Linear suspensions: shape your space with distinct personalities

How do you want your lighting fixture to be a showstopper, or something more modest that will be also eye-catching yet induce a calming-type effect? From minimal and modern to fun and eclectic, Seed’s linear suspensions are available in a wide range of styles, ideally blend into your space while you want it to be a very simplified and clean representation.

TRAM

With unrestrained lighting layout, TRAM consists of genuine brass for its electric conductivity, the lamp spots wirelessly connect to the brass track, that can be repositioned and 360°-rotated.

Removable light spots and intuitive dimming by touchless sensors.

SQUARE

▲ Photo credit:INDOT Interior Design

Pure expression yet superior light. The square-shaped lamp body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.

Sensor beside of the shade: four-step color temperature tune – 3000K (default setting) / 3400K / 4000K/ 2700K

Sensor underneath the shade: stepless brightness dimming switch – wave to switch on/off & keep the hand still to dim

DAWN PL4 

DAWN PL4 collects 4 lamps into a linear suspension, each lamp is individual for flexible beam angle and light direction adjustment by simply rotating the lens shade. No matter focusing the luminaire on the delicacy; Or spread the light evenly creating a suitable reading zone, DAWN PL4 can be set exactly to suit your needs.

▲ Photo credit:TALI SPACE

OLO Φ PL4

Having a steady frame joined in, that balances the flexible movement of light. The linear U-band frame holds the four of hollow shades, which reduces light contrast and allows the light to diffuse in a gentle, calm, and graceful way.

Photo Credit: Simple Design Studio

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TRAM Pendant

Size   L 149.6cm x W 7.2cm x H 5.2cm
Light Source   LED 5 x 4W 3000K CRI95 1205lm
​​Designer   Chen, Chao-Cheng

 

SQUARE Pendant

Size   L 146cm x W 4.6cm x H 5cm
Light Source   LED 40W 3000K-3400K-4000K-2700K  CRI 98 2300lm
Designer   Chen, Chao-Cheng

 

DAWN Pendant(PL4)

Size   L 141.2 cm x W 6.2 cm x H 20.4 cm
Light Source
  LED 4 x 5W 3000K CRI 95 1143lm

​​Designer   Chen, Chao-Cheng

 

OLO Φ Pendant (PL4)

Size   L  135 cm x W  20 cm x H  5.5 cm
Light Source   LED 4 x 6.5W 3000K CRI90 1650lm
Designer   Li,Hui Lun

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SQUARE wins the Red Dot Award: Product Design 2022

After OLO Φ table lamp, we are thrilled to receive another Red Dot Award, one of the largest and most influential design competitions in the world. This year, the winning lamp is SQUARE, designed by Chen, Chao-Cheng, featured with its subtle and absolutely streamlined design ​​as well as brilliant functions. We are flattered that Square is also favored by the German Design Award 2022.

Embedded with high performance CRI 98 LED*, SQUARE contains the quality of light with a thoughtful design. The body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection. 

*A color rendering index (CRI) is a quantitative measure of the ability of a light source to reveal the colors of various objects, where a higher number represents higher ability, with one-hundred being the highest as nature as the sunlight. 

Equipped with four-step color temperature tune and touch-less brightness control, SQUARE brilliantly deliver a pleasant atmosphere no matter for working, dining or relaxing mood in different scenes.

▲Photo credit:Yuan Design

SQUARE

Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Size L 146cm x W 4.6cm x H 5cm
Designer Chen, Chao-Cheng

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New Brand Store Opening

After 16 years of rooting in Taichung, the brand store has relocated to an exclusive residential district and reopened in Autumn 2021. There are two floors in the new showroom, totally 230 square meters overhauled by the creative team INDOT Design.

