Inspired by journey in her early 20s, Designer Dou came up ideas of FUJI and combined mountain-like silhouette with SEED iconic opal glass. Due to admiration for FUJI mountain from people, various images are transformed and seen everywhere in Japan — graphics, patterns, posters and festivals. For local people, the holly mountain is no doubt the power of culture cohesion, on the other hand, it’s also deep impression for foreign travelers.
When talks about her journey, similarities and differences between two cities would be the first thing arose. “Tokyo and Taipei are both capitals that highly populated with crowds, buildings and rush traffics around, people seem to be alike busy. However, there are always unique components that remind you where you actually are. Such as pastel redness of torii, it’s pretty different from the color red that we used to take in Taiwan.”
When getting close to issue of “syokunin”, which means “craftsmanship” in Japan, DOU shared aspect she discovered through local brands and select shops. “ In Japan, they pay attention to the whole process of building up the collection, and never neglect how they did it and why we should notice them. I think it’s a point that their narrative always comes with comprehensive and deep prospective inside .”
“Syokunin” is also an issue of self- awareness — enjoy the style you lead without being lost in catch trends. Understanding yourself with confidence should be the essence of the virtue. Since being enlightened through this mindful journey, DOU decides to realize her ideation within her design work—FUJI.
Mouth-blown opal glass is material which gently performances the purify craftmanship. With this elaborate material, although thickness of shade wouldn’t act precisely symmetrical, the luminance it expresses just as natural as how we feel when watching the sunrise in person. Rotary buckled on solid painted aluminum, the energy from LED module can aptly cooled down to avoid the excessive heat. Two color versions available: Matt brass and minimal matt black.
FUJI is able in compositions fit different interior styles and needs. Aside from standard types of single pendant and small clusters, FUJIPF12 allows much more configurations and being the focal point in the space.
Hangers mounted on the ceiling add visual interests into cable. By keeping fragments on top, cable extends the lights within other axes. In practical way, lights can also easily crossed among different spaces with an only electrical outlet.
Fresh, classy and soothing, FUJI light interprets places into tranquil ambience with freedom.
Size ：L 9.5cm x W 9.5cm x H 150cm
Light Source： LED 1 x 6.5W 3000K 550Lm CRI90
Size：L 20cm x W 20cm x H 300cm
Light Source： LED 3 x 6.5W 3000K 1650lm CRI9
Size：L 110cm x W 9.5cm x H 300cm
Light Source： LED 5 x 6.5W 3000K 2750lm CRI90
Light Source： LED 12 x 6.5W 3000K 6600lm CRI90
Size：L 43cm x W 43cm x H 300cm
Designer：Dou, Ye Cin
First step of SEED tour has always been Design Shanghai in March. This year, we returned with our new series and ideas continued from annual exhibit we held in the end of 2018.
Lighting fixtures play roles of connection between people and space. Contrast of black and white shares comparison of various arrangement. While black represents modernity, white gives off the refreshing vibe and shares totally different feeling.
Elements of square holes indicate windows, create different experience within the glance and peek. Possibilities are always beyond our imagination.
In keeping with the gist of our new series of fixture: have the lights become visual center of spaces, we enhance decorative feature and ask a breakthrough on chandelier. FUJI PF 12 represents this prospective while all the single illuminations are allowed to extend by hooks on ceiling. With an only electrical outlet, lights could be shared easily among different spaces.
▲SOL｜Pendant, Floor Lamp
Lighting fixtures should show not only in a necessary, practical way, it could also be a new choice of artsy acquisition. Arrange SOL pendants into a cluster, they happened to look alike planet floating on star tracks. With utility of LED strip, the light source seems to be impeccable with no visual conflict with stylish interior design.
Main series of circular pendant – OLO interacts ideation among modernity and tradition. Round table has been a classic object traced back to Chinese culture, contemporary look of copper and black blend a new view within the dinning space. Slice lightness from top of hollow circles also lights up the blind spot closed to the ceiling.
