As we celebrate the grand opening of our new Shenzhen Store, let’s take a closer look at the space and the thoughtful considerations that have gone into creating this marvelous showroom. Meticulously designed in a well-structured space on the sixth floor, it offers customers an unparalleled shopping experience.
Approaching the store, a large glass window proudly displays SEED’s confident creations, akin to hidden treasures waiting to be discovered inside. Step in, and you’ll find a spacious area with interactive structures of lamps, providing a firsthand glimpse of the magic. Adjusting the lighting range reveals the mesmerizing play of light and shadow, allowing you to truly appreciate the elegant design.
Our immersive experiential space exudes a warm and inviting ambiance, mirroring a real home, creating an environment for guests to leave their busy thoughts behind and fully immerse themselves in comfort.
At SEED, we are committed to creating a cozy and inviting atmosphere throughout the store, evoking the serene and comforting feeling of returning home.
❝ We do not follow trend,
we follow people. ❞
SEEDDESIGN Shenzhen Brand Store
▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00
We are delighted to announce the grand opening of our fifth flagship store, Seed Shenzhen Store. This momentous occasion signals another significant step in our journey, and we are excited to bring our exceptional products and services to this vibrant city.
Thanks to all our esteemed guests for making the opening party an unforgettable event, while we showcased a series of iconic products, highlighting their premium light quality and detailed craftsmanship, as well as introducing exciting new concepts.
We would like to sincerely invite you to visit our new store and immerse yourself in the exploration of our latest collections, where excellence awaits.
SEEDDESIGN Shenzhen Brand Store
▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00
This year, at Design Shanghai 2023, SEEDDESIGN had the pleasure of welcoming numerous visitors to our booth. The event provided an ideal platform to present our latest product series.
Visitors were enthralled by the engaging displays throughout the booth. The LISA area, with its reflective surfaces and enchanting lighting, offered a mesmerizing experience. Meanwhile, the WÚ exhibit invited attendees to interact with its innovative design, showcasing the perfect blend of form and function.
WING was an absolute highlight of SEEDDESIGN’s exhibit. Positioned at the entrance, WING’s captivating design and dynamic lighting earned it the prestigious Design Shanghai Picks award, distinguishing it from other exhibits.
We would like to extend our heartfelt appreciation to all the individuals who took the time to visit our booth. Thank you for being a part of our journey at the 2023 Shanghai International Design Fair. We sincerely appreciate your support and look forward to welcoming you back in the near future.
LALU Φ is the exquisite result of SEED’s exclusive Φ frame, tailored to perfection with the classic “LALU+” shade. Explore the serene islands transformed into a breathtaking arrangement suspended in mid-air, showcasing the ingenious design and creativity behind the concept.
This refined piece boasts well-proportioned dimensions, making it an ideal complement to large tables and a refreshing visual experience. The subtle and clean contours and hues blend seamlessly with any environment, emanating a sense of understated elegance with its enchanting charm.
Imagine a 360° free rotation that enables you to switch up your lighting preferences – from a focused, task-oriented light to a warm, gentle glow for relaxation. The adjustable light angle accommodates diverse settings with effortless grace, allowing LALU Φ to illuminate your space with a refined fusion of style and function.
The 360-degree reversible structure allows for easy switching between indirect and direct lighting.
The matt glass diffuser prevents glare from the exposed light source and facilitates user-friendly bulb replacement.
▲The new LALU Φ is now available in two colors: matt black + shiny black & matt white + sand gold.
▲The new LALU Φ is now available in two colors: matt black + shiny black & matt white + sand gold.
Size L 142.4 cm x W 27.4 cm x H 10 cm
Light Source E27 4 x 8W LED 2700/3000K
Designer Li, Hui Lun
We’re thrilled to announce that the PAOPAO series by Li-Hun Lun has won the iF Design Award 2023! This remarkable achievement stands out among 11,000 entries from 56 countries, impressing the 133-member jury with its exquisite form and exceptional light quality. Congratulations to Li-Hun Lun for this outstanding achievement!
