Autumn Vibes: A Sensory Journey

As nature transitions into its autumnal glory, the world around us comes alive with a cornucopia of vibrant sensory experiences. And what better way to bask in this wondrous season than with the cordless lamps from OLOΦ and HOODIE? Whether you’re enjoying a leisurely stroll under the enchanting evening sky, or simply soaking in the beauty of a lazy weekend afternoon, these illuminating wonders allow you to bring a touch of radiance to every moment.

With the ambient light casting a warm and gentle glow upon the world, OLOΦ and HOODIE highlight the elegance and romance unique to autumn. Each scene is reminiscent of a tranquil painting, with the lamps shining like stars that guide us through the changing of the seasons.

This is a time of perfect balance, with nature providing just the right balance of light and darkness. And with these sublime portable lamps by your side, you can bask in the radiance of autumn wherever your heart takes you.

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Carry on and own your glow|
OLO Φ Portable
A glowing bubble dream|
PAOPAO
TRAM|
A new journey toward the light
2020 Design Shanghai|
Keep moving forward when facing Unknown

Winner of the 2023 iF Design Award|PAOPAO

▲Photo credit:birot.com

We’re thrilled to announce that the PAOPAO series by Li Hun Lun has won the iF Design Award 2023, stood out among 11,000 entries from 56 countries, impressing the 133-member jury with its exquisite form and exceptional light quality. Congratulations to Li Hun Lun for this outstanding achievement!

About the iF DESIGN AWARD

Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for excellent design. It is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture and interior architecture as well as professional concept, user experience (UX) and user interface (UI).

More information about PAOPAO can be found in the “ALL Winners” section on iF Design – PAOPAO.

“ A glowing bubble dream ”

PAOPAO is inspired by people’s initial naive childish fantasy. The crystal-clear bubbles gradually expand and fill with each breath, while their organic, round curves capture the dynamic beauty of bubbles in motion.

Treated by vacuum plating, the glass top features a layered, translucent color that sets off the finesse of the glass shade and creates a unique, fantastic glow. When the lights are off, the glowing luster reflects with dazzling beauty. When the lights are on, the smoky texture reveals a mysterious, hazy brightness.

▲Photo credit:寓子設計

▲Photo credit:Olsen Anderson

▲Photo credit:逸喬設計

▲Photo credit:本序設計

▲Photo credit:寓子設計

PAOPAO

PAOPAO P1
Light Source   LED 1 x 5W 2700K CRI 95 200lm
Size   L 10 cm x W 10 cm x H 19 cm

PAOPAO PL5
Light Source  LED 5 x 5W 2700K CRI 95 1010lm
Size   L 110 cm x W 10 cm x H 19 cm

PAOPAO PZ10
Light Source  LED 10 x 5W 2700K CRI 95 2000lm
Size   L 96.4 cm x W 29cm x H 19 cm

PAOPAO P12/PC12
Light Source  LED 12 x 5W 2700K CRI 95 2250lm
Size   L 52 cm x W 52 cm x H 19 cm
Ring form L 100 cm x W 100 cm x H 19 cm

PAOPAO W
Light Source  LED 1 x 5W 2700K CRI 93 510lm
Size   L 15 cm x W 10 cm x H 22 cm

Designer  Li, Hui Lun

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Red Dot winner 2023|KONNECT PV4

Congratulations to designer Chang Huan Rou on her remarkable achievement of winning the Red Dot Award 2023 for the Konnect PV4, adding to her previous success in winning the German Design Award 2023 for the entire collection. Konnect has become the double award-winning star of SEED this year, showcasing outstanding design and creativity!

The Red Dot Design Award has been around for over 60 years and is widely considered one of the most prestigious and influential design awards in the world.

Taking inspiration from modernist architecture, KONNECT utilizes geometric forms to create a unique, symmetrical trapezoidal shape that allows for construction and recombination in a variety of ways.

KONNECT breaks with conventional one-way lighting by featuring an exclusive quick-release jack design that allows for swift positioning of the light direction, whether upward or downward. Not only does it provide functional lighting, but it also allows for configurable art decors through the arrangement of LED panels, enabling you to create different moods and styles for your space.

