Thanks to all guests who attended our launch party, and shared a wonderful afternoon with us in autumn 2020.
Thanks to all guests who attended our launch party, and shared a wonderful afternoon with us in autumn 2020.
As the theme of the year, “UNKNOWN” suggests, we are groping in the unknown and trying to deal with various struggles in business, and the same goes for life.
The party began with opening remarks from the Meiric, the design director, who gave us a small talk sharing his experiences, insights and some interesting stories. How we stood firm in an unfriendly environment and how we turned the corner to keep going while facing many obstacles and odds. Just like his quote of “The Little Big Man” poem by Rabindranath Tagore, the courage of taking challenges has been gradually shaping who we are now, and that absolutely echoes the spirit of breaking through the framework of the unknown.
The next session, let’s get down to new designs and focus on the presentation today.
SEED designers and marketing teams were demonstrating the new collections and conveying the original concepts to the guests.
SQUARE
▲HUAN
▲DAWN
The world is unpredictable and changing. Stay faithful and positive amongst all the fear, the truly “Big Man” is how we react in tough times.
There is an ever-changing view through the circle frame,
Slowly and silently it changes.
Each unexpected glimpse is all about the touching, beautiful scenery.
Inspired from a unique, oriental, landscaping architecture_ Moon Gate, HUAN was created by the young designer Rou who was attracted by this poetic idea and applied it to her lighting design.
A dialogue between light and space
Eastern aesthetics focuses on the appreciation of the dark— the shadows, the different shades of light. Using the techniques of framing, HUAN brilliantly combines Western geometric composition and the Eastern aesthetics of blank space, presents a gentle and comfortable moment, weaving the boutique-style for homes.
Sandblasted glass design
Effectively eliminates the glare and softens the lights, reserving a moderate amount of light and eye comfort.
User-friendly installation
Simply unscrew the fixing fitting to pick up the glass plate, replacing the bulb is intuitively simple and effortless.
Four calming colors, more choices
In addition to the classic color scheme of black and white, HUAN S is now available in new color combos of olive green + sand gold, and navy blue + copper. The coastal calm colors balance the favorite nooks with peaceful and refreshing vibes.
Create its own vibe
HUAN is transferrable to a wide range of interior elements. It does not scream for attention to be the centerpiece of the room but quietly fits in so many different styles as you can see.
Light Source E27 2 x 8W LED 2700/3000K
SizeL 39.4 cm x W 36 cm x H 40 cm
Color Combo
Light Source G9 2 x 5W LED 2700K
Size L 22.6 cm x W 20 cm x H 23 cm
Color Combo
Designer Chang, Huan Rou
Watch the continuous rising action of sunrise, DWAN emits the first morning light from the sea horizon, bringing us a brand new day. When morning has broken, we can’t help being intoxicated in the ever-changing light.
Feel like morning sun changes in seconds
With the Double-thread structure and Optical zoom lens, it gives the light’s rich ability to change the beam angle. Admire its ease of use by rotation: clockwise tighten the lens shade to distribute a soften illumination; Or counterclockwise the lens shade to focus the light on the object. The DAWN series combines superior lighting performance with pure practicality to deliver multi-functional results.
DAWN PL4 collects 4 lamps into a linear suspension, each lamp is individual for flexible beam angle and light direction adjustment by simply rotating the lens shade. No matter focusing the luminaire on the delicacy; Or spread the light evenly creating a suitable reading zone, DAWN PL4 can be set exactly to suit your needs.
DAWN P1 / DAWN PR1（The tube version）
DAWN P1 can be multiple used to various user scenarios, for dining table, the bar table, or just one fitting hang at the bedside. P1 creates countless compositions as a symphony of light. The tube version allows us to position the light direction by moving its body vertically and horizontally.
DAWN WR / DAWN CW（Ceiling/ Wall）
Besides zoomable beam angle, the wall lamp is equipped with a gradual touch dimmer that provides more flexibility for bedtime reading or entrance corridor when coming back to the sweet home. Ceiling/ Wall lamp is made for dual-purpose, for ceiling usage you are free to project downwards and zoom the light cone, creating an atmospheric space.