Since 1954, the iF DESIGN AWARD has been recognized as a global standard for excellent design. It is one of the most prestigious design prizes in the world, honoring design achievements across all disciplines, including product, packaging, communication, and service design, architecture, interior architecture, professional concept, user experience (UX), and user interface (UI).
More information about PAOPAO can be found in the “ALL Winners” section on iF Design – PAOPAO.
PAOPAO is inspired by the naive, childish fantasy of bubbles. The crystal-clear bubbles expand with each breath, capturing the dynamic beauty of bubbles in motion with their organic, round curves. This unique design is treated with vacuum plating, giving the glass top a layered, translucent color that enhances the finesse of the glass shade and creates a unique, fantastic glow.
When the lights are off, the glowing luster of PAOPAO reflects with dazzling beauty. When the lights are on, the smoky texture reveals a mysterious, hazy brightness that transforms any space. This exceptional design quality is what made PAOPAO stand out and win the prestigious iF Design Award 2023.
▲Photo credit：寓子設計
▲Photo credit：Olsen Anderson
▲Photo credit：逸喬設計
▲Photo credit：本序設計
▲Photo credit：寓子設計
PAOPAO P1
Light Source LED 1 x 5W 2700K CRI 95 200lm
Size L 10 cm x W 10 cm x H 19 cm
PAOPAO PL5
Light Source LED 5 x 5W 2700K CRI 95 1010lm
Size L 110 cm x W 10 cm x H 19 cm
PAOPAO PZ10
Light Source LED 10 x 5W 2700K CRI 95 2000lm
Size L 96.4 cm x W 29cm x H 19 cm
PAOPAO P12/PC12
Light Source LED 12 x 5W 2700K CRI 95 2250lm
Size L 52 cm x W 52 cm x H 19 cm
Ring form L 100 cm x W 100 cm x H 19 cm
PAOPAO W
Light Source LED 1 x 5W 2700K CRI 93 510lm
Size L 15 cm x W 10 cm x H 22 cm
Designer Li, Hui Lun
The designer Chang Huan Rou has achieved a remarkable milestone by winning the Red Dot Award 2023 for her innovative creation, the Konnect PV4. This accomplishment follows her previous success at the German Design Award 2023, where she won accolades for the entire Konnect collection. This double triumph has made Konnect the standout star of SEED in 2023, showcasing extraordinary design and creativity.
The Red Dot Design Award, established over six decades ago, is recognized as one of the most prestigious and influential design awards globally. Winning this award is a testament to the exceptional quality and innovative spirit of a design.
Drawing inspiration from modernist architecture, KONNECT stands out with its geometric forms and unique, symmetrical trapezoidal shape. This design allows for versatile construction and recombination, offering endless possibilities for creative configurations.
KONNECT redefines conventional lighting with its exclusive quick-release jack design, enabling swift adjustments to the light direction, whether upward or downward. Beyond functional lighting, KONNECT’s configurable LED panels can be arranged to create various moods and styles, transforming spaces with artistic flair.
KONNECT PV4
Size L 47.5cm x W 47.5cm x H 40cm
Light Source LED 4 x 5.5W 3000K CRI98 949lm
Desinger Chang, Huan Rou
“ The WING resembles a graceful dancer in the spotlight, its translucent dual-leaf design diffusing light to create a captivating dynamic beauty in a space. ”
—— Designer Wang, Sheng Wen
Playing with dreamy light
The concept of “light and shadow” is beautifully captured in WING. Its elegant, translucent dual-leaf design gracefully moves within the ring frame, casting a soft glow throughout the surrounding air. As the night descends, WING truly comes to life, enchanting all those who behold its magical ambience.
Dual-light: Blending beauty with reality
WING’s stunning design includes the innovative feature of “dual lighting”, which utilizes two light sources to softly illuminate the translucent dual-leaf structure from above. Not only does this technique brighten the ceiling, but it also creates a playful sway and diffuses a cozy, ethereal ambiance throughout the space. The downward light source offers a high-performance LED with CRI>95, and high-efficiency optical lens narrows the beam angle to 66° to meet ample illumination without glare.