On one side of the wall, there’s a large floor-to-ceiling window that opens out into the spacious sidewalk bringing the graphic outside in. Where the 1st floor is all painted in white, on the 2nd floor it’s full of black and grey partitions, and a lot of wood elements, so the visitors will be able to get a scenario what the lamps will be looked like in different interior spaces. And the showcase island display is like touring a science museum, so visitors are able to come closer and interact with the exhibits to see the detailed craftsmanship of the products.

▲ Playful divisions and high/low showcases settings.
▲ Large areas of pure grayish-white color set off the abundant sunlight on the first floor and create an inviting vibe.
▲ The woodsy tone at the entrance of the second floor bridges the atmosphere between floors and forms a good balance.

“I hope people can come to this store with curiosity and imagination to enjoy the versatile space through interaction.”

– Armin Cheng, Design Director, INDOT.

Interactive structure embeds functionality often featured in Seed’s lighting designs, so does it in the brand store. Whether the floor plan arrangement of materials and colors, the high and low showcases or the sliding-rotating walls welcoming the graphicness, they create numerous possibilities in the space when people interact with them.

▲ The sliding-rotating wall invites the graphicness of sunlight inside.
▲ Creating a free and versatile space through interaction.

The whole-new free and versatile space captures the unique features of SEED’s lighting and takes you to another realm to feel the warm and delicate luminance through interaction.

SEEDDESIGN Taichung (Taiwan) Brand Store

Address No. 101, Fuji St., Xitun Dist., Taichung City 407 , Taiwan (R.O.C.)
Opening Hours 11:00 – 19:00;WED 15:00-19:00(Closed on Sunday)
TEL +886-4-2452 6805

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A balletic dance of light | PAOPAO, FUJI and DORA

Cluster pendants are usually used as delicate adornments to enhance spacial ambience. Aside from different lampshade materials that give off distinctive glow, the variation of canopy and suspension method also contribute to the overall style of a pendant.

PAOPAO SERIES

Comes in several shapes of canopy, PAOPAO offers its user to choose between linear (PZ10)  and circular (PC12) canopy. A linear canopy provides clean and neat appearance, and rich expression can be brought to the room by modifying its suspension method to zigzag, rectilinear or asymmetrical arrangement. Circular canopy presents a luxurious and splendorous impact which can easily spice up any space. With an option to enlarge it with a ring, countless compositions are waiting to be demonstrated in a glamorous style.

A vibrant rhythm is brought to the room with an elegant suspension layout of PAOPAO.

▲ By adding a ring into its configuration, PAOPAO’s jewel-like luster gets emphasized in a dramatic way.

FUJI SERIES

If you wish for a more flexible cable configuration, FUJI is the one you shouldn’t miss out on. Its cables are exquisitely guided with little hangers mounted on the ceiling, allowing it to cross among various spaces for any interior needs. Users are invited to splash their imagination with this brilliant design, either install the light around the canopy or extend the mini pendants to several corners in a cluster form.

DORA SERIES

Compared to PAOPAO and FUJI, DORA’s light ball can be easily adjusted to varify its lighting angle, leaving a glittering and charming impact when it’s lit. Arrange its light ball in an aesthetic style, or add on a ring to enlarge the size, you will soon be surprised by how it turns the room into a lovely place.

▲ Flowing in smooth spiral-line, DORA brings a sense of fluidity into a symphony of light.

▲ Photo Credit: UZ Design

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Seize every fleeting inspiration:Designer Li, Hui Lun

Lamp designers are like poets who wander and seize every fleeting inspiration in daily life, transforming the ideas into sketches with the Midas touch, and refine to a sophisticated and timeless work to light up the darkness.

Li, Hui-Lun is a senior designer in Seed, all these years she has turned from a childlike perspective in early career toward social and environmental concerns. The keen observation has generated her designs in various styles and interpreted new light effects. Among her well received works OLO, LING, HOODIE, SIRCLE series and more, the OLO Φ table lamp has just been honored by the 2021 Red Dot award. 

On a chilly morning we were guided by White, to filter through the garden and the alleys she used to walk around, talking about her perspective on design and life.

