It was SEEDDESIGN first show up at Light+Building. Having look forward to let products speak for themselves, we bring all those which represent our 26 years of Seedology.

Actually LING offers a profound symbol of “ families “. Back in old times there were lots of metal fences with unique architectural embellishments, which usually became the household symbol of prestigious Taiwanese families. Designer Li Hui Lun cleverly combined the idea and modern language to make it sits between oriental and western style, like no specific explanation can define its beauty.

When it comes to interactive functions, it is something which has been rooted in SEED product souls. The PLANET and HERCULES demonstrate the essence of multi-parts structure design, which allow users to adjust from shade to lampbody, controlling luminance via touch dimmer. The JOJO, oldest design in SEED, with its intelligent up-and-down balance device it offers an interesting, handy lighting experience.

We also featured iconic CHINA ( LED version ), hot items such as DORA and MUMU to welcome everyone relax, indulging in poetic fantasy of SEED lightings.

▶ 2018-19 NEW CATA download here

Design Shanghai has been our yearly fair. In order to create more interaction with visitors and having them see through different perspectives, we used square holes on the wall as meaning of windows. Passing by SEED booth, people would have time to get prepared and more excited about what’s coming in front of them.

There were total in 27 collections on site, including coming-up and new launch products. The MOAI, designed by creative director Chen, Chao-Cheng, was the most welcomed during 4 days. Taking inspiration from the statues of Easter island, the MOAI provides an atmospheric, ambient glow as light moves through the sphere and bounces off the clear glass shade creating an unique egg-shaped reflection. First launched in last May, it soon became popular in Asian market. Two more sizes ( M/XL ) will be available in near months to enrich this intriguing design.

The APOLLO, also by Chen, Chao-Cheng, aims to bring features of sunlight into interior. It uses double reflection to enhance the quality of light. One might control luminance by touch-dimmer behind the lampshade.

Other newcomers like LING, by senior designer Li, Hui-Lun, provides wide selections of pendant and functional wall lamps. Spreading light out of two materials, glass and metal, the LING offers rich ambience from each shade yet still taking care of basic lighting needs. Extensive products like DORA wall, LALU+ LED version as well as LAITO Gentle wall and table lamps infuse the space vibrant energy.

▌SEEDDESIGN Shanghai Branch Office

➢ Bridge8 Creative Park, Phase I ( #8101A, No.10 Middle Jian Guo Road, Shanghai, China )
➢ Mon-Sat, 10:00am–19:00pm
➢ +86-21-6113 2524

We held a 2018 new launch party last Friday and had a great time under fascinating vibe with local interior designers. Too many thanks to say for such beautiful afternoon. Some collections are ready to launch, while others will be completed soon in the coming year. We look forward to your feedback!