KONNECT PV4
Size   L 47.5cm x W 47.5cm x H 40cm
Light Source   LED 4 x 5.5W 3000K CRI98 949lm

Desinger   Chang, Huan Rou

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A key figure in realizing conceptual product into tangible|Vice General Manager Gong, Yu Quan

Creating a lamp involves not only a design concept that brims with creativity, but also a group of precise craftsmen who can turn imagination into reality – the SEEDDESIGN Research and Development team.

The SEEDDESIGN R&D team brings the creative vision of designers to reality by using unique structures and innovative materials. With years of experience and skillful hands, they meticulously oversee the production process – from welding to shaping and polishing, through their dedication and attention to details, the team artfully brings together beauty and functionality in every SEEDDESIGN lamp.

Vice General Manager: Gong, Yu Quan

Mr. Gong, the VGM of SEEDDESIGN, is known for his dedication to challenges and meticulous approach. Since 1997, he has been leading the R&D team to create numerous classic products, emphasizing the importance of strict supervision of every production process. He enjoys tackling difficult problems and ensures that every light can be placed in the ideal space of each customer with the highest quality.

That morning, Mr. Gong shared little-known stories about product development and production in the meeting room after returning from the factory.

Can you introduce your job responsibilities to everyone?

– Essentially, I hold responsibility for the entire product creation process. 

Once the mission has been defined, I collaborate with various departments to review feasibility assessments. After that, I oversee the production of all materials and manufacturing methods to ensure that they meet quality standards.

What’s the toughest process of turning a design blueprint into a finished product?

– I believe it’s welding for sure.

Welding is the most challenging step due to potential metal deformation caused by high temperatures. Even with robotic welding, it is difficult to achieve the same level of precision as manual adjustments performed by skilled craftsmen. Other than that, computer-controlled machining, including CNC lathes, milling machines, and punches, is typically more precise and manageable.

What is the most remarkable lamp you have ever made?

– LALU+ pendant lamp.

The lamp requires a complex process that involves multiple welding stages, as well as careful attention to accuracy due to its rotatable stem. When welding two D-shaped tubes to form the oval stem, any excess can lead to uneven weight distribution and cause the lamp post to tilt. That’s why we rely on skilled craftsmen to meticulously remove any resulting weld marks and achieve a flawless finish that allows for smooth rotation.

Which of the Seed collections is your favorite one?

– Planet floor lamp.

The lamp’s arm can be extended to the desired distance, and its height can also be adjusted by rotating the gears. I love the gears, which have a finely tuned engineering design and are very functional. I often adjust the arm in different ways and think about how to optimize its usability while playing with it on my desk.

What is your approach to continuously breaking through technical challenges?

– When faced with technical challenges, we take an approach of continuous learning and collaboration. 

We visit other processing plants to gather insights and improve our capabilities, and work closely with our partners to overcome bottlenecks. We also stay current with the latest technology and equipment, conducting internal experiments and searching for opportunities to establish standard systems. One example of this is our DJ DIMMER structure, which underwent a rigorous experimental process, undergoing at least 23,000 cycles of rotation to ensure durability before it was launched.

What are the most significant changes for you since setting up the factory in 1997 until now?

Well,  not much has changed fundamentally.

My main goal has always been to make steady progress. Over the past 20 years, I have emphasized to my colleagues the importance of staying focused and careful to maintain high quality. We cannot afford to skip any steps in production to save time. It’s not rocket science, but we need to do it right to succeed.

Have you ever felt proud to work for SEED?

– Absolutely, it’s a great honor.

Our design concept, emotional engagement, and every production process for our collections are of high-end quality. Even our external manufacturers take pride in producing our products, and one plastic factory mentioned that their customers recognize their superior quality because they make parts for SEED. Although our competitors may try to replicate our ideas, our top-notch products speak for themselves.

What has driven you for the past twenty years or so?

– Being able to face different challenges always excites me!

The complexity of making lighting fixtures with a wide range of materials can make the job challenging, but since my first day at SEED, I have eagerly tackled any issues that arise and genuinely look forward to coming to work every day.