“Lighting for me seems like some sort of companionship.”

What do you think “lamp” is to you?

Lighting for me seems like some sort of companionship.


Rather than design electronic devices which may become obsolete as the trend goes, eventually I devote myself in the lighting industry to develop and refine fixtures. I’m always delighted to see how people treasure their daily essentials, lighting is one of them that particularly tends to stay in each family and solidify the relationship between people. So I guess companionship is the core value I’d like to bring into my works.

What do you enjoy most about the designing process?

My favorite part is the final phase of the job, while simulating my work in various styles of interior to see the products in a different light. I’d know that’s it when it can fit in so many different scenarios and yet looks all good, then my intuition would tell me that things won’t go wrong. Because you can’t literally feel the luminance while 3D rendering, but when the work is put to virtual scenes, it comes so vivid with the light on! So in my proposal I can’t help providing so many scenarios more than requested while team sharing.

The biggest challenges during your career?

I was quite lost for some time in around the fifth year getting into the lighting industry. At the time, I was so focused on the “lamp” itself that felt strapped by other iconic designs that influenced me a lot. Then I learned to see the objects from a broader perspective, paying attention to the space and interaction with users. This change has calmed me down and led me to break through the stereotypes. Now when I see a design similar to mine, I’d be like “Oh, we are thinking of the same thing!”.

Is there any changing or evolving since your first lamp product made a debut?

At first, I would get stuck whenever my idea was shot down, but now I can live with it.

Being a designer I have to handle rejection on a daily basis, and as much as I can understand that it’s not the desired outcome being struggled that could negatively affect my performance. Sometimes I was in the grip of an obsession like “it has to be 5mm thick for perfection!”. It’s not easy but now I’ve learned to keep an open mind listening to the comments and trying to balance between insistence and compromise, taking into account both engineer and aesthetic considerations.

I’d like to say to the junior designers who have been depressed by allowing a rejection to knock confidence: “hey stop being upset, just move on, keep on drawing for the next successful proposal.”

What’s your favorite product among your works?

I think it would be LING as it is well received in the market. At one point I found it was specified by one of my favorite interior designers and that totally blew my mind like “OMG! Is this really my design?” I always see myself as an ordinary person who is luckily doing what I love, turning my ideas into drawings. I’m flattered and exhilarated to be recognized, not to mention by someone I admire. It must be one of my most surreal experiences.

Eagerly soak up something new.

How to stay inspired?

Eagerly soak up something new.

I spend a lot of time submerging myself in various design magazines and websites such as Pinterest and Instagram for creative ideas, taking different elements and sorting them correspondingly to the space they fit and the texture they contribute. I think it’s also important to really” experience life. In my spare time I like to filter through the city’s streets, or go for a staycation to spark new inspirations.

If you were going to design a lamp for your child, what would it be?

I created HOODIE based on the concept of my son and it just came in handy.

When I returned from my maternity leave, I was assigned to design a petite table lamp, then I thought “okay, that’s exactly what I need while accompanying my little boy!”, and here it is. Since the task is specified for nursing, I gave the lamp a hood to be able to change the light direction. I used to dim the light and turn it toward me for bedtime stories, afterwards I would be able to read or have a little MeTime without disturbing him while sleeping. I found it is also therapeutic when kids wake up in the middle of the night, a dim light would comfort them, make them feel secure.

Now my son is getting older and he loves doodling too. Sometimes he would even cheer me on the way to work: “Keep drawing mom, have a good day at work.”

Can you share with us one of your most cherished items?

I’ve got plenty, no way to share just one. 

Turns out I am a bit fetish. As long as I am emotionally attached to something, I can’t resist putting it in my pocket and taking it home ever since I was little. Things like candy wrappers from my crush, a fallen leaf collected by my son on our first trip to the park, pebbles from our family trip, even my little brother’s baby tooth. It’s the fond memory associated with these things that present the most value. Looking through them and walking down memory lane always gives me joy. The downside is that things pile up and I have to give them up at some point, reluctantly.

