After 16 years of rooting in Taichung, the brand store has relocated to an exclusive residential district and reopened in Autumn 2021. There are two floors in the new showroom, totally 230 square meters overhauled by the creative team INDOT Design.
After 16 years of rooting in Taichung, the brand store has relocated to an exclusive residential district and reopened in Autumn 2021. There are two floors in the new showroom, totally 230 square meters overhauled by the creative team INDOT Design.
On one side of the wall, there’s a large floor-to-ceiling window that opens out into the spacious sidewalk bringing the graphic outside in. Where the 1st floor is all painted in white, on the 2nd floor it’s full of black and grey partitions, and a lot of wood elements, so the visitors will be able to get a scenario what the lamps will be looked like in different interior spaces. And the showcase island display is like touring a science museum, so visitors are able to come closer and interact with the exhibits to see the detailed craftsmanship of the products.
“I hope people can come to this store with curiosity and imagination to enjoy the versatile space through interaction.”
– Armin Cheng, Design Director, INDOT.
Interactive structure embeds functionality often featured in Seed’s lighting designs, so does it in the brand store. Whether the floor plan arrangement of materials and colors, the high and low showcases or the sliding-rotating walls welcoming the graphicness, they create numerous possibilities in the space when people interact with them.
The whole-new free and versatile space captures the unique features of SEED’s lighting and takes you to another realm to feel the warm and delicate luminance through interaction.
SEEDDESIGN Taichung (Taiwan) Brand Store
Address No. 101, Fuji St., Xitun Dist., Taichung City 407 , Taiwan (R.O.C.)
Opening Hours 11:00 – 19:00；WED 15:00-19:00（Closed on Sunday）
TEL +886-4-2452 6805
As the natural exterior palette gently shifts to a scheme of earthy colors, it’s a perfect time to integrate warm and neutral tones into interior spaces for a coziness level off the charts.
Introducing the new color launch of the HUAN Pendants : Pearl Cocoa and Oatmeal. Visually calm and restful, the new colors draw a homey feeling in interior spaces with warm neutrals. Along with new color combos, HUAN is also having a new member, meet the table lamp, which brings the beauty of enframed scenery in an easily accessible delight.
Enframed scenery on a table
HUAN has brilliantly combined the Western geometric composition and the Eastern spatial aesthetics by the technique of framing, and now it is available in table lamps. Comes with a sandblasted glass diffuser, the lamp eliminates glare effectively and softens the lights, reserving a moderate amount of light for eye comfort.
Cluster pendants are usually used as delicate adornments to enhance spacial ambience. Aside from different lampshade materials that give off distinctive glow, the variation of canopy and suspension method also contribute to the overall style of a pendant.
PAOPAO SERIES
Comes in several shapes of canopy, PAOPAO offers its user to choose between linear (PZ10) and circular (PC12) canopy. A linear canopy provides clean and neat appearance, and rich expression can be brought to the room by modifying its suspension method to zigzag, rectilinear or asymmetrical arrangement. Circular canopy presents a luxurious and splendorous impact which can easily spice up any space. With an option to enlarge it with a ring, countless compositions are waiting to be demonstrated in a glamorous style.
▲ A vibrant rhythm is brought to the room with an elegant suspension layout of PAOPAO.
▲ By adding a ring into its configuration, PAOPAO’s jewel-like luster gets emphasized in a dramatic way.
FUJI SERIES
If you wish for a more flexible cable configuration, FUJI is the one you shouldn’t miss out on. Its cables are exquisitely guided with little hangers mounted on the ceiling, allowing it to cross among various spaces for any interior needs. Users are invited to splash their imagination with this brilliant design, either install the light around the canopy or extend the mini pendants to several corners in a cluster form.
DORA SERIES
Compared to PAOPAO and FUJI, DORA’s light ball can be easily adjusted to varify its lighting angle, leaving a glittering and charming impact when it’s lit. Arrange its light ball in an aesthetic style, or add on a ring to enlarge the size, you will soon be surprised by how it turns the room into a lovely place.
