A new year begins, a good time to make some changes. Whether we determine to cultivate a new habit, develop regular exercise, or find a more suitable balance between work and life. We all eager to change when we see the possibilities of being a better me.
Similarly, SEEDDESIGN always has more expectations for itself. “For me, there is no perfect product in this world for a designer. When a product launches, I never satisfy. Instead, I prefer to optimize it. “ – SEEDDESIGN Designing Director Meiric.
Let’s take a look at before & after; see how those designs transformed and become A Better Me.
CHINA 2004 → CHINA LED 2017
CHINA debuted in 2004. At the time, it instantly became one of SEEDDESIGN’s iconic designs by its classic shape and unique DJ dimmer.
As time goes by, the era of the halogen bulb is ending, and the LED generation is following with much better performance than ever. CHINA was re-born as an LED version, it upgraded with slimmer shape, sleek texture and high CRI, and still, it reserved the key feature of the DJ dimmer base. That’s how it returned with grace and rich immanence.
JOJO 1994 → JOJO LED 2016
Inspired by the movement of YO-YO, JOJO showed up in 1994 with the ability to adjust the height, which equipped an impressive balance device. Since then, it has been the most playful design in the fairs.
Until 2016, we developed a new version. Besides the benefits of low wattage increasing safety and durability, JOJO LED was even infused the designer’s original idea, redesigned the counterweight to rounding shape with glossy appearance as embellishment, which symbolizes the joy and blessing for people.
HERCULES 2004 → 2017
2004, a tribute to the legendary character of Greek mythology, HERCULES appeared. Carrying strength and courage, metaphorically, the curving body shows its humbleness, which reveals the extraordinary temperament in a low-key manner.
2017, designer White brought us fresh air. Apart from the new LED dimming function, she turned the sharp line into softer that conveying the toughness and beauty. Even more, the brand new matching color of classic black and metal successfully catches people’s eyes, which states its elegant and bold aesthetic propositions, and was honored to win the 2019 German Design Award.
DODO 2013 → DOBI 2015
DODO the birds’ appearance is comical yet beautiful. Inspired by his whimsical body shape, DODO is undoubtedly the best demonstration of natural simplicity. DODO attracted a lot of attention after launch, since it can fit any style in the modern world.
Catering to smaller scaled spaces, the DOBI offers a more petite version of the ever so popular DODO. For the first time to use the hit color black + copper, white + brass to the lamp design. Let chic DOBI accompany you to discover the little surprise in your life.
LALU 2005 → LALU+ P 2014 → RE-LALU 2017
“Lalu” is a holy island in the legend of one of the Taiwanese aborigines–Thao. It symbolized the residence of the ancestors’ spirits. Back to 2005, LALU comes with the natural granite base and mouth-blown glass, the combination plays harmony between nature and humanity art.
Throughout years of being loved, We’ve reinterpreted this charming collection with a contemporary twist. The LALU+ pendant became a big hit when it was launched in 2014. Keeping up with the trends in home furnishing and accessories, this time it comes with a metallic style. The linear fixture allows people to rotate it into a cross or straight formation.
2017, the Re-Lalu table lamp consists of metal, wood, glass, three different materials. And cleverly embedded the switch on the top of the light pole, keep the original image and achieve a more neat style. Those evolutions provoke our curiosity. We can’t help but look forward to it: what will it look like next time and will it surprise us again?
Redesign work, in addition to discovering better possibilities; most importantly is to take action. A new year begins, we made up our minds and set up new goals as always, and the key to success is ” getting started without hesitation! ”
Instead of full brightness, sometimes we only need a square of light—when exercising, chatting or napping, all these ordinary fragments consist of our life. By reducing the illumination, we could possibly grab more choices of lighting form in our daily life. At this state, join new perspective of SEED with HOODIE, FIREFLY, and MUSE.
｜HOODIE｜
—— The adventurer who braves your world
Designed by Li, Hui-Lun, who inspired by her little boy who shows strong curiosity with discovery of the world. HOODIE, born with an opal glass and whimsical frame, embodies an explorer who’s always ready to brave the world. Spanned across an underlying need of those who avoid bothering their better half in the midnight, direction and beam are both adjustable in the design. To tick the boxes, HOODIE comes with a rechargeable light source that can easily fit the place without electrical outlets, even transition to a wall sconce. Enjoy HOODIE with full benefits of wireless agility!
｜FIREFLY｜
——Nostalgic enchantment through poetry and reality
FIREFLY, with a lovely silhouette inherits from flower petals and fan, was designed by Zhang, Huan-Rou. Fireflies and fan in summer night had always been nostalgic enchantment in Chinese poetry. Not only remains soften illumination, FIREFLY also contains the sophisticated thoughts with contrast color. By ideations of creating new decorative image, Rou refreshes our view by interaction of classic literature and modern industrial design.
｜MUSE ｜
—— Pop up your inspiration!
Muses symbolized the greatest of arts and sciences in Greek mythology. MUSE from SEED is defined as the source of creative ideas. New ideas somehow come up in original moments, the simple flick of switch embodies the pop-up moments of sudden inspiration. Concrete base inherits the iconic material of SEED, translucent blown-glass softly translates the stirring hope into a daily object. With the simplest state, MUSE is always the sincerest greeting gift as well as the blessing for beloved ones.
Size: L 15.4cm x W9.75cm x H 13.4cm
Light Source: LED 2W 2700K CRI90
Designer: Li, Hui Lun
Size: L 17.5cm x W 6.5cm x H 27cm
Light Source: G9 LED 3W 2700K CRI80
Designer: Chang, Huan Rou
Size: L 6.7cm x W 6.7cm x H 13.1cm
Light Source: G9 LED 2W 2700K CRI80
Designer: Chen, Chao-Cheng
We have been honored to announce that Hercules Floor lamp, which is designed by Chen, Chao Cheng, was given a fabulous award this year: Special Mention with German Design Award 2019. Presented by German Design Council, it is well acknowledged as one of the top international design accolades. The award is highly respected across the globe, innovative and trendy products are discovered with the award, it’s certainly a big honor and breakthrough for SEED.
The HERCULES series was launched as tribute to the strong, courageous character of Greek mythology. Featuring brilliant mechanical structures while maintaining the essential spirit of design, he shapes a stunning balance between form and function. It’s creative ingenuity provides an interactive users scenario by turning on and dimming the LED light via a touch switch, adjusting the rotating shade and creating a perfectly placed arc with the handily lever. Hercules absolutely combines ambient lighting with the directional functionality within an LED task floor lamp.
▲ Design Explosion
During October 2018 we’ve also set “Design Explosion” in our exhibition, sharing know-how of production the craftmanship as confirming the detail with undistracted attention. Hercules, as representative among Seed lighting, it is also the one fully embodies our brand ideology.
Strong yet flexible, after Hercules F, discover the series with desk type!
▌What the jury says:
“The striking design of the free-standing luminaire creates a balance between functionality and an aesthetic impression of strength and dynamism. The rotatable handle for alignment and the convenient control of the luminaire are beautifully solved.”(Link)
Light Source：LED 1 x 12W 3000K 1020Lm CRI90
Size：L 108cm x W 30cm x H 162cm
Light Source：LED 1 x 8.6W 3000K 730Lm CRI90
Size：L 67cm x W 21cm x H 84cm
Designer：Chen, Chao-Cheng / Li, Hui Lun
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