What do you do in your spare time?

I like to take a walk in my spare time, and enjoy aromatherapy with my favorite scented candles. 

I like walking, making myself a hand brewed coffee everyday. Lately I’ve started to like baking, I’ve shared a lot of cookies and cake to my family and friends. My favorite hobby is lighting scented candles. I love the moment of flash while it’s lit up, watching it slowly burn with it’s open flame and enjoy the aroma filling the room to comfort and refresh my mind.

What would you become, If you weren’t a designer?

I think I will be a baker or a teacher. 

Since I’m always interested in baking. It should be my dream job after I retire. But recently I realized that baking is really exhausting, so I think It’s not suitable as a retirement career. I should do it right now while I’m still young. Or I can be a teacher. At some points, I had a chance to teach computer graphics in elementary school. It was fun and meaningful to help kids. But I was not professional enough to take care of my throat. After finishing the all-day classes, I found myself with a sore throat. So I think each job has its challenges.

What would you do if the world ends tomorrow?

I think I would live like usual.

Stay at home with my family, watching TV, eating and going to bed. 

Even if the end will never come, there are still so many accidents that happen throughout the world every day. I think the most important thing is to cherish your loved ones, seize the moment and don’t leave your life in regret. I used to be kind of shy, but now I feel it’s necessary to express the positive emotion to the ones we care about. As much as I often show my gratitude and compliment, I’m actually creating the cycle of goodness in return to myself.

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Design Director who takes the helm of SEED | Chen, Chao-Chen Dialogue

Industrial designers are like a group of explorers who desperately try to dig and capture every fleeting inspiration, taking in as much of its nourishment as they can, then transforming into functional forms taking in account aesthetic to implement in daily life. The design director in Seed, Meiric, who plays a huge role in how the group reacts and moves forward, considering the balance between the brand value, design, and people from a broader perspective .

Founder & Design Director: Chen, Chao-Cheng (Meiric)

Born in a small village, Meiric loves to doodle and fantasize since he was a child. In his young age when there was an era full of restrictions in 1970, he often dreamed of being a bird soaring freely in the sky. Such a wacky boy turned out attaining his degree in engineering mechanics that shaped his meticulous mental model, and founded SEEDDESIGN In 1991 releasing all creative ideas into the works of lighting. Among his honors are 2019 German Design, and years of Golden Pin Design Award.

On a chilly morning we were invited to Meiric’s house having some tea (one of his favorites), talking about his philosophy on life, and his perspective on design.

What do you think “lamp” is to you?

– Making lamps for me is the intersection of hobby and career.

I’ve always been keen on doodling and drawing since I was very young. As a result I was good at cartography from high school all the way to college. Making lamps for me is the intersection of hobby and career, I can do what I like and do it right for living, that makes me feel blessed and energetic every single day.

When did you realize you love designing?

– I don’t know, it is all in there, somewhere all up in the DNA. If there’s something wrong, I can’t help changing it by drawing. When I was a teenager, I sometimes got bored with those cityscapes I’ve ever seen from books that looked crowded and unorganized. At some points, I used to simulate urban planning like electricity systems, drainage systems and traffic routes to overhaul, even though I was doing that for fun. The fever of adventure raised within me, I just want to do something different and break traditional rules.

When did you decide on a career of being an industrial designer?

– I wasn’t sure till very late.

When I founded SEEDDESIGN, the first work have had a big success, but afterwards the others were not. So one of my clients from Scandinavia named Hans, he suggested me: ‘Hey why don’t you make glass lamps, that looks costy than plastic ones.’ I knew nothing about glass at that time, so I commuted across the towns twice or four times a week, driving down to a hot shop located in Zhunan in order to get the skills of glassmaking. Time after time, gradually I was able to dedicate my solid knowledge of the other materials toward improving the process and equipments of glassmaking. The interdisciplinary learning had brought me a huge benefit not only on my works having superior quality, but also on giving me oppotunities designing some more well-receiving glass fixtures for more ODM customers. Ever since on, I realized maybe I can more or less pay bills by design as a profession.