▲ Flowing in smooth spiral-line, DORA brings a sense of fluidity into a symphony of light.
▲ Photo Credit: UZ Design
Everything starts with a dream.
And it’s never too late to start dreaming.
PAOPAO means bubbles in Mandarin, the designer intends to induce people’s bright childhood like kids’ big dreams flying high, trying to seize those beautiful moments when looking upon the blue sky.
Smooth organic shape
Seamlessly combining metal cap and spherical glass to perform its jewel-like luster and organic teardrop shape, the PAOPAO presents a lively rhythm of different materials butting up against each other to create this beautiful texture with dynamic aesthetic.
Dual visual effect
Treated by vacuum plating, the translucent color is layered on the surface of the glass top, which sets off the finesse of the glass shade and gives that fantastic glow inside in a specific way: Turn the lights off, the glowing luster reflects each other with a dazzling beauty; Turn the lights on, the smoky texture reveals the brightness in a mysterious hazy form.
Considerate light quality
In our designs the delicate light quality is the first factor that we take into account for better user experience. Embedded with CRI 95 LED, the surface treatment of glass has also had an instrumental effect, not just on aesthetic consideration with its jewel-like luster, but also how the lights are programmed in ensuring the sufficient brightness yet avoiding glare by narrowing down the beam angle to 58 degrees.
Variety of forms in harmony
Multiple possibilities of configuration, Paopao allows you to play with light whether sophisticated adornment or luxurious impact.
P1｜The resulting translucent shade emits a raindrop-like, ambient light, ideally installed either in single, or groups of two or three.
PL5｜Functional and distinguishably tasteful, linear suspension is a must have to harmonize the ambiance of your space.
PZ10｜Zigzag configuration presents the rectangular suspension a layering abundance with luxury touch, a symphony of light.
P12/ PC12｜Spiral-like (with a ring to enlarge the size) or irregular arrangement, the cluster pendant demonstrates countless compositions in a glamorous way.
PAOPAO P1
Light Source LED 1 x 5W 2700K CRI 95 200lm
Size L 10 cm x W 10 cm x H 19 cm
PAOPAO PL5
Light Source LED 5 x 5W 2700K CRI 95 1010lm
Size L 110 cm x W 10 cm x H 19 cm
PAOPAO PZ10
Light Source LED 10 x 5W 2700K CRI 95 2000lm
Size L 96.4 cm x W 29cm x H 19 cm
PAOPAO P12/PC12
Light Source LED 12 x 5W 2700K CRI 95 2250lm
Size L 52 cm x W 52 cm x H 19 cm
Ring form L 100 cm x W 100 cm x H 19 cm
Designer Li, Hui Lun
Lamp designers are like poets who wander and seize every fleeting inspiration in daily life, transforming the ideas into sketches with the Midas touch, and refine to a sophisticated and timeless work to light up the darkness.
Li, Hui-Lun is a senior designer in Seed, all these years she has turned from a childlike perspective in early career toward social and environmental concerns. The keen observation has generated her designs in various styles and interpreted new light effects. Among her well received works OLO, LING, HOODIE, SIRCLE series and more, the OLO Φ table lamp has just been honored by the 2021 Red Dot award.
On a chilly morning we were guided by White, to filter through the garden and the alleys she used to walk around, talking about her perspective on design and life.
“Lighting for me seems like some sort of companionship.”
What do you think “lamp” is to you?
–Lighting for me seems like some sort of companionship.
Rather than design electronic devices which may become obsolete as the trend goes, eventually I devote myself in the lighting industry to develop and refine fixtures. I’m always delighted to see how people treasure their daily essentials, lighting is one of them that particularly tends to stay in each family and solidify the relationship between people. So I guess companionship is the core value I’d like to bring into my works.
What do you enjoy most about the designing process?
–My favorite part is the final phase of the job, while simulating my work in various styles of interior to see the products in a different light. I’d know that’s it when it can fit in so many different scenarios and yet looks all good, then my intuition would tell me that things won’t go wrong. Because you can’t literally feel the luminance while 3D rendering, but when the work is put to virtual scenes, it comes so vivid with the light on! So in my proposal I can’t help providing so many scenarios more than requested while team sharing.