We share lightness by large fixtures, however, tiny lamps as HOODIE, MUSE, FIREFLY tend to be more personal and take place in private time. Ideation of SEED is concentrated in the series, such as metalize texture or concrete material, have always been iconic features of SEED for years.
Sharing our latest thoughts in exhibits has always been inspiring for us. If you happened to pass by, come and share more with SEEDDESIGN Shanghai!
▌SEEDDESIGN Shanghai
Location｜ 8101A# Block 8, Bridge 8 Phase I, No.10 Middle Jian Guo Road, Shanghai, China
Number｜ 021 – 2113 2524
Opening｜Mon-Sat 10AM-7PM
To continue the theme of annual exhibit in the end of 2018 ”Blend the ambience, shape the light”, SEED is ready for the exhibit tour this year! Our first step would be Design Shanghai held from 3/6-3/9.
To get close to the nature of design, SEED always cherish intention of embodying the connection of human and lighting. By this time, we hope to share our insight by series of SOL, OLO and FUJI that being the focus of space with their contemporary design. At the same time, series of HOODIE, FIREFLY and MUSE also intend to refine the role of lights in our daily life.
Never miss the great fair, see you in Shanghai!
▌SEEDDESIGN@Design Shanghai 2019
Date｜3/6 10:00~21:00｜3/7,8 10:00~18:00｜3/9 10:00~17:00
Venue｜Shanghai Exhibition Centre
Booth｜E2-93
Note｜Shanghai office would be closed during the exhibit
Instead of full brightness, sometimes we only need a square of light—when exercising, chatting or napping, all these ordinary fragments consist of our life. By reducing the illumination, we could possibly grab more choices of lighting form in our daily life. At this state, join new perspective of SEED with HOODIE, FIREFLY, and MUSE.
｜HOODIE｜
—— The adventurer who braves your world
Designed by Li, Hui-Lun, who inspired by her little boy who shows strong curiosity with discovery of the world. HOODIE, born with an opal glass and whimsical frame, embodies an explorer who’s always ready to brave the world. Spanned across an underlying need of those who avoid bothering their better half in the midnight, direction and beam are both adjustable in the design. To tick the boxes, HOODIE comes with a rechargeable light source that can easily fit the place without electrical outlets, even transition to a wall sconce. Enjoy HOODIE with full benefits of wireless agility!
｜FIREFLY｜
——Nostalgic enchantment through poetry and reality
FIREFLY, with a lovely silhouette inherits from flower petals and fan, was designed by Zhang, Huan-Rou. Fireflies and fan in summer night had always been nostalgic enchantment in Chinese poetry. Not only remains soften illumination, FIREFLY also contains the sophisticated thoughts with contrast color. By ideations of creating new decorative image, Rou refreshes our view by interaction of classic literature and modern industrial design.
｜MUSE ｜
—— Pop up your inspiration!
Muses symbolized the greatest of arts and sciences in Greek mythology. MUSE from SEED is defined as the source of creative ideas. New ideas somehow come up in original moments, the simple flick of switch embodies the pop-up moments of sudden inspiration. Concrete base inherits the iconic material of SEED, translucent blown-glass softly translates the stirring hope into a daily object. With the simplest state, MUSE is always the sincerest greeting gift as well as the blessing for beloved ones.
Size: L 15.4cm x W9.75cm x H 13.4cm
Light Source: LED 2W 2700K CRI90
Designer: Li, Hui Lun
Size: L 17.5cm x W 6.5cm x H 27cm
Light Source: G9 LED 3W 2700K CRI80
Designer: Chang, Huan Rou
Size: L 6.7cm x W 6.7cm x H 13.1cm
Light Source: G9 LED 2W 2700K CRI80
Designer: Chen, Chao-Cheng
We have been honored to announce that Hercules Floor lamp, which is designed by Chen, Chao Cheng, was given a fabulous award this year: Special Mention with German Design Award 2019. Presented by German Design Council, it is well acknowledged as one of the top international design accolades. The award is highly respected across the globe, innovative and trendy products are discovered with the award, it’s certainly a big honor and breakthrough for SEED.
