Before celebrating for our 27th anniversary, we are delighted to announce the new page for SEEDDESIGN – the New Concept Store opens in Hsinchu, where is considered as Silicon Valley in Taiwan. As the center of technology and vigorous innovation, this city somehow shares an image with busy dizzy pace. But For SEED, we want to convey another sense of life. Located in a school zone with green landscape, the new store shares a gallery -like and unique tranquility with visitors.
Interior was designed by TID Award winner Indot Design team based in Taipei. Through the wide, clear window, mellow scene of community was seen along with natural brightness. Flexibility in spatial plans and lighting arrangements was obtained by the base of plain white, earthy and neutral colors.
We also reserve spacious space for large configurations such as FUJI P12, APOLLO, and also stay the smooth traffic flow. Besides from traditional retail store, artsy elements such as display frame create even more chances of interacting and idea generating.
The New Concept Store is freshly opened to both the public and designers. Take a breath and come and discover new image of SEEDDESIGN!
Photo credit: Indot Design
▌Hsinchu Brand Store Info
Add｜No.218, Sec. 2, Liujia 5th Rd., Zhubei City, Hsinchu County 302, Taiwan
Tel｜+886-(0)3-668 8875
Opening｜MON-SAT 11:00-19:00｜WED 14:00-19:00 (Closed on Sunday)
Tracing back to inspiration of APOLLO, designer Chen, Chao Cheng shared his memory of fascinating beach sunset. With mixture of yellow and orange, wispy clouds state in the bloody sky, that’s a very magic moment that he could only kept starring at the sky until it all went dark.
“From dawn to dusk, everyone senses and attracted by the change of sky, that’s why I wish to create a fixture that channel the natural brightness from outside.” said Chen.
Shade was made of aluminum alloy sheet, the circular shape was refined with holistic measurement of LED module arrangement and reflection. While the module integrated behind the metal cap, the huge shade embraces and sheds the light at the same time, preventing the light from being visible and causing glare.
Touch dimmer allows to adjust the light brightness gradually. Features of organic atmosphere, the solid beech wood tripods steady balance with the solar-like shade.
Simple yet eye-catching, APOLLO collection offers pendant and floor lamp, aiming to make a big impression among space.
Light Source: LED 1 x 18W 2700K 1210Lm CRI90
Size: L 95cm x W 83cm x H 188cm
Light Source: LED 1 x 13W 3000K 1040Lm CRI90
Size: L 38cm x W 38 x H 200cm
Light Source: LED 1 x 17W 2700K 1210Lm CRI90
Size: L 55cm x W 55cm x H 200cm
Designer: Chen, Chao-Cheng
On 12th, October, it’s Seeddesign annual launch party, or reunion – the moment that we meet our designer friends and partners in field to share perspective news, sneak peek our yearly new items. It’s also our first time to open the door to the public—on weekend of 13th and 14th , by exhibition at SCCP in Taipei, our home city, we show our philosophy to the crowd: the light you take, is also the quality of your life.
Imagine how the space would be like when blending the ambience with elaborate shape of light. Related to the theme, I Jane Lo, lighting director who was invited to give a talk about her thoughts as the way to create lighting ambience and light sculpture. “Eastern aesthetics focuses on the appreciation of the dark—the shadows, the different shades of ink.” Says Ms. Lo. “Western art prefers the bright, the clean, the translucent.” Meiric, Seed Art Director and brand founder, shared his solid technical acknowledge by Key factors of Engineering: Tolerance and Stress Concentration. He also shared long-term observation from idea innovation toward practical thinking of light design. “Be open mind to every point of view,” says Meiric. “sharpening your pencil, know your subject and you won’t miss any golden opportunity.”
Showing know-how of lighting – Design Explosion of Hercules, or interacting with visitors by displays, it’s always our passion to connect to the world. Since beginning of brand building, we have paid particular attention to balance function and artful appearance on our item. From now on, it’s time to create new path with non-stop motivation and say Hi to everyone face to face.
Toast to the passion, new try and exploration. Look forward to the future and see you next year!
SOL
▍Opening Notice: Hsinchu Brand Store
Address：No.218, Sec. 2, Liujia 5th Rd., Zhubei City, Hsinchu County 30274, Taiwan (R.O.C.)
Tel：+886-3-6688875
Opening Time：MON-SAT 11:00-19:00
Design China Beijing has been the first truly international design event in Beijing; for SEEDDESIGN, it is also the first time for us to face the local culture.
House-like check-in place shares the perspective of residential theme with SEED, turns to be the most popular spot on social community. Warmth and intimacy are always how the heart be fulfilled, we hope to share the ambience by designing the traffic flow elaborately.