The biggest challenges during your career?
–I was quite lost for some time in around the fifth year getting into the lighting industry. At the time, I was so focused on the “lamp” itself that felt strapped by other iconic designs that influenced me a lot. Then I learned to see the objects from a broader perspective, paying attention to the space and interaction with users. This change has calmed me down and led me to break through the stereotypes. Now when I see a design similar to mine, I’d be like “Oh, we are thinking of the same thing!”.
Is there any changing or evolving since your first lamp product made a debut?
–At first, I would get stuck whenever my idea was shot down, but now I can live with it.
Being a designer I have to handle rejection on a daily basis, and as much as I can understand that it’s not the desired outcome being struggled that could negatively affect my performance. Sometimes I was in the grip of an obsession like “it has to be 5mm thick for perfection!”. It’s not easy but now I’ve learned to keep an open mind listening to the comments and trying to balance between insistence and compromise, taking into account both engineer and aesthetic considerations.
I’d like to say to the junior designers who have been depressed by allowing a rejection to knock confidence: “hey stop being upset, just move on, keep on drawing for the next successful proposal.”
What’s your favorite product among your works?
–I think it would be LING as it is well received in the market. At one point I found it was specified by one of my favorite interior designers and that totally blew my mind like “OMG! Is this really my design?” I always see myself as an ordinary person who is luckily doing what I love, turning my ideas into drawings. I’m flattered and exhilarated to be recognized, not to mention by someone I admire. It must be one of my most surreal experiences.
Eagerly soak up something new.
How to stay inspired?
–Eagerly soak up something new.
I spend a lot of time submerging myself in various design magazines and websites such as Pinterest and Instagram for creative ideas, taking different elements and sorting them correspondingly to the space they fit and the texture they contribute. I think it’s also important to “really” experience life. In my spare time I like to filter through the city’s streets, or go for a staycation to spark new inspirations.
If you were going to design a lamp for your child, what would it be?
–I created HOODIE based on the concept of my son and it just came in handy.
When I returned from my maternity leave, I was assigned to design a petite table lamp, then I thought “okay, that’s exactly what I need while accompanying my little boy!”, and here it is. Since the task is specified for nursing, I gave the lamp a hood to be able to change the light direction. I used to dim the light and turn it toward me for bedtime stories, afterwards I would be able to read or have a little MeTime without disturbing him while sleeping. I found it is also therapeutic when kids wake up in the middle of the night, a dim light would comfort them, make them feel secure.
Now my son is getting older and he loves doodling too. Sometimes he would even cheer me on the way to work: “Keep drawing mom, have a good day at work.”
Can you share with us one of your most cherished items?
–I’ve got plenty, no way to share just one.
Turns out I am a bit fetish. As long as I am emotionally attached to something, I can’t resist putting it in my pocket and taking it home ever since I was little. Things like candy wrappers from my crush, a fallen leaf collected by my son on our first trip to the park, pebbles from our family trip, even my little brother’s baby tooth. It’s the fond memory associated with these things that present the most value. Looking through them and walking down memory lane always gives me joy. The downside is that things pile up and I have to give them up at some point, reluctantly.
What do you do in your spare time?
–I like to take a walk in my spare time, and enjoy aromatherapy with my favorite scented candles.
I like walking, making myself a hand brewed coffee everyday. Lately I’ve started to like baking, I’ve shared a lot of cookies and cake to my family and friends. My favorite hobby is lighting scented candles. I love the moment of flash while it’s lit up, watching it slowly burn with it’s open flame and enjoy the aroma filling the room to comfort and refresh my mind.
What would you become, If you weren’t a designer?
–I think I will be a baker or a teacher.