Details reveal sleek metal texture
WING’s sleek and modern design is achieved through a hidden screw structure that seamlessly connects the lamp post and ring frame. This innovative design gives the lamp post a clean and streamlined appearance that is as sophisticated as it is practical. The integral molding fin design not only enhances the lamp’s refined metallic texture but also improves LED heat dissipation, ensuring a long lifespan for the light source.
▲ With high performance CRI 95 light sources, WING faithfully showcases the true colors of objects with natural illumination.
▲ Flipping to add a touch of delight to daily life in its ever-changing postures.
▲ WING’s dual-leaf design creates a graceful and elegant glow, perfect for creating a serene ambiance in the house.
Size L 53cm x W 49.5cm x H 66cm
Light Source LED 2 x 6.3W 3000K CRI>95 1070lm
Designer Wang, Sheng-Wen
Introducing the OLO Φ Portable – the ultimate solution for cordless lighting. Whether you’re exploring the great outdoors or simply enjoying a good book in bed, OLO Φ Portable is the perfect companion. It’s portable, touch-activated, and boasts a sleek and innovative design that’s sure to impress.
A new twist on familiar
In addition to the iconic design of the OLO collection – the signature hollow & rotatable lampshade, OLO Φ Portable offers the most convenience of portable use and brings light to you in a way that is familiar yet memorable.
Easy to carry
Just handily hold the arching ring frame, the OLO Φ Portable is more than just a lamp – it’s a lifestyle accessory that you won’t be able to miss.
▲ Embody effortless chic with OLO Φ Portable’s intuitive and lightweight design.
To go wire-free
Experience the freedom of cordless lighting with the OLO Φ Portable. With its easy-to-carry & rechargeable design, you can take it with you wherever you go.
▲ Features TYPE-C port and rechargeable battery, you’ll never have to worry about running out of power.
▲ Easily adjust the light with 290° rotation and stepless touch dimming.
Harmonious color combos
Choose from a range of color combos to match your style. From bold and vibrant to classic and timeless, there’s a color for everyone.
▲ A harmonious color combination reveals distinctive styles that are both appealing.
OLO Φ Portable (with touch dimmer)
Size L 19.7 cm x W 13 cm x H 29 cm
Light Source LED 3W 2700K CRI90 255lm
Designer Li, Hui Lun
Creating a lamp involves not only a design concept that brims with creativity, but also a group of precise craftsmen who can turn imagination into reality – the SEEDDESIGN Research and Development team.
The SEEDDESIGN R&D team brings the creative vision of designers to reality by using unique structures and innovative materials. With years of experience and skillful hands, they meticulously oversee the production process – from welding to shaping and polishing, through their dedication and attention to details, the team artfully brings together beauty and functionality in every SEEDDESIGN lamp.
Vice General Manager: Gong, Yu Quan
Mr. Gong, the VGM of SEEDDESIGN, is known for his dedication to challenges and meticulous approach. Since 1997, he has been leading the R&D team to create numerous classic products, emphasizing the importance of strict supervision of every production process. He enjoys tackling difficult problems and ensures that every light can be placed in the ideal space of each customer with the highest quality.
That morning, Mr. Gong shared little-known stories about product development and production in the meeting room after returning from the factory.
Can you introduce your job responsibilities to everyone?
– Essentially, I hold responsibility for the entire product creation process.
Once the mission has been defined, I collaborate with various departments to review feasibility assessments. After that, I oversee the production of all materials and manufacturing methods to ensure that they meet quality standards.
What’s the toughest process of turning a design blueprint into a finished product?
– I believe it’s welding for sure.
Welding is the most challenging step due to potential metal deformation caused by high temperatures. Even with robotic welding, it is difficult to achieve the same level of precision as manual adjustments performed by skilled craftsmen. Other than that, computer-controlled machining, including CNC lathes, milling machines, and punches, is typically more precise and manageable.