Moreover, SEED’s work environment is excellent, with design director Mr. Chen giving me the freedom to showcase my skills. Many of my colleagues have been with the company for over a decade, and as time went on, we have all become friends!

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Linear suspensions: shape your space with distinct personalities

How do you want your lighting fixture to be a showstopper, or something more modest that will be also eye-catching yet induce a calming-type effect? From minimal and modern to fun and eclectic, Seed’s linear suspensions are available in a wide range of styles, ideally blend into your space while you want it to be a very simplified and clean representation.

TRAM

With unrestrained lighting layout, TRAM consists of genuine brass for its electric conductivity, the lamp spots wirelessly connect to the brass track, that can be repositioned and 360°-rotated.

Removable light spots and intuitive dimming by touchless sensors.

SQUARE

▲ Photo credit:INDOT Interior Design

Pure expression yet superior light. The square-shaped lamp body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.

Sensor beside of the shade: four-step color temperature tune – 3000K (default setting) / 3400K / 4000K/ 2700K

Sensor underneath the shade: stepless brightness dimming switch – wave to switch on/off & keep the hand still to dim

DAWN PL4 

DAWN PL4 collects 4 lamps into a linear suspension, each lamp is individual for flexible beam angle and light direction adjustment by simply rotating the lens shade. No matter focusing the luminaire on the delicacy; Or spread the light evenly creating a suitable reading zone, DAWN PL4 can be set exactly to suit your needs.

▲ Photo credit:TALI SPACE

OLO Φ PL4

Having a steady frame joined in, that balances the flexible movement of light. The linear U-band frame holds the four of hollow shades, which reduces light contrast and allows the light to diffuse in a gentle, calm, and graceful way.

Photo Credit: Simple Design Studio

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TRAM Pendant

Size   L 149.6cm x W 7.2cm x H 5.2cm
Light Source   LED 5 x 4W 3000K CRI95 1205lm
​​Designer   Chen, Chao-Cheng

 

SQUARE Pendant

Size   L 146cm x W 4.6cm x H 5cm
Light Source   LED 40W 3000K-3400K-4000K-2700K  CRI 98 2300lm
Designer   Chen, Chao-Cheng

 

DAWN Pendant(PL4)

Size   L 141.2 cm x W 6.2 cm x H 20.4 cm
Light Source
  LED 4 x 5W 3000K CRI 95 1143lm

​​Designer   Chen, Chao-Cheng

 

OLO Φ Pendant (PL4)

Size   L  135 cm x W  20 cm x H  5.5 cm
Light Source   LED 4 x 6.5W 3000K CRI90 1650lm
Designer   Li,Hui Lun

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SQUARE wins the Red Dot Award: Product Design 2022

After OLO Φ table lamp, we are thrilled to receive another Red Dot Award, one of the largest and most influential design competitions in the world. This year, the winning lamp is SQUARE, designed by Chen, Chao-Cheng, featured with its subtle and absolutely streamlined design ​​as well as brilliant functions. We are flattered that Square is also favored by the German Design Award 2022.

Embedded with high performance CRI 98 LED*, SQUARE contains the quality of light with a thoughtful design. The body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection. 

*A color rendering index (CRI) is a quantitative measure of the ability of a light source to reveal the colors of various objects, where a higher number represents higher ability, with one-hundred being the highest as nature as the sunlight. 

Equipped with four-step color temperature tune and touch-less brightness control, SQUARE brilliantly deliver a pleasant atmosphere no matter for working, dining or relaxing mood in different scenes.

▲Photo credit:Yuan Design

SQUARE

Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Size L 146cm x W 4.6cm x H 5cm
Designer Chen, Chao-Cheng

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New Brand Store Opening

After 16 years of rooting in Taichung, the brand store has relocated to an exclusive residential district and reopened in Autumn 2021. There are two floors in the new showroom, totally 230 square meters overhauled by the creative team INDOT Design.

On one side of the wall, there’s a large floor-to-ceiling window that opens out into the spacious sidewalk bringing the graphic outside in. Where the 1st floor is all painted in white, on the 2nd floor it’s full of black and grey partitions, and a lot of wood elements, so the visitors will be able to get a scenario what the lamps will be looked like in different interior spaces. And the showcase island display is like touring a science museum, so visitors are able to come closer and interact with the exhibits to see the detailed craftsmanship of the products.