Light Source LED 4 x 5W 3000K CRI 95 1143lm
Size L 141.2 cm x W 6.2 cm x H 20.4 cm
Light Source LED 6.5W 3000K CRI 95 323lm
Size L 8 cm x W 8 cm x H 15.3-16.9 cm
Light Source LED 6.5W 3000K CRI 95 323lm
Size L 26 cm x W 8 cm x H 73.3 cm
Light Source LED 5W 3000K CRI 95 237lm
Size L 23.2 cm x W 6.2 cm x H 21.4 cm
Light Source LED 5W 3000K CRI 95 237lm
Size L 10 cm x W 21.4 cm x H 23.2 cm
Light Source LED 6W 3000K CRI 95 298lm
Size L 20 cm x W 6.2 cm x H 63 cm
Light Source LED 6W 3000K CRI 95 298lm
Size L 28 cm x W 8 cm x H 151 cm
Color Combo
Designer Chen, Chao-Cheng
We are always eager for a better life. It could be by moving forward to a new place or using good objects to reveal a new page of everyday life. Unboxing could be a magic ritual that stimulates our imagination about life’s possibilities.
Three different light styles with portable and unique features turn on a new life mode for us: Where the light is, where life is.
｜Wanu｜
With a poetic metaphor that touched our emotions from home or memory
Seem like we can hear the moon’s whisper from her wisdom. Under the soft moonlight, she will lead you to the answer that you kept looking for in the daytime. Combine the cement as the lamp base and the beautiful streamline to reinterpret the classic table lamp years ago. The lovely opal glass hung there feels like soft moonlight spreading its kindness toward the city.
▲With concave cement base design thoughtfully placing your treasures
▲The moon whispered downstream toward the earth.
｜OLO Φ ｜
More freedom to play with the light
Inspired by the diameter symbol Φ, OLO got a new family member with a U-band frame. Multiple possibilities of movement, OLO Φ gives more freedom to play with, easy to carry, rotate, and dim. No matter up or toward the wall light for the vibe, or downlight for reading, the direction adjustment is easy and handy by rotating the shade.
▲ U-bend and the hollow frame is easy handy to carry.
｜HOODIE｜
The adventurer who braves your world
HOODIE debuted in 2018 with its adorable look and fearless adventurer spirit. Two years later, it’s bringing us new colors: Olive green+Sand gold/ Navy blue+copper which is absolutely eye-popping!
▲ Olive green + Sand gold – the earth tone vividly comes with freshness and naturalness；Navy blue + Copper – dare greatly, eye-catching and chic
▲ Well equipped 360-degree rotatability and dimming function, plus wire-free and rechargeable light source, allow you to carry this little buddy everywhere.
▲ Caters for renters’ need of frequent moving, it can be also a transition to a wall sconce
“ While pouring water onto the body of the cement, the craftsmen will polish, and wash it back and forth with water sandpaper. After the surface becomes delicately smoother and the color more even, the washing stage is near completion. ”
Cement, known as binding material with a rough texture, is normally used in the realm of architecture since the Roman Times. In 2008, SEED came out with the first idea to utilize cement as a primary material in our lamps, creating an exceptionally exquisite and smooth surface yet maintaining the raw characteristics of it.
Without further ado, let’s explore the craftsmanship as well as the cement lamps we recommend in the SEED line-up.
Preparation：
Mixing
Temperature is the key
In the beginning, the most difficult variable to overcome is Temperature Change. Cement is easily affected by temperature which results in cracks. This poses an added challenge for us given that lamps are inevitably electrical products that generate temperature. Our savvy R&D team tried a variety of formulas that have been thoroughly tested and refined to achieve the strength and toughness required, as well as efficient heat dissipation in the structural design. The end result is a beautiful Cement Lamp that is well suited for varying weather conditions from hot summers to cold winters.
Vacuuming
Getting rid of bubbles
To ensure a fine cement surface, the craftsman will need to tediously vacuum the mixture cement grout via a special vacuum machine. This process is crucial in the prevention of bubbles as well as chipped corners on the edges of the lamp from forming.
0 %
Into the mold
“Timing control is crucial, yet the process must be steady and slow.”
After the vacuum machine stops stirring, the concrete material begins to solidify. At this time, the master has to precisely control the timing and volume of the grout, keeping it slow, and focusing on every detail, while filling into the mold. Any tiny slip-up in this stage may result in unwanted imperfections such as cracks or holes.
50 % → 60 %
Demold, dry in the shade
“Wait and see, it’s time to uncover.”
Similar to the process in which a cake is baked, the timing of demolding must take place at around 50% – 60% solidification state. The slightest delay may result in an over-dried concrete that is prone to cracks.
When interviewing the Craftsman, we asked the master to slow down his process so we could capture the moment by a film, however, he vehemently objected. With experience and authority, he informed our crew “No, No, No! We cannot delay any longer, not even a few seconds.”
Pay attention to the timing and unmolding of each piece of cement carefully one by one.