Are you a romantic or rational person?

– Absolutely romantic as you can see, how many people would buy the work “VULTURE“?

It’s too unique to be appreciated. I knew that, but I still liked it to be able to rotate and play around, so I enabled it. VULTURE to me is a kind of irrational behavior. But I can’t always be like this. I have to consider engineering feasibility, cost, and market demand…various factors that require numbers and logical thinking to evaluate whether or not to launch a product.

Among all of your designs, which one have you devoted to it the most? 

– The UFO, it was my very first work, for which it made me feel perturbed like treading on thin ice. Initially, I was not sure whether this is going to be a hot product or not, so I decided on sand casting that’s 10 times cheaper rather than mold casting. It resulted in a problem that the castings weren’t precise enough to assemble. So I went to my friend’s workshop to mill and assemble by myself overnight. The next morning till I took off my glasses, I just noted that only my eyes were clean in white. Nonetheless, thank God the UFO was having a big success otherwise there won’t be SEEDDESIGN anymore.

“Just do what you really want to do.”

What’s the style of SEED works?

– I think style is not the factor I’d take into account.

Design jobs are inspired by every little thing. We perceive inconveniences in daily life, try to innovate and provide solutions to meet the needs by generating ideas along with personal perspectives, that’s my understanding of design. I believe there is something more inside, for instance, the heritage of spirit and core value to attain a marvelous design. Take luxury vehicles for example, they might want to convey a message of self consciousness or a particular kind of streamlined shape coming through to merge the brand’s unique qualities. But that can’t be confined to any of styles, I doubt the founders have ever thought about that at the beginning.

As an Asian, what do you see as the design differences between east and west?

– There are various of interactive-structure as you can see in SEED products, that’s the difference. But I think that’s just because of me, with my mechanics background, which has nothing to do with where I’m from. I don’t think about the concept of being Eastern and Western design. Regional concept to me is the beginning of self-limitation, my design thinking is boundaryless. In the past, those European vehicle groups used to design cars with identifiable culture styles, eventually they all turned to global type products in the end to target the globalized market. It’s all about design itself that should be a human-centered approach to innovate.

Can you share an object you treasure the most with us?

– An object that I treasure the most? Actually, I don’t really treasure stuff. Instead, I care more about people.
I like something new and decent, I don’t obsess with old objects, cause goods are made to be used. However, I cherish the people around me. That’s why I still live with my mom, and most of my friends are old friends that I have known for decades. 

 Two things that matters in my life: “Simplicity” and “Good characteristic”

How do you spend your weekends?
– It’s quite simple in fact, I spend most of my time at home.

On Saturday, after my chores are done in the morning, I take a walk in my front yard enjoying the twittering of birds and the fragrance of all the flowers surrounded, Camellias, Roses, and Osmanthus, by which my wife planted.

After that I normally spend quite some time leaning by the south window in the corner, where sunlight streams through perfectly for my reading. I like to read. I read all kinds of books, particularly in history. It’s interesting to know that human behavior is very predictable with the lessons from the past. 

On Sunday, I go for a ride with some other motorcyclists friends, and come home before lunch spending the rest of time with my family: watch NETFLIX, go shopping, sometimes go to restaurants for supper. That’s how I usually spend my weekends, nothing special.

Is there anything that you are particular about in daily life?

– I like things with simple and good characteristics.
That’s not that easy, actually. Take food for example, I like eating fish a lot, but only the fresh ones. It can be so tasty even if you just cook it in a basic way, fresh is enough. Or such as my table and high stools, they were both made of wood. But not some rare or fancy kind of wood, just walnut and beech. The stools were designed and made by myself, I like them a lot that were out of consideration for my needs.
Same as tea, I regularly get tea leaves from a farmer we have known each other for years. It’s not expensive high-class tea, but I like it very much for its good texture in mouth and aromatic aftertaste. Since I don’t eat, drink, or consume too much, I prefer to keep things simple then stay with that.