When regarding Hercules and JOJO, they are two of the most iconic items of “thoughtful design”. Ideas came from movement of yo-yo, JOJO shows how a fixture could fit in various residential illumination by handily adjusting the height; Besides the multiple-axial twisting function, Hercules, as design featuring mechanical structures and being visually attractive as character in Greek mythology, he always shares the companion if only you need.
We are impressed by visitors who savor the design details deeply with understanding. The positive feedback from people inspired by our life story has always been the most grateful affirmation. Come and enjoy the thrill time in this calm space with SEEDDESIGN in Shanghai!
▌SEEDDESIGN Shanghai
– Location｜ 8101A# Block 8, Bridge 8 Phase I, No.10 Middle Jian Guo Road, Shanghai, China
– Number｜ 021 – 2113 2524
– Opening｜Mon-Sat 10AM-7PM
Designed by Chen, Chao-Cheng (Meiric), MOAI was inspired by stone statues of Easter Island. As metalized structure embodies the oblong nose of their faces, mouth blown glass was reimagined by its transparency and beautiful silhouette. Providing atmospheric, ambient glow, light moves through the sphere, bouncing off the clear glass shade and create unique egg- shaped reflection. While seeing the MOAI, who brings the ancient legend to us, as if hearing the heartbeat from southern island, feeling deep breathe from ocean scene.
For clear shade, MOAI could comfortably fit in various residential style, brings no worry of pendant lamp interfering the stylish arrangement. Offered in copper or bronze versions, the dimmable LED fixture casts a warm and serene glow.
The well-handcrafted lamp is available in different sizes: S, M, L and XL that can be displayed alone or in a group for greater visual impact. Size L has always been welcomed and best-selling since launched. To meet different needs from market feedback, we share size M, while challenging possibility of glass handcraft by MOAI XL.
It was SEEDDESIGN first show up at Light+Building. Having look forward to let products speak for themselves, we bring all those which represent our 26 years of Seedology.
Actually LING offers a profound symbol of “ families “. Back in old times there were lots of metal fences with unique architectural embellishments, which usually became the household symbol of prestigious Taiwanese families. Designer Li Hui Lun cleverly combined the idea and modern language to make it sits between oriental and western style, like no specific explanation can define its beauty.
When it comes to interactive functions, it is something which has been rooted in SEED product souls. The PLANET and HERCULES demonstrate the essence of multi-parts structure design, which allow users to adjust from shade to lampbody, controlling luminance via touch dimmer. The JOJO, oldest design in SEED, with its intelligent up-and-down balance device it offers an interesting, handy lighting experience.
Design Shanghai has been our yearly fair. In order to create more interaction with visitors and having them see through different perspectives, we used square holes on the wall as meaning of windows. Passing by SEED booth, people would have time to get prepared and more excited about what’s coming in front of them.
There were total in 27 collections on site, including coming-up and new launch products. The MOAI, designed by creative director Chen, Chao-Cheng, was the most welcomed during 4 days. Taking inspiration from the statues of Easter island, the MOAI provides an atmospheric, ambient glow as light moves through the sphere and bounces off the clear glass shade creating an unique egg-shaped reflection. First launched in last May, it soon became popular in Asian market. Two more sizes ( M/XL ) will be available in near months to enrich this intriguing design.
The APOLLO, also by Chen, Chao-Cheng, aims to bring features of sunlight into interior. It uses double reflection to enhance the quality of light. One might control luminance by touch-dimmer behind the lampshade.
APOLLO, coming soon
Other newcomers like LING, by senior designer Li, Hui-Lun, provides wide selections of pendant and functional wall lamps. Spreading light out of two materials, glass and metal, the LING offers rich ambience from each shade yet still taking care of basic lighting needs. Extensive products like DORA wall, LALU+ LED version as well as LAITO Gentle wall and table lamps infuse the space vibrant energy.
LING PL6
LALU+ LED
LAITO Gentle
▌SEEDDESIGN Shanghai Branch Office
➢ Bridge8 Creative Park, Phase I ( #8101A, No.10 Middle Jian Guo Road, Shanghai, China )
➢ Mon-Sat, 10:00am–19:00pm
➢ +86-21-6113 2524
We held a 2018 new launch party last Friday and had a great time under fascinating vibe with local interior designers. Too many thanks to say for such beautiful afternoon. Some collections are ready to launch, while others will be completed soon in the coming year. We look forward to your feedback!
Sign up for our newsletter
Join our mailing list to keep up on the latest SEEDDESIGN events, products and inspirations.