Drying Stage
80 %
Wash
Each piece is ever so gently washed by hand, one at a time. With care, the surface of every lampshade is wiped down and carefully patted dry. Each piece is left out to dry slowly in the shade.
When the cement has reached approximately 80% solidification, which feels both moderately soft and hard, the final washing step of the surface beautification process will be carried out. The expert craftsman holds the cement in hand, pouring water on it while washing the fixture back and forth with sandpaper. After the rough texture is gradually eroded, the cement becomes delicate, smooth, and even. At this stage, the production is almost complete.
80 % → 100 %
Sun-dry
“The final step is dependent on the weather.”
With the Washing Phase complete, the next step is air-drying. In this stage, ideal humidity levels are the recipe for success. Previous steps were heavily reliant on the Master’s experience and expertise but this final and very important stage is weather dependent.
In 2008, SEED launched the first cement lamp in the world. Today, the use of cement has become a more common material in the lighting industry. Nevertheless, SEED is proud of our many loyal followers who are still fond of our cement fixtures, because they can still identify the subtle differences as well as enhancements a Seed fixture inhibits in comparison to other counterparts.
Before we close the interview, the last question we asked the Master Craftsman is, “Which step is the most vital in the production of the cement lamp?” It took him a while to contemplate, he paused for a few additional seconds keeping the suspense flowing, and finally he concludes “Umm…. all the steps matter.”
CASTLE 2008
SEEDDESIGN’s cement lamps give life to an otherwise lack-luster material. The application of cement in the context of lighting preserves the natural textures and characters of this raw material yet has reintroduced this with a softer touch and exquisite appeal.
CASTLE MERMAID 2016
With the Mermaid we have merged contrasting yet complimentary elements, cement with metal, creating for an interesting appeal. The lustrous metal adds a visually bright element in space.
MUSE 2018
Cement combined with the mouth-blown glass, is simple and harmonious. Allow the MUSE to twinkle into the night and allow your surroundings to simply shimmer.
Inspired by the diameter symbol Φ, OLO got a new family member, meet OLO Φ. Multiple possibilities of movement, OLO Φ gives more freedom to play with the light.
Having a steady frame joined in, that balances the flexible movement of light.
The linear U-band frame holds the 4 of hollow shades, which allows diffusing the light in a gentle, calm, and graceful way.
▲ Light direction adjusting is easy and handy by rotating the shade.
For wall lamp and ceiling lamp, their lampshade is softly embraced by the ring-frame, which leaves the users spontaneity to revolves both round the ring and on its own axis.
▲Break the stereotype of the ceiling lamp, OLO Φ gives direct relationship between the object and you to play.
▲ The hollow light source projects to the wall with an artistic vibe.
▲ User-friendly setup: short touch for on/off; long touch controls brightness.
With the 290-degree rotating shade, OLO Φ D subtly adapts to a variety of usage scenarios while thoughtfully bringing artistic aesthetics to life.
The Saturn-like finely welded U-bend ring embraces the floating and flipping lamps in its arms that served us sufficient warm light as a soft aria.
2022 German iF Design Award
The iF Design Award is one of the world’s most prestigious design awards. Giving a wide range of movement possibilities and allowing people to play with light more freely, the OLO Φ collection have won the recognition of iF Design Award in 2022.
Light Source LED 4 x 6.5W 3000K CRI90 1650lm
Size L 135 cm x W 20 cm x H 5.5 cm
Light Source LED 6.5W 3000K CRI90 415lm
Size L 19.7 cm x W 19.7 cm x H 25.5 cm
Light Source LED 6.5W 3000K CRI90 415lm
Size L 25.5 cm x W 19.7 cm x H 19.7 cm
Light Source LED 6.5W 3000K CRI90 415lm
Size L 19.7 cm x W 13 cm x H 49 cm
Designer： Li, Hui Lun
Finally, we released a one-minute short film for the whole collection of SOL, showing its details of appearance, function, and innovation, expressing the spirit of SEEDOLOGY we abide by.
Inspired by star trails in the night sky, Designer Dian combined the metallic luster balance bar and the ring-like lampshade to form a special look of SOL.
SOL F
Produced in carbon fiber, SOL bow lamp is undoubtedly a product that is weightless yet sturdy, every inch resilient in structure, and ideally completing the original idea from the designer.
SOL pendant
The adjustable ring tilt allows the pendant to function almost like a planet floating on a track of stars, creating a rich visual experience in the house.
SOL table lamp
Invisible LED strip makes the light source impeccable, the table lamp with a gradual dimming capability, rendering it possible for you to re-create your own personal sunrise and sunset.