What would you become, If you weren’t a designer?

– I suppose I’ll be a chief.
My parents ran a noodle vendor when I was little, so I learned by osmosis how to make boring food taste good since I was young. Besides, cooking is a form of creativity, which is very consistent with my characters.

What design would it be, if it is your last design before retirement?

Well, that’s not gonna happen, cause I don’t think I’ll retire.
I’ve seen some of my friends’ daily life after they retired, farming, fishing, going on vacations, but that’s kind of boring to me. Quote a poem by Tagore:  “ I leave no trace of wings in the air, but I am glad I have had my flight.” I think I will keep flying for long, maybe just slower and spend more time enjoy trees and sky.

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Seasons in the sun|Enjoy spa weekends in the summer retreat

In recent years, more and more people intend to stay away from the crowds and stress of the city. They’d prefer suburban life, enjoying the time at home surrounded by clear blue sky, fleecy white clouds, and even the healing greenery of the mountains and woods, it feels like this little sanctuary where you just want to relax. 

Now, let’s take a look back at some designers’ divine works!

|MIST  — Greenery days|

Photo Credit:U.Z design

Take a breath. We see large floor-to-ceiling windows offering spectacular views of the greenery. The copper cap at the top and the sandblasted glass at the bottom of the MIST are conveying a sense of mountainous and misty view, which adds a refreshing touch to the picture and naturally brings the outside in.

Photo Credit:U.Z design

|LALU+ — Coastal holiday cottage|

Photo Credit:YU Design LAB

One can’t help but fall in love with this beach house with its laid-back ambiance and wild scenery. A touch of blue from the sky and the sea comes through the transparent windows and echoes in the charming LALU+ pendant, its shimmering copper color is beautiful against the white tones and fills the house with a gentle and relaxing atmosphere. 

Photo Credit:U.Z design

|MOAI — Colorful and relaxing world|

Photo Credit:U.Z design

This space is gently washed by the sunlight, and you can enjoy a relaxing time in a bright and fresh relaxation nook. Colorful and neutral tones reflect the clear glass of MOAI and its coppery sheen. It feels like the large opening at the bottom exhales delicate light from the large nose while bringing coolness to the room.

Photo Credit:U.Z design

Start a cheerful and wonderful day along with all the sounds of nature, maybe the waves lapping at the shore or the chirping of cicadas and birds. Take a sip of the cool lemonade soda, casually leaf through the magazine, find the most comfortable way on your own to enjoy the summertime with beautiful light and shadow.

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OLO Φ Table Lamp Wins Red Dot Product Design Award 2021!

As is well known, the Red Dot Award is an international design competition with a long history renowned for its reputation selecting the best design of each category every year. We’re honored to announce that our OLO Φ table lamp has this year been awarded the prestigious Red Dot Award 2021 standing out among those respectable candidates.

Brief of the winner

Derived from geometric forms, OLO Φ represents a classic image of lamps, yet the cutting-edge technology comes through from every detail of the light. Superior glare-free LED with excellent light quality (CRI>90) evenly diffused through its adjustable hollow shade. The 290-degree rotating shade subtly adapts to a variety of usage scenarios while thoughtfully bringing artistic aesthetics to life.

The OLO Φ by Li, Hui-Lun was appreciated for its innovation and unique shape, providing people a brand new perspective and lighting experience. The challenge was to integrate such sophisticated mechanical structure into its bulbless lampshade. Aiming to build the direct relationship between the object and people, the OLO Φ combines superior lighting performance with pure practicality to deliver multi-functional results. Our success is down to the teamwork between designer and R&D engineers, who always turn the ordinary into the extraordinary and hash out this mouth-watering product. 

Know more about OLO Φ D

All of the award-winning products will be published online on 21 June 2021 at www.red-dot.org.