Since I’m always interested in baking. It should be my dream job after I retire. But recently I realized that baking is really exhausting, so I think It’s not suitable as a retirement career. I should do it right now while I’m still young. Or I can be a teacher. At some points, I had a chance to teach computer graphics in elementary school. It was fun and meaningful to help kids. But I was not professional enough to take care of my throat. After finishing the all-day classes, I found myself with a sore throat. So I think each job has its challenges.
What would you do if the world ends tomorrow?
–I think I would live like usual.
Stay at home with my family, watching TV, eating and going to bed.
Even if the end will never come, there are still so many accidents that happen throughout the world every day. I think the most important thing is to cherish your loved ones, seize the moment and don’t leave your life in regret. I used to be kind of shy, but now I feel it’s necessary to express the positive emotion to the ones we care about. As much as I often show my gratitude and compliment, I’m actually creating the cycle of goodness in return to myself.
Joining in the grand event with thousands of brands and visitors, we are honored to be a part of 2021 Design Shanghai elaborating our design concept of new arrivals.
Gallery-like booth design revealed surprises throughout
Inspired by bubbles with a blown appearance which evokes feelings of having a second childhood, a cluster of PAOPAO reflected from the mirrors in contrast with the black wall, creating a visual illusion as endless extension in the darkness, like dreams flying high with jewelries’ gorgeous luster and organic shape. The high-quality light reflected through the layered translucent color on the glass top, which sets off the finesse of the glass shade and gives that fantastic glow inside in a specific way.
Embedded with LED CRI 98, R9>90, SQUARE highlighted the first-rate light capability restoring the plump red of the fresh apple underneath. Visitors were waving hands like saying hello to the fitting, actually they were trying its sensor functions of ‘color temperature tune’ and ‘ brightness dimmer’, SQUARE had come into focus interacting cleverly with users.
It has always been a challenge giving the fixtures flexibility, taking into account the possibility of wire twists while adjusting. Inspired by the childhood memory of railroad tracks, the designer took advantage of genuine brass to develop a wireless track as the lamp body that allows each luminaire to be movable.
Dawn’s pronunciation is the same as “egg” in Mandarin just like its organic, round and smooth shape. It is also a metaphor of the sunrise to elaborate the flexible beam angle and light direction adjustment, feeling like morning sun changes in seconds. The sign of numbers ‘42’ and ‘72’ embossed on the wall was saying this remarkable feature. Aiming to build the direct relationship between the object and people, the DAWN series combines superior lighting performance with pure practicality to deliver multi-functional results.
OLO Φ Table Lamp – Red Dot Winner 2021
‘I can’t find the light source, where is it?’ This was a common question when people saw the OLO at first sight. Following SEED’s introduction and display, people got to know how the adjustable hollow shade and the superior light cooperate and work, and find its intriguing way of delivering light that adapts to a variety of usage scenarios while thoughtfully bringing artistic aesthetics to life.
Awarded by Red Dot Design 2021, we are glad to have the comment “OLO Ø realises a coherent design following ergonomic aspects. Thus, this table lamp invites for frequent use.”
Let’s look forward to a more exciting meeting next year!
Thanks to everyone who participated in the 2021 Design Shanghai, which gave us a great opportunity to share ideas with each other and present our newest collections. Hope you enjoyed your visit this time, we will see you again next year!
Industrial designers are like a group of explorers who desperately try to dig and capture every fleeting inspiration, taking in as much of its nourishment as they can, then transforming into functional forms taking in account aesthetic to implement in daily life. The design director in Seed, Meiric, who plays a huge role in how the group reacts and moves forward, considering the balance between the brand value, design, and people from a broader perspective .
Founder & Design Director: Chen, Chao-Cheng (Meiric)
Born in a small village, Meiric loves to doodle and fantasize since he was a child. In his young age when there was an era full of restrictions in 1970, he often dreamed of being a bird soaring freely in the sky. Such a wacky boy turned out attaining his degree in engineering mechanics that shaped his meticulous mental model, and founded SEEDDESIGN In 1991 releasing all creative ideas into the works of lighting. Among his honors are 2019 German Design, and years of Golden Pin Design Award.
On a chilly morning we were invited to Meiric’s house having some tea (one of his favorites), talking about his philosophy on life, and his perspective on design.
