes feelings of having a second childhood, a cluster of PAOPAO reflected from the mirrors in contrast with the black wall, creating a visual illusion as endless extension in the darkness, like dreams flying high with jewelries’ gorgeous luster and organic shape. The high-quality light reflected through the layered translucent color on the glass top, which sets off the finesse of the glass shade and gives that fantastic glow inside in a specific way.

SQUARE

Embedded with LED CRI 98, R9>90, SQUARE highlighted the first-rate light capability restoring the plump red of the fresh apple underneath. Visitors were waving hands like saying hello to the fitting, actually they were trying its sensor functions of ‘color temperature tune’ and ‘ brightness dimmer’, SQUARE had come into focus interacting cleverly with users.

TRAM

It has always been a challenge giving the fixtures flexibility, taking into account the possibility of wire twists while adjusting. Inspired by the childhood memory of railroad tracks, the designer took advantage of genuine brass to develop a wireless track as the lamp body that allows each luminaire to be movable. 

DAWN

Dawn’s pronunciation is the same as “egg” in Mandarin just like its organic, round and smooth shape. It is also a metaphor of the sunrise to elaborate the flexible beam angle and light direction adjustment, feeling like morning sun changes in seconds. The sign of numbers ‘42’ and ‘72’ embossed on the wall was saying this remarkable feature. Aiming to build the direct relationship between the object and people, the DAWN series combines superior lighting performance with pure practicality to deliver multi-functional results.

OLO Φ Table Lamp – Red Dot Winner 2021

‘I can’t find the light source, where is it?’ This was a common question when people saw the OLO at first sight. Following SEED’s introduction and display, people got to know how the adjustable hollow shade and the superior light cooperate and work, and find its intriguing way of delivering light that adapts to a variety of usage scenarios while thoughtfully bringing artistic aesthetics to life.

Awarded by Red Dot Design 2021, we are glad to have the comment  “OLO Ø realises a coherent design following ergonomic aspects. Thus, this table lamp invites for frequent use.”

Let’s look forward to a more exciting meeting next year!

Thanks to everyone who participated in the 2021 Design Shanghai, which gave us a great opportunity to share ideas with each other and present our newest collections. Hope you enjoyed your visit this time, we will see you again next year!

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