OLO Φ

Light Source     LED 6.5W 3000K CRI90 415lm
Size     L 19.7 cm x W 13 cm x H 49 cm
Designer     Li, Hui-Lun

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The Complexity of Simplicity

Through metallurgy, forging and shaping technologies, mankind has transformed various kinds of mines into hardwares in life with an alchemist touch. In order to make the objects more exquisite and durable, the essentials of metals have been continuously expired with new processes of technology by artisans across generations. 

Metals have become an integral and ubiquitous part of the SEED design aesthetic, from raw casting to surface treatment, what are the processes completing a piece of work? In which steps require great skill from dedicated artisans to perform with? In this article we are going to reveal the precision and accuracy hidden in the details.

“ Everything in its right place ”

Material Selecting & Forming

In SEED, carbon steel, aluminum and copper are often used on the products proform. While in the design process, engineers who have solid mechanical knowledge get involved together applying the right materials according to the physical properties, to approach the original design concept.

Made with aluminum, a material that is strong, flexible, flat and acatable to enhance the heat transfer efficiency toward high temperature of LED modules, MUMU series are shaped by extrusion with a sculptor’s elegance and precision. 

The steady APOLLO was also formed with aluminum. On account of sufficient thickness, it could be more durable while practically adjusting the shade.

“ An uncut gem goes not sparkle ”

Welding & Polishing

“Being detail-oriented in design” is consistently self-demanding of SEED.

It’s really common to see the frames and tubes in SEED collections. The key to performing the seamless connection of joints is the finely welding and carefully engineered preliminary process. Each component has been hand-held and polished by various particles of high-speed grinding wheel back and forth. Gradually the surface becomes more and more smooth with the shiny sparkle flashes around. What we are looking for is to give it that real craftsmanship look, ensuring the neatness for the following surface treatment plating or painting.

“See the green flame,” the welder says jokingly, “we call it a ghost light.” It is also crucial to wipe out traces of alien material before going to the coloring phase, which is why SEED invents a unique solution in the fire that will be able to remove the slag while welding process at the same time. 

HUAN is accomplished with multiple welding and polishing processes, meticulously connecting the joints with the outer ring as a one-piece work.

Symbolising the fortitude of rocks, each shade of Zhe is hand-folded and welded to perform the irregular sharp lines.

“ Fine feathers make fine birds ”

Surface Treatment

Surface treatment has had an instrumental effect, not just on anti-oxidation prolonging the lifetime, but also on how the products are designed in response to the colors and texture demands.

Something hidden within the superlative simplicity, CHINA table lamp is being phased by the extraordinary skill: applying the matt black painting on the preliminary copper plating, then brushing the edge a little just right to the point reveals the antique copper shines in the dark. We are obsessive to give that purity and elegance.

The electrical plating builds up a resistant oxide layer that gives the surfaces their handsome glaze and makes them durable.

Color combos with calmly painted shade and metallic luster ring that generates a matt surface with fewer reflections, HUAN geometrically presents gentle and comfortable vibes.

Grinding away the bevels and burrs to realize its essential feature of the metal and coloring on that, a Seed lamp was borned. We simplified our products to the finest, and discarded all unwanted decoration, weaving every lifestyle for homes.

▲ Photo Credit:U.Z. Design

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SEED Interactive Lamps|Structural Features

Spirited Light

Most impression about lamps is a quiet and settled home fitting, we believe it can be more than that. The flexible luminaire can be set exactly to suit your needs.

Relationship Between People and Light

In our daily lives, we derive comfort, peace, and warmth from light. In addition to our stance on design aesthetics, the direct relationship between the object and people is the first factor that we take into account.

Photo Credit:U.Z Design

Practical Simplicity

SEED Design Director Meiric, who has solid mechanics background, he believes that giving the fixtures adjustable functionality allows for more exploration of lighting scenarios. In addition to making the use of light more intuitive and convenient, it also encourages the users to touch the texture of daily objects and feel an aesthetic sense of spaces.