▲ Playful divisions and high/low showcases settings.
▲ Large areas of pure grayish-white color set off the abundant sunlight on the first floor and create an inviting vibe.
▲ The woodsy tone at the entrance of the second floor bridges the atmosphere between floors and forms a good balance.

“I hope people can come to this store with curiosity and imagination to enjoy the versatile space through interaction.”

– Armin Cheng, Design Director, INDOT.

Interactive structure embeds functionality often featured in Seed’s lighting designs, so does it in the brand store. Whether the floor plan arrangement of materials and colors, the high and low showcases or the sliding-rotating walls welcoming the graphicness, they create numerous possibilities in the space when people interact with them.

▲ The sliding-rotating wall invites the graphicness of sunlight inside.
▲ Creating a free and versatile space through interaction.

The whole-new free and versatile space captures the unique features of SEED’s lighting and takes you to another realm to feel the warm and delicate luminance through interaction.

SEEDDESIGN Taichung (Taiwan) Brand Store

Address No. 101, Fuji St., Xitun Dist., Taichung City 407 , Taiwan (R.O.C.)
Opening Hours 11:00 – 19:00;WED 15:00-19:00(Closed on Sunday)
TEL +886-4-2452 6805

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A balletic dance of light | PAOPAO, FUJI and DORA

Cluster pendants are usually used as delicate adornments to enhance spacial ambience. Aside from different lampshade materials that give off distinctive glow, the variation of canopy and suspension method also contribute to the overall style of a pendant.

PAOPAO SERIES

Comes in several shapes of canopy, PAOPAO offers its user to choose between linear (PZ10)  and circular (PC12) canopy. A linear canopy provides clean and neat appearance, and rich expression can be brought to the room by modifying its suspension method to zigzag, rectilinear or asymmetrical arrangement. Circular canopy presents a luxurious and splendorous impact which can easily spice up any space. With an option to enlarge it with a ring, countless compositions are waiting to be demonstrated in a glamorous style.

A vibrant rhythm is brought to the room with an elegant suspension layout of PAOPAO.

▲ By adding a ring into its configuration, PAOPAO’s jewel-like luster gets emphasized in a dramatic way.

FUJI SERIES

If you wish for a more flexible cable configuration, FUJI is the one you shouldn’t miss out on. Its cables are exquisitely guided with little hangers mounted on the ceiling, allowing it to cross among various spaces for any interior needs. Users are invited to splash their imagination with this brilliant design, either install the light around the canopy or extend the mini pendants to several corners in a cluster form.

DORA SERIES

Compared to PAOPAO and FUJI, DORA’s light ball can be easily adjusted to varify its lighting angle, leaving a glittering and charming impact when it’s lit. Arrange its light ball in an aesthetic style, or add on a ring to enlarge the size, you will soon be surprised by how it turns the room into a lovely place.

▲ Flowing in smooth spiral-line, DORA brings a sense of fluidity into a symphony of light.

▲ Photo Credit: UZ Design

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A Big Thank You for Visiting SEED at 2023 M&O Paris!
Explore SEED at the 2023 M&O Paris Exhibition
Unveiling the Marvelous Shenzhen Store: A New Shopping Experience

Seize every fleeting inspiration:Designer Li, Hui Lun

Lamp designers are like poets who wander and seize every fleeting inspiration in daily life, transforming the ideas into sketches with the Midas touch, and refine to a sophisticated and timeless work to light up the darkness.

Li, Hui-Lun is a senior designer in Seed, all these years she has turned from a childlike perspective in early career toward social and environmental concerns. The keen observation has generated her designs in various styles and interpreted new light effects. Among her well received works OLO, LING, HOODIE, SIRCLE series and more, the OLO Φ table lamp has just been honored by the 2021 Red Dot award. 

On a chilly morning we were guided by White, to filter through the garden and the alleys she used to walk around, talking about her perspective on design and life.

“Lighting for me seems like some sort of companionship.”

What do you think “lamp” is to you?

Lighting for me seems like some sort of companionship.