What do you think “lamp” is to you?
– Making lamps for me is the intersection of hobby and career.
I’ve always been keen on doodling and drawing since I was very young. As a result I was good at cartography from high school all the way to college. Making lamps for me is the intersection of hobby and career, I can do what I like and do it right for living, that makes me feel blessed and energetic every single day.
When did you realize you love designing?
– I don’t know, it is all in there, somewhere all up in the DNA. If there’s something wrong, I can’t help changing it by drawing. When I was a teenager, I sometimes got bored with those cityscapes I’ve ever seen from books that looked crowded and unorganized. At some points, I used to simulate urban planning like electricity systems, drainage systems and traffic routes to overhaul, even though I was doing that for fun. The fever of adventure raised within me, I just want to do something different and break traditional rules.
When did you decide on a career of being an industrial designer?
– I wasn’t sure till very late.
When I founded SEEDDESIGN, the first work have had a big success, but afterwards the others were not. So one of my clients from Scandinavia named Hans, he suggested me: ‘Hey why don’t you make glass lamps, that looks costy than plastic ones.’ I knew nothing about glass at that time, so I commuted across the towns twice or four times a week, driving down to a hot shop located in Zhunan in order to get the skills of glassmaking. Time after time, gradually I was able to dedicate my solid knowledge of the other materials toward improving the process and equipments of glassmaking. The interdisciplinary learning had brought me a huge benefit not only on my works having superior quality, but also on giving me oppotunities designing some more well-receiving glass fixtures for more ODM customers. Ever since on, I realized maybe I can more or less pay bills by design as a profession.
Are you a romantic or rational person?
– Absolutely romantic as you can see, how many people would buy the work “VULTURE“?
It’s too unique to be appreciated. I knew that, but I still liked it to be able to rotate and play around, so I enabled it. VULTURE to me is a kind of irrational behavior. But I can’t always be like this. I have to consider engineering feasibility, cost, and market demand…various factors that require numbers and logical thinking to evaluate whether or not to launch a product.
Among all of your designs, which one have you devoted to it the most?
– The UFO, it was my very first work, for which it made me feel perturbed like treading on thin ice. Initially, I was not sure whether this is going to be a hot product or not, so I decided on sand casting that’s 10 times cheaper rather than mold casting. It resulted in a problem that the castings weren’t precise enough to assemble. So I went to my friend’s workshop to mill and assemble by myself overnight. The next morning till I took off my glasses, I just noted that only my eyes were clean in white. Nonetheless, thank God the UFO was having a big success otherwise there won’t be SEEDDESIGN anymore.
“Just do what you really want to do.”
What’s the style of SEED works?
– I think style is not the factor I’d take into account.
Design jobs are inspired by every little thing. We perceive inconveniences in daily life, try to innovate and provide solutions to meet the needs by generating ideas along with personal perspectives, that’s my understanding of design. I believe there is something more inside, for instance, the heritage of spirit and core value to attain a marvelous design. Take luxury vehicles for example, they might want to convey a message of self consciousness or a particular kind of streamlined shape coming through to merge the brand’s unique qualities. But that can’t be confined to any of styles, I doubt the founders have ever thought about that at the beginning.
As an Asian, what do you see as the design differences between east and west?
– There are various of interactive-structure as you can see in SEED products, that’s the difference. But I think that’s just because of me, with my mechanics background, which has nothing to do with where I’m from. I don’t think about the concept of being Eastern and Western design. Regional concept to me is the beginning of self-limitation, my design thinking is boundaryless. In the past, those European vehicle groups used to design cars with identifiable culture styles, eventually they all turned to global type products in the end to target the globalized market. It’s all about design itself that should be a human-centered approach to innovate.
Can you share an object you treasure the most with us?
– An object that I treasure the most? Actually, I don’t really treasure stuff. Instead, I care more about people.
I like something new and decent, I don’t obsess with old objects, cause goods are made to be used. However, I cherish the people around me. That’s why I still live with my mom, and most of my friends are old friends that I have known for decades.