The HERCULES series was launched as tribute to the strong, courageous character of Greek mythology. Featuring brilliant mechanical structures while maintaining the essential spirit of design, he shapes a stunning balance between form and function. It’s creative ingenuity provides an interactive users scenario by turning on and dimming the LED light via a touch switch, adjusting the rotating shade and creating a perfectly placed arc with the handily lever. Hercules absolutely combines ambient lighting with the directional functionality within an LED task floor lamp.
▲ Design Explosion
During October 2018 we’ve also set “Design Explosion” in our exhibition, sharing know-how of production the craftmanship as confirming the detail with undistracted attention. Hercules, as representative among Seed lighting, it is also the one fully embodies our brand ideology.
Strong yet flexible, after Hercules F, discover the series with desk type!
▌What the jury says:
“The striking design of the free-standing luminaire creates a balance between functionality and an aesthetic impression of strength and dynamism. The rotatable handle for alignment and the convenient control of the luminaire are beautifully solved.”(Link)
Light Source：LED 1 x 12W 3000K 1020Lm CRI90
Size：L 108cm x W 30cm x H 162cm
Light Source：LED 1 x 8.6W 3000K 730Lm CRI90
Size：L 67cm x W 21cm x H 84cm
Designer：Chen, Chao-Cheng / Li, Hui Lun
Before celebrating for our 27th anniversary, we are delighted to announce the new page for SEEDDESIGN – the New Concept Store opens in Hsinchu, where is considered as Silicon Valley in Taiwan. As the center of technology and vigorous innovation, this city somehow shares an image with busy dizzy pace. But For SEED, we want to convey another sense of life. Located in a school zone with green landscape, the new store shares a gallery -like and unique tranquility with visitors.
Interior was designed by TID Award winner Indot Design team based in Taipei. Through the wide, clear window, mellow scene of community was seen along with natural brightness. Flexibility in spatial plans and lighting arrangements was obtained by the base of plain white, earthy and neutral colors.
We also reserve spacious space for large configurations such as FUJI P12, APOLLO, and also stay the smooth traffic flow. Besides from traditional retail store, artsy elements such as display frame create even more chances of interacting and idea generating.
The New Concept Store is freshly opened to both the public and designers. Take a breath and come and discover new image of SEEDDESIGN!
Photo credit: Indot Design
▌Hsinchu Brand Store Info
Add｜No.218, Sec. 2, Liujia 5th Rd., Zhubei City, Hsinchu County 302, Taiwan
Tel｜+886-(0)3-668 8875
Opening｜MON-SAT 11:00-19:00｜WED 14:00-19:00 (Closed on Sunday)
Tracing back to inspiration of APOLLO, designer Chen, Chao Cheng shared his memory of fascinating beach sunset. With mixture of yellow and orange, wispy clouds state in the bloody sky, that’s a very magic moment that he could only kept starring at the sky until it all went dark.
“From dawn to dusk, everyone senses and attracted by the change of sky, that’s why I wish to create a fixture that channel the natural brightness from outside.” said Chen.
Shade was made of aluminum alloy sheet, the circular shape was refined with holistic measurement of LED module arrangement and reflection. While the module integrated behind the metal cap, the huge shade embraces and sheds the light at the same time, preventing the light from being visible and causing glare.
Touch dimmer allows to adjust the light brightness gradually. Features of organic atmosphere, the solid beech wood tripods steady balance with the solar-like shade.
Simple yet eye-catching, APOLLO collection offers pendant and floor lamp, aiming to make a big impression among space.
Light Source: LED 1 x 18W 2700K 1210Lm CRI90
Size: L 95cm x W 83cm x H 188cm
Light Source: LED 1 x 13W 3000K 1040Lm CRI90
Size: L 38cm x W 38 x H 200cm
Light Source: LED 1 x 17W 2700K 1210Lm CRI90
Size: L 55cm x W 55cm x H 200cm
Designer: Chen, Chao-Cheng
On 12th, October, it’s Seeddesign annual launch party, or reunion – the moment that we meet our designer friends and partners in field to share perspective news, sneak peek our yearly new items. It’s also our first time to open the door to the public—on weekend of 13th and 14th , by exhibition at SCCP in Taipei, our home city, we show our philosophy to the crowd: the light you take, is also the quality of your life.