Rather than design electronic devices which may become obsolete as the trend goes, eventually I devote myself in the lighting industry to develop and refine fixtures. I’m always delighted to see how people treasure their daily essentials, lighting is one of them that particularly tends to stay in each family and solidify the relationship between people. So I guess companionship is the core value I’d like to bring into my works.

What do you enjoy most about the designing process?

My favorite part is the final phase of the job, while simulating my work in various styles of interior to see the products in a different light. I’d know that’s it when it can fit in so many different scenarios and yet looks all good, then my intuition would tell me that things won’t go wrong. Because you can’t literally feel the luminance while 3D rendering, but when the work is put to virtual scenes, it comes so vivid with the light on! So in my proposal I can’t help providing so many scenarios more than requested while team sharing.

The biggest challenges during your career?

I was quite lost for some time in around the fifth year getting into the lighting industry. At the time, I was so focused on the “lamp” itself that felt strapped by other iconic designs that influenced me a lot. Then I learned to see the objects from a broader perspective, paying attention to the space and interaction with users. This change has calmed me down and led me to break through the stereotypes. Now when I see a design similar to mine, I’d be like “Oh, we are thinking of the same thing!”.

Is there any changing or evolving since your first lamp product made a debut?

At first, I would get stuck whenever my idea was shot down, but now I can live with it.

Being a designer I have to handle rejection on a daily basis, and as much as I can understand that it’s not the desired outcome being struggled that could negatively affect my performance. Sometimes I was in the grip of an obsession like “it has to be 5mm thick for perfection!”. It’s not easy but now I’ve learned to keep an open mind listening to the comments and trying to balance between insistence and compromise, taking into account both engineer and aesthetic considerations.

I’d like to say to the junior designers who have been depressed by allowing a rejection to knock confidence: “hey stop being upset, just move on, keep on drawing for the next successful proposal.”

What’s your favorite product among your works?

I think it would be LING as it is well received in the market. At one point I found it was specified by one of my favorite interior designers and that totally blew my mind like “OMG! Is this really my design?” I always see myself as an ordinary person who is luckily doing what I love, turning my ideas into drawings. I’m flattered and exhilarated to be recognized, not to mention by someone I admire. It must be one of my most surreal experiences.

Eagerly soak up something new.

How to stay inspired?

Eagerly soak up something new.

I spend a lot of time submerging myself in various design magazines and websites such as Pinterest and Instagram for creative ideas, taking different elements and sorting them correspondingly to the space they fit and the texture they contribute. I think it’s also important to really” experience life. In my spare time I like to filter through the city’s streets, or go for a staycation to spark new inspirations.

If you were going to design a lamp for your child, what would it be?

I created HOODIE based on the concept of my son and it just came in handy.

When I returned from my maternity leave, I was assigned to design a petite table lamp, then I thought “okay, that’s exactly what I need while accompanying my little boy!”, and here it is. Since the task is specified for nursing, I gave the lamp a hood to be able to change the light direction. I used to dim the light and turn it toward me for bedtime stories, afterwards I would be able to read or have a little MeTime without disturbing him while sleeping. I found it is also therapeutic when kids wake up in the middle of the night, a dim light would comfort them, make them feel secure.

Now my son is getting older and he loves doodling too. Sometimes he would even cheer me on the way to work: “Keep drawing mom, have a good day at work.”

Can you share with us one of your most cherished items?

I’ve got plenty, no way to share just one. 

Turns out I am a bit fetish. As long as I am emotionally attached to something, I can’t resist putting it in my pocket and taking it home ever since I was little. Things like candy wrappers from my crush, a fallen leaf collected by my son on our first trip to the park, pebbles from our family trip, even my little brother’s baby tooth. It’s the fond memory associated with these things that present the most value. Looking through them and walking down memory lane always gives me joy. The downside is that things pile up and I have to give them up at some point, reluctantly.

What do you do in your spare time?

I like to take a walk in my spare time, and enjoy aromatherapy with my favorite scented candles. 

I like walking, making myself a hand brewed coffee everyday. Lately I’ve started to like baking, I’ve shared a lot of cookies and cake to my family and friends. My favorite hobby is lighting scented candles. I love the moment of flash while it’s lit up, watching it slowly burn with it’s open flame and enjoy the aroma filling the room to comfort and refresh my mind.

