NEWS

Expression of sunrise: New launch of FUJI collection

Inspired by journey in her early 20s, Designer Dou came up ideas of FUJI and combined mountain-like silhouette with SEED iconic opal glass. Due to admiration for FUJI mountain from people, various images are transformed and seen everywhere in Japan — graphics, patterns, posters and festivals. For local people, the holly mountain is no doubt the power of culture cohesion, on the other hand, it’s also deep impression for foreign travelers.

▲ FUJI P1

When talks about her journey, similarities and differences between two cities would be the first thing arose. “Tokyo and Taipei are both capitals that highly populated with crowds, buildings and rush traffics around, people seem to be alike busy. However, there are always unique components that remind you where you actually are. Such as pastel redness of torii, it’s pretty different from the color red that we used to take in Taiwan.”

▲ FUJI PL5

When getting close to issue of “syokunin”, which means “craftsmanship” in Japan, DOU shared aspect she discovered through local brands and select shops. “ In Japan, they pay attention to the whole process of building up the collection, and never neglect how they did it and why we should notice them. I think it’s a point that their narrative always comes with comprehensive and deep prospective inside .”

“Syokunin” is also an issue of self- awareness — enjoy the style you lead without being lost in catch trends. Understanding yourself with confidence should be the essence of the virtue. Since being enlightened through this mindful journey, DOU decides to realize her ideation within her design work—FUJI.

▲ FUJI PL5

Mouth-blown opal glass is material which gently performances the purify craftmanship. With this elaborate material, although thickness of shade wouldn’t act precisely symmetrical, the luminance it expresses just as natural as how we feel when watching the sunrise in person. Rotary buckled on solid painted aluminum, the energy from LED module can aptly cooled down to avoid the excessive heat. Two color versions available: Matt brass and minimal matt black.

▲ FUJI P12

▲ FUJI P12

FUJI is able in compositions fit different interior styles and needs. Aside from standard types of single pendant and small clusters, FUJIPF12 allows much more configurations and being the focal point in the space.

Hangers mounted on the ceiling add visual interests into cable. By keeping fragments on top, cable extends the lights within other axes. In practical way, lights can also easily crossed among different spaces with an only electrical outlet.