Two things that matters in my life: “Simplicity” and “Good characteristic”
How do you spend your weekends?
– It’s quite simple in fact, I spend most of my time at home.
On Saturday, after my chores are done in the morning, I take a walk in my front yard enjoying the twittering of birds and the fragrance of all the flowers surrounded, Camellias, Roses, and Osmanthus, by which my wife planted.
After that I normally spend quite some time leaning by the south window in the corner, where sunlight streams through perfectly for my reading. I like to read. I read all kinds of books, particularly in history. It’s interesting to know that human behavior is very predictable with the lessons from the past.
On Sunday, I go for a ride with some other motorcyclists friends, and come home before lunch spending the rest of time with my family: watch NETFLIX, go shopping, sometimes go to restaurants for supper. That’s how I usually spend my weekends, nothing special.
Is there anything that you are particular about in daily life?
– I like things with simple and good characteristics.
That’s not that easy, actually. Take food for example, I like eating fish a lot, but only the fresh ones. It can be so tasty even if you just cook it in a basic way, fresh is enough. Or such as my table and high stools, they were both made of wood. But not some rare or fancy kind of wood, just walnut and beech. The stools were designed and made by myself, I like them a lot that were out of consideration for my needs.
Same as tea, I regularly get tea leaves from a farmer we have known each other for years. It’s not expensive high-class tea, but I like it very much for its good texture in mouth and aromatic aftertaste. Since I don’t eat, drink, or consume too much, I prefer to keep things simple then stay with that.
What would you become, If you weren’t a designer?
– I suppose I’ll be a chief.
My parents ran a noodle vendor when I was little, so I learned by osmosis how to make boring food taste good since I was young. Besides, cooking is a form of creativity, which is very consistent with my characters.
What design would it be, if it is your last design before retirement?
– Well, that’s not gonna happen, cause I don’t think I’ll retire.
I’ve seen some of my friends’ daily life after they retired, farming, fishing, going on vacations, but that’s kind of boring to me. Quote a poem by Tagore: “ I leave no trace of wings in the air, but I am glad I have had my flight.” I think I will keep flying for long, maybe just slower and spend more time enjoy trees and sky.
Lamp designers are like poets who wander and seize every fleeting inspiration in daily life, transforming the ideas into sketches with the Midas touch, and refine to a sophisticated and timeless work to light up the darkness.
Creating a lamp involves not only a design concept that brims with creativity, but also a group of precise craftsmen who can turn imagination into reality – the SEEDDESIGN Research and Development team.
In recent years, more and more people intend to stay away from the crowds and stress of the city. They’d prefer suburban life, enjoying the time at home surrounded by clear blue sky, fleecy white clouds, and even the healing greenery of the mountains and woods, it feels like this little sanctuary where you just want to relax.
Now, let’s take a look back at some designers’ divine works!
｜MIST — Greenery days｜
▲ Photo Credit：U.Z design
Take a breath. We see large floor-to-ceiling windows offering spectacular views of the greenery. The copper cap at the top and the sandblasted glass at the bottom of the MIST are conveying a sense of mountainous and misty view, which adds a refreshing touch to the picture and naturally brings the outside in.
▲ Photo Credit：U.Z design
｜LALU+ — Coastal holiday cottage｜
▲ Photo Credit：YU Design LAB
One can’t help but fall in love with this beach house with its laid-back ambiance and wild scenery. A touch of blue from the sky and the sea comes through the transparent windows and echoes in the charming LALU+ pendant, its shimmering copper color is beautiful against the white tones and fills the house with a gentle and relaxing atmosphere.
▲ Photo Credit：U.Z design
｜MOAI — Colorful and relaxing world｜
▲ Photo Credit：U.Z design
This space is gently washed by the sunlight, and you can enjoy a relaxing time in a bright and fresh relaxation nook. Colorful and neutral tones reflect the clear glass of MOAI and its coppery sheen. It feels like the large opening at the bottom exhales delicate light from the large nose while bringing coolness to the room.
▲