What would you become, If you weren’t a designer?

I think I will be a baker or a teacher. 

Since I’m always interested in baking. It should be my dream job after I retire. But recently I realized that baking is really exhausting, so I think It’s not suitable as a retirement career. I should do it right now while I’m still young. Or I can be a teacher. At some points, I had a chance to teach computer graphics in elementary school. It was fun and meaningful to help kids. But I was not professional enough to take care of my throat. After finishing the all-day classes, I found myself with a sore throat. So I think each job has its challenges.

What would you do if the world ends tomorrow?

I think I would live like usual.

Stay at home with my family, watching TV, eating and going to bed. 

Even if the end will never come, there are still so many accidents that happen throughout the world every day. I think the most important thing is to cherish your loved ones, seize the moment and don’t leave your life in regret. I used to be kind of shy, but now I feel it’s necessary to express the positive emotion to the ones we care about. As much as I often show my gratitude and compliment, I’m actually creating the cycle of goodness in return to myself.

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Design Director who takes the helm of SEED | Chen, Chao-Chen Dialogue

Industrial designers are like a group of explorers who desperately try to dig and capture every fleeting inspiration, taking in as much of its nourishment as they can, then transforming into functional forms taking in account aesthetic to implement in daily life. The design director in Seed, Meiric, who plays a huge role in how the group reacts and moves forward, considering the balance between the brand value, design, and people from a broader perspective .

Founder & Design Director: Chen, Chao-Cheng (Meiric)

Born in a small village, Meiric loves to doodle and fantasize since he was a child. In his young age when there was an era full of restrictions in 1970, he often dreamed of being a bird soaring freely in the sky. Such a wacky boy turned out attaining his degree in engineering mechanics that shaped his meticulous mental model, and founded SEEDDESIGN In 1991 releasing all creative ideas into the works of lighting. Among his honors are 2019 German Design, and years of Golden Pin Design Award.

On a chilly morning we were invited to Meiric’s house having some tea (one of his favorites), talking about his philosophy on life, and his perspective on design.

What do you think “lamp” is to you?

– Making lamps for me is the intersection of hobby and career.

I’ve always been keen on doodling and drawing since I was very young. As a result I was good at cartography from high school all the way to college. Making lamps for me is the intersection of hobby and career, I can do what I like and do it right for living, that makes me feel blessed and energetic every single day.

When did you realize you love designing?

– I don’t know, it is all in there, somewhere all up in the DNA. If there’s something wrong, I can’t help changing it by drawing. When I was a teenager, I sometimes got bored with those cityscapes I’ve ever seen from books that looked crowded and unorganized. At some points, I used to simulate urban planning like electricity systems, drainage systems and traffic routes to overhaul, even though I was doing that for fun. The fever of adventure raised within me, I just want to do something different and break traditional rules.

When did you decide on a career of being an industrial designer?

– I wasn’t sure till very late.

When I founded SEEDDESIGN, the first work have had a big success, but afterwards the others were not. So one of my clients from Scandinavia named Hans, he suggested me: ‘Hey why don’t you make glass lamps, that looks costy than plastic ones.’ I knew nothing about glass at that time, so I commuted across the towns twice or four times a week, driving down to a hot shop located in Zhunan in order to get the skills of glassmaking. Time after time, gradually I was able to dedicate my solid knowledge of the other materials toward improving the process and equipments of glassmaking. The interdisciplinary learning had brought me a huge benefit not only on my works having superior quality, but also on giving me oppotunities designing some more well-receiving glass fixtures for more ODM customers. Ever since on, I realized maybe I can more or less pay bills by design as a profession.

Are you a romantic or rational person?

– Absolutely romantic as you can see, how many people would buy the work “VULTURE“?

It’s too unique to be appreciated. I knew that, but I still liked it to be able to rotate and play around, so I enabled it. VULTURE to me is a kind of irrational behavior. But I can’t always be like this. I have to consider engineering feasibility, cost, and market demand…various factors that require numbers and logical thinking to evaluate whether or not to launch a product.