SOL wall lamp
Keep the mutual function of rotating, the wall lamp can be on the bedside or in the corner of the house. You are able to dim the light to a comfortable brightness, enjoy a chilling and relaxing afternoon.
Light Source LED 1 x 21W 2700K 802Lm CRI90
Size L 45cm x W 45cm x H 3.3cm
Light Source LED 1 x 17W 2700K 622Lm CRI90
Size L 35cm x W 35cm x H 3.3cm
Light Source LED 1 x 21W 2700K 802Lm CRI90
Size L 200 cm x W 49 cm x H 204 cm
Light Source G9 1 x 3W LED 2700K CRI90
Size L 14.5 cm x W 16.4 cm x H 30 cm
Light Source LED 1 x 7W 2700K 250Lm CRI90
Size L 27cm x W 25cm x H 18cm
Designer：Kuo, Keng Dian/Meiric Chen
With soft warm light spreading, the brand new workpiece Vulture came by its flying feathers with faith and goodwill, conveying its love to all through the brightness in the dark.
Discovered the immanence of vulture’s purity and kindness toward the earth, Designer Meiric wishes to show people a different perspective, a bright side of this endangered species, which was considered a tough and aggressive creature in the past.
Handicrafts of mouth-blown glass
The beak-like lampshade is hand-blown by craftsmen into a smooth curve that emits a soft warm light and creates a beautiful view in the house.
Harmony of arch-body
The arch-body looks like the vulture with its wings folded, either calm and peaceful, which echoes with the smooth lampshades.
▲ Both appearance and structure that the designer infused the spirit in his work piece, and it successfully lights up the house and a good mood either.
P4 inherits the classic “crossbar” that turns the light smoothly from linear to cross, gathering our beloved under warm light, with even more delicate and modern arch-body. You are welcome to adjust it whenever you like, easily meet the lighting needs of different scenarios. (L: up to 135cm)
▲Lighter yet graceful look in a smaller size that allows to rise and drop, changing the distance between two lamps to satisfy diverse table sizes.
P2 comes to a special “Umbrella structure”, it allows changing the width of the light easily by pulling up or down, which creates more possibilities of using light more than imagination. (span: 84cm-110cm)
As a bird person, Meiric has adored birds since childhood. Nowadays he collected what he thinks for years and transformed those inspirations into designs. In a kind of cherished mood, he eagers to bring tenderness and warmness to people who expect a trace of light and love.
Light Source E27 4 x 8W LED 2700/3000K
Size L 135cm x W 75cm x H 200cm
Light Source E27 2 x 8W LED 2700/3000K
Size L 84-110cm x W 16cm x H 90-135cm
Designer Chen, Chao-Chen
Taking a deep breath, a craftsman is blowing air into molten glass. By spinning the blowpipe with their sophisticated hands, a piece of design is well shaped in a minute. This is a very moment destining a glass to be done or gone.
Being time-honored workmanship, glass is one of the favorite materials for the artists. Countless enchanting and diverse objects ranging from glassware to artworks were created of its fluidity and plasticity since B.C. People are fascinated particularly by how the light and shadow refractions play with it. Today, we take on a journey to mouth-blown glasses presented by SEEDDESIGN.
Hand-Blown Glass
Most of SEEDDESIGN’s glass is handmade, mouth-blown by skilled craftsmen. Standing by the hot furnace, the glassblowers dip the red molten glass up to 1200 ℃ with a long steel pipe and move to the mold immediately. They were taught by experience about how much molten to be dipped to make the desired shape.
They start to blow air into the glass and spin the pipe speedily and steadily with hands at the same time to keep the thickness of glass as equivalent as it can. On the other side of the pipe, the glass bubble grows bigger and bigger until it fills up the mold.
The holder opens the mold, cuts off the glass from the pipe and moves it into the tempering oven for cooling down slowly to increase the toughness and avoid hidden cracks of glass. After fine polishing operated in-house exclusively by SEEDDESIGN, a glass of lamp is born.
Since the glasses are made by hands, tiny bubbles, spinning marks therefore exist. None of them weighs 100% the same to one another, instead, these guarantee the natures of mouth-blown glass that every piece of work is unique and irreplaceable.
▲The traces left on the glass during the process symbolizes the craftsman’s spirit.
Colored Glass
When a transparent glass is done in one move, a colored lamp glass takes multiple jobs with 3 to 5 layers which is a big challenge to craftsmen. After a layer of transparency is based, the glassblower dips with molten opaque glass all over top of the base, puts into the mold, and blow air into glass again.
▲ Blowing-up and adding colors into the molten glass at the same time.