Imagine how the space would be like when blending the ambience with elaborate shape of light. Related to the theme, I Jane Lo, lighting director who was invited to give a talk about her thoughts as the way to create lighting ambience and light sculpture. “Eastern aesthetics focuses on the appreciation of the dark—the shadows, the different shades of ink.” Says Ms. Lo. “Western art prefers the bright, the clean, the translucent.” Meiric, Seed Art Director and brand founder, shared his solid technical acknowledge by Key factors of Engineering: Tolerance and Stress Concentration. He also shared long-term observation from idea innovation toward practical thinking of light design. “Be open mind to every point of view,” says Meiric. “sharpening your pencil, know your subject and you won’t miss any golden opportunity.”
Showing know-how of lighting – Design Explosion of Hercules, or interacting with visitors by displays, it’s always our passion to connect to the world. Since beginning of brand building, we have paid particular attention to balance function and artful appearance on our item. From now on, it’s time to create new path with non-stop motivation and say Hi to everyone face to face.
Toast to the passion, new try and exploration. Look forward to the future and see you next year!
SOL
▍Opening Notice: Hsinchu Brand Store
Address：No.218, Sec. 2, Liujia 5th Rd., Zhubei City, Hsinchu County 30274, Taiwan (R.O.C.)
Tel：+886-3-6688875
Opening Time：MON-SAT 11:00-19:00
Design China Beijing has been the first truly international design event in Beijing; for SEEDDESIGN, it is also the first time for us to face the local culture.
House-like check-in place shares the perspective of residential theme with SEED, turns to be the most popular spot on social community. Warmth and intimacy are always how the heart be fulfilled, we hope to share the ambience by designing the traffic flow elaborately.
When regarding Hercules and JOJO, they are two of the most iconic items of “thoughtful design”. Ideas came from movement of yo-yo, JOJO shows how a fixture could fit in various residential illumination by handily adjusting the height; Besides the multiple-axial twisting function, Hercules, as design featuring mechanical structures and being visually attractive as character in Greek mythology, he always shares the companion if only you need.
We are impressed by visitors who savor the design details deeply with understanding. The positive feedback from people inspired by our life story has always been the most grateful affirmation. Come and enjoy the thrill time in this calm space with SEEDDESIGN in Shanghai!
▌SEEDDESIGN Shanghai
– Location｜ 8101A# Block 8, Bridge 8 Phase I, No.10 Middle Jian Guo Road, Shanghai, China
– Number｜ 021 – 2113 2524
– Opening｜Mon-Sat 10AM-7PM
Designed by Chen, Chao-Cheng (Meiric), MOAI was inspired by stone statues of Easter Island. As metalized structure embodies the oblong nose of their faces, mouth blown glass was reimagined by its transparency and beautiful silhouette. Providing atmospheric, ambient glow, light moves through the sphere, bouncing off the clear glass shade and create unique egg- shaped reflection. While seeing the MOAI, who brings the ancient legend to us, as if hearing the heartbeat from southern island, feeling deep breathe from ocean scene.
For clear shade, MOAI could comfortably fit in various residential style, brings no worry of pendant lamp interfering the stylish arrangement. Offered in copper or bronze versions, the dimmable LED fixture casts a warm and serene glow.
The well-handcrafted lamp is available in different sizes: S, M, L and XL that can be displayed alone or in a group for greater visual impact. Size L has always been welcomed and best-selling since launched. To meet different needs from market feedback, we share size M, while challenging possibility of glass handcraft by MOAI XL.
Sign up for our newsletter
Join our mailing list to keep up on the latest SEEDDESIGN events, products and inspirations.