Thinking outside the box, we aim to endue luminaires an interactive ability, overcoming the obstacle of development by a series of physical experiments, trying to find a perfect balance between function, craftsmanship, and aesthetics. A symphony of light.

Photo Credit:​9’OAK DESIGN

Let’s take a look at what we’ve done for all multiple possibilities of movement and shape.

Patented Structural Engineering Innovation

▲Rotate the DJ base to turn on/off and dim.

CHINA 2004 debuted by its patented structure. The modern concept of “DJ base” is integrated into the minimalist, low-key oriental lines, and the seemingly refined and calm appearance is actually elegantly dimmable

JOJO along the wires going up and down just echoes the playful yo-yo. With the invisible pulley and well-calculated counterweight, the wire length is adjustable by moving it’s opal glass shade veristically, which is impressively smoothly and handily to operate. From 1994 till now, it is still a WOW design when shown in the global fairs.

▲ JOJO allows you to play with light by moving its shades vertically, creating countless compositions

In 2005, the designer was thinking about how to shift the light to multiple positions in order to serve each seat around a table, and then the KAZOKU was born. Rotating the cross bar horizontally to change the arm either linear “-”or cross “+” , the transformer has meeting every user’s need in getting a comfortable light. No matter for work or dining purpose, we are pleased to serve each joyful family gathering to stay emotionally intact.

These three iconic structures have even been well received in global markets for decades, so that they were all upgraded and embedded with new versions to meet recently modern lifestyle.

▲ 2005 Kazoku’s cross-bar debut

▲ 2014 Lalu+ inherits the spirit of light from the cross-bar.

Comprehensive Adjustments

While we are on the subject of flexible adjustment function toward various users scenarios, those SEED classic models will absolutely come to mind: PLANET HERCULES and LAITO MEGA . The frequency of human-light interaction can be said to be outstanding among lamps, and the multi-link elements contain in-depth consideration like you had never saw before. SEED products take in account function and usability, that always package with exclusive and patent devices to interact cleverly with user scenario. We offer extraordinary craftsmanship with fine-tuned engineering.

▲ Planet_ solid Copper Gear Construction

▲ Hercules_ 2019 German Design Special Mention

▲ Laito Mega_Fishbone + Circular Rotating Structure

Hidden Extraordinary Craftsmanship in the Fine Details

“Perfection consists in doing ordinary things extraordinarily well.” We offer dedicated craftsmanship with fine-tuned engineering. Every piece is meticulously crafted with ardent passion and stringent ethics.

SOL, launched in 2019 Q3, the cutting-edge design elaborates its details of appearance, function, and innovation, expressing the spirit of SEEDOLOGY we abide by.

The metallic bar in the center is more than just an ornament, it’s a balance device which allows the fixture to be able to change the light angle even after installed. Each installation is unique, the multiple apertures of light are arranged to create an endless galaxy of star shifting atmosphere. Ideally installed in groups of two or three, they rotate to the custom configuration dictated by the size and shape of a space, geometrically emits an ambient light.

Followed by Christmas eve of 2019, the SIRCLE is available in elegant sand gold finishing perfectly combine with warm mouth-blown opal glasses. By flipping the opal shade in and out of the metal frame, the designer succeeds in creating the fantacy of floating milky twilight.

2020 is the year we need love and light more than ever when things are mixed up with the unknown. We groped our way through the fuzzy clouds, as a metaphor, DAWN is the first light for us. By the collaboration between the built-in physical structure “Double Helix” and the optical accessory “Zoom Lens”, the light is able to change the beam angle by zoom in and out. In addition to floodlight and focus, it can also be a wall washer, creating a natural sense of art in the space. As the dark clouds recede and the dawn emerges, DAWN is not only beyond the scope of a lamp, but also enriches the natural mission of a lamp.

▲ The head can be rotated up-and-down for soft light or spotlight.

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