Opal glass will be done in three layers, while other colors take five. Usually the inner and outermost layers are transparent that hard enough to protect the color inside. When you gaze at the edge of colored glasses, the opal and the color would be sandwiched in 3 layers of transparent glass.
The colored glass provided by SEEDDESIGN is not painted, but chemical results mixed with different metallic elements. It turns the light into ambiences, each piece differs from one another and does not fade over time.
▲Colored glass emits the gentle light through the multi-layers.
Sand-Blasted Glass
Sand-blasted glass is one of the features of SEEDDESIGN. It presents the translucency in between clear and opal glass. The process of glass being gently scarred by sand could only be done purely by experienced hands. Light becomes softer, glare-free, and gradient like the sunrise in misty mountains.
VULTURE
Designer Chen, Chao-Chen
Designer Meiric always cherishes and adores endangered species of the world, especially birds. Vulture was one of a kind that inspired him to infuse the spirit in his masterpiece. With a different perspective, he discovered the immanence of its purity and goodwill toward the earth.
MOAI
Designer Chen, Chao-Cheng
Illuminated MOAI provides an atmospheric, ambient glow as light moves through the sphere and bounces off the clear glass shade creating a unique egg-shaped reflection. Silhouetted reminiscent of the stone statues of Easter Island, the MOAI is dynamic no matter it is on or off.
▲MOAI
▲ Be with MOAI, breathe in the fresh air, and release stress behind.
FUJI
Designer Dou, Ye Cin
Impressed by respect and love for FUJI mountain in Japanese culture, our designer poetically characterized the FUJI. To express the mild impression, she utilizes a spherical opal glass to interpret the rising sun.
LAITO OPAL
Designer Chen, Chao-Cheng
In keeping with the Laito series vintage heritage the Laito Opal adds softness to the classic, streamlined shape, evoking a subdued glow of years gone by. It can be perfectly positioned for your task at hand. As with the rest of the Laito series aesthetic is never compromised by function.
▲LAITO OPAL the classic appearance reinterpreted by the hand-and opal glass, found a balance between retro and modern.
▲ the milky color is such warm and gentle, let the mouth-blown opal glass melt your heart softly.
MIST
Designer Chen, Chao-Cheng
Centuries ago, many Chinese poets composed beautiful poems inspired by intriguing mountainous sceneries. When standing on a mountaintop, people seem to be close enough to be able to touch the clouds with their fingertips and feel the mists against their faces. In dedication to those inspiring poems, we’ve created MIST in hopes to capture that very moment.
▲MIST lights up the misty feeling like the significant scene of the dawn light appear slowly among the cloud sea.
Thanks to the improvement of LED performance, the era of glass lamp comes back of the high color rendering of light. Through the clear and opal glass, light emits brightness with hazy warmness, while the colored ones paint the rooms with a sense of ritual or nostalgia. Choose one favorite glass lamp, enjoy the moment with your magic beloveds.
Have you ever experienced eyes fatigue and blur after sitting under a pendant lamp for a while? This short symptom of glare is probably caused by improper use of lighting such as wrong hanging height, or poor lamp shade design which does not filter the extra light into our eyes.
The ideal height of hanging lightings
Most dining tables are 75-80 cm height. To prevent the eye discomfort of sitting by the table, the ideal height for hanging lamp is around 70-90 cm from the top of table to the bottom of lampshade, while a slight difference is allowed at user’s convenience and comfort.
For example, for families with small children can benefit more from hanging 70 cm due to their sight lower than adults; hanging over 90 cm is more suitable for tall family members to avoid head collisions during meals and other activities around table.
▲When the lamp hangs too high, the illuminance reduces which may be insufficient for reading.
Aesthetics concerns of spaces
Apart from the viewpoint of optics in practice, our aim in choosing a lamp is no doubt pursuing an enchanting home. A comprehensive study including the appearance of the lamp, environment of installation, or measures of the space is significant to users. Therefore, consulting with professionals like your interior, lighting designer or lighting shop will be a good choice when undertaking your lighting plan.
▲A petite light can be hanged closer to the table without stressing users below, which allows users to look into the details of the lamp easily while enjoying cheerful dinner.
▲Some people favor hanging the pendant lamps lower in order to extend the wire. It optimizes the visual proportion of a space, which looks higher and wider.
“Lighting” is the medium relieving us for home, while the dining table often plays a role in happy gatherings with your beloved. If you have no idea about how to decor your place with lights or struggle between the luminance and glare, take notes of the tips above and you will find a way out. Cherish the wonderful moment with family with an ideal lighting joining!
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