NEWS

Refine form of lighting: HOODIE, FIREFLY and MUSE

Instead of full brightness, sometimes we only need a square of light—when exercising, chatting or napping, all these ordinary fragments consist of our life. By reducing the illumination, we could possibly grab more choices of lighting form in our daily life. At this state, join new perspective of SEED with HOODIE, FIREFLY, and MUSE.

｜HOODIE｜
—— The adventurer who braves your world

Designed by Li, Hui-Lun, who inspired by her little boy who shows strong curiosity with discovery of the world. HOODIE, born with an opal glass and whimsical frame, embodies an explorer who’s always ready to brave the world. Spanned across an underlying need of those who avoid bothering their better half in the midnight, direction and beam are both adjustable in the design. To tick the boxes, HOODIE comes with a rechargeable light source that can easily fit the place without electrical outlets, even transition to a wall sconce. Enjoy HOODIE with full benefits of wireless agility!

▲ HOODIE

▲ FIREFLY

｜FIREFLY｜
——Nostalgic enchantment through poetry and reality

FIREFLY, with a lovely silhouette inherits from flower petals and fan, was designed by Zhang, Huan-Rou. Fireflies and fan in summer night had always been nostalgic enchantment in Chinese poetry. Not only remains soften illumination, FIREFLY also contains the sophisticated thoughts with contrast color. By ideations of creating new decorative image, Rou refreshes our view by interaction of classic literature and modern industrial design.

▲ FIREFLY

▲ MUSE

｜MUSE ｜
—— Pop up your inspiration!

Muses symbolized the greatest of arts and sciences in Greek mythology. MUSE from SEED is defined as the source of creative ideas. New ideas somehow come up in original moments, the simple flick of switch embodies the pop-up moments of sudden inspiration. Concrete base inherits the iconic material of SEED, translucent blown-glass softly translates the stirring hope into a daily object. With the simplest state, MUSE is always the sincerest greeting gift as well as the blessing for beloved ones.