What is the most remarkable lamp you have ever made?
– LALU+ pendant lamp.
The lamp requires a complex process that involves multiple welding stages, as well as careful attention to accuracy due to its rotatable stem. When welding two D-shaped tubes to form the oval stem, any excess can lead to uneven weight distribution and cause the lamp post to tilt. That’s why we rely on skilled craftsmen to meticulously remove any resulting weld marks and achieve a flawless finish that allows for smooth rotation.
Which of the Seed collections is your favorite one?
– Planet floor lamp.
The lamp’s arm can be extended to the desired distance, and its height can also be adjusted by rotating the gears. I love the gears, which have a finely tuned engineering design and are very functional. I often adjust the arm in different ways and think about how to optimize its usability while playing with it on my desk.
What is your approach to continuously breaking through technical challenges?
– When faced with technical challenges, we take an approach of continuous learning and collaboration.
We visit other processing plants to gather insights and improve our capabilities, and work closely with our partners to overcome bottlenecks. We also stay current with the latest technology and equipment, conducting internal experiments and searching for opportunities to establish standard systems. One example of this is our DJ DIMMER structure, which underwent a rigorous experimental process, undergoing at least 23,000 cycles of rotation to ensure durability before it was launched.
What are the most significant changes for you since setting up the factory in 1997 until now?
–Well, not much has changed fundamentally.
My main goal has always been to make steady progress. Over the past 20 years, I have emphasized to my colleagues the importance of staying focused and careful to maintain high quality. We cannot afford to skip any steps in production to save time. It’s not rocket science, but we need to do it right to succeed.
Have you ever felt proud to work for SEED?
– Absolutely, it’s a great honor.
Our design concept, emotional engagement, and every production process for our collections are of high-end quality. Even our external manufacturers take pride in producing our products, and one plastic factory mentioned that their customers recognize their superior quality because they make parts for SEED. Although our competitors may try to replicate our ideas, our top-notch products speak for themselves.
What has driven you for the past twenty years or so?
– Being able to face different challenges always excites me!
The complexity of making lighting fixtures with a wide range of materials can make the job challenging, but since my first day at SEED, I have eagerly tackled any issues that arise and genuinely look forward to coming to work every day.
Moreover, SEED’s work environment is excellent, with design director Mr. Chen giving me the freedom to showcase my skills. Many of my colleagues have been with the company for over a decade, and as time went on, we have all become friends!
The design director in Seed, Meiric, plays a huge role in how the group reacts and moves forward, for whom he must consider the relationship between the brand, design, and people from a broader perspective .
Lamp designers are like poets who wander and seize every fleeting inspiration in daily life, transforming the ideas into sketches with the Midas touch, and refine to a sophisticated and timeless work to light up the darkness.
Featuring rotatable arm and shade, WÚ is the most flexible wall lamp that can be set precisely illuminating the preference nook by side.
Find your own light
Equipped with a double-shaft structure, WÚ has many different ways of usage with its horizontal and vertical lighting directions by pulling the arm out to the favored distance, and twisting the shade to project a 66° beam onto an object without disturbing one another. In addition to serving as a downlight, while pushing the fixture back into its niche and flipping the shade upward, it can also be an indirect wall washing light for a comfortable relaxing mood.
▲ Wall washing by folding the fixture back into the niche creates a soft and charming effect.
▲ Temporary space for some small accessories.
▲ Intuitive brightness control: Short touch to switch on/off, long touch for progressive dimming.
▲ Adjustable direct and indirect light.
▲ Premium CRI 95 warm white light restores the objects’original color of the item and provides a considerate eye care experience. WÚ is now available in three colorways to suit any interior style and tone.
▲Pearl cocoa + matt black
▲Sand gold + matt black
▲Oatmeal + matt white
WÚ W（with push dimmer）
Size L 22 cm x W 5.5 cm x H 8.5 cm
Light Source LED 4.5W 2700K CRI95 289lm
Designer Li, Hui Lun
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