Among all of your designs, which one have you devoted to it the most? 

– The UFO, it was my very first work, for which it made me feel perturbed like treading on thin ice. Initially, I was not sure whether this is going to be a hot product or not, so I decided on sand casting that’s 10 times cheaper rather than mold casting. It resulted in a problem that the castings weren’t precise enough to assemble. So I went to my friend’s workshop to mill and assemble by myself overnight. The next morning till I took off my glasses, I just noted that only my eyes were clean in white. Nonetheless, thank God the UFO was having a big success otherwise there won’t be SEEDDESIGN anymore.

“Just do what you really want to do.”

What’s the style of SEED works?

– I think style is not the factor I’d take into account.

Design jobs are inspired by every little thing. We perceive inconveniences in daily life, try to innovate and provide solutions to meet the needs by generating ideas along with personal perspectives, that’s my understanding of design. I believe there is something more inside, for instance, the heritage of spirit and core value to attain a marvelous design. Take luxury vehicles for example, they might want to convey a message of self consciousness or a particular kind of streamlined shape coming through to merge the brand’s unique qualities. But that can’t be confined to any of styles, I doubt the founders have ever thought about that at the beginning.

As an Asian, what do you see as the design differences between east and west?

– There are various of interactive-structure as you can see in SEED products, that’s the difference. But I think that’s just because of me, with my mechanics background, which has nothing to do with where I’m from. I don’t think about the concept of being Eastern and Western design. Regional concept to me is the beginning of self-limitation, my design thinking is boundaryless. In the past, those European vehicle groups used to design cars with identifiable culture styles, eventually they all turned to global type products in the end to target the globalized market. It’s all about design itself that should be a human-centered approach to innovate.

Can you share an object you treasure the most with us?

– An object that I treasure the most? Actually, I don’t really treasure stuff. Instead, I care more about people.
I like something new and decent, I don’t obsess with old objects, cause goods are made to be used. However, I cherish the people around me. That’s why I still live with my mom, and most of my friends are old friends that I have known for decades. 

 Two things that matters in my life: “Simplicity” and “Good characteristic”

How do you spend your weekends?
– It’s quite simple in fact, I spend most of my time at home.

On Saturday, after my chores are done in the morning, I take a walk in my front yard enjoying the twittering of birds and the fragrance of all the flowers surrounded, Camellias, Roses, and Osmanthus, by which my wife planted.

After that I normally spend quite some time leaning by the south window in the corner, where sunlight streams through perfectly for my reading. I like to read. I read all kinds of books, particularly in history. It’s interesting to know that human behavior is very predictable with the lessons from the past. 

On Sunday, I go for a ride with some other motorcyclists friends, and come home before lunch spending the rest of time with my family: watch NETFLIX, go shopping, sometimes go to restaurants for supper. That’s how I usually spend my weekends, nothing special.

Is there anything that you are particular about in daily life?

– I like things with simple and good characteristics.
That’s not that easy, actually. Take food for example, I like eating fish a lot, but only the fresh ones. It can be so tasty even if you just cook it in a basic way, fresh is enough. Or such as my table and high stools, they were both made of wood. But not some rare or fancy kind of wood, just walnut and beech. The stools were designed and made by myself, I like them a lot that were out of consideration for my needs.
Same as tea, I regularly get tea leaves from a farmer we have known each other for years. It’s not expensive high-class tea, but I like it very much for its good texture in mouth and aromatic aftertaste. Since I don’t eat, drink, or consume too much, I prefer to keep things simple then stay with that.

What would you become, If you weren’t a designer?

– I suppose I’ll be a chief.
My parents ran a noodle vendor when I was little, so I learned by osmosis how to make boring food taste good since I was young. Besides, cooking is a form of creativity, which is very consistent with my characters.

What design would it be, if it is your last design before retirement?

Well, that’s not gonna happen, cause I don’t think I’ll retire.
I’ve seen some of my friends’ daily life after they retired, farming, fishing, going on vacations, but that’s kind of boring to me. Quote a poem by Tagore:  “ I leave no trace of wings in the air, but I am glad I have had my flight.” I think I will keep flying for long, maybe just slower and spend more time enjoy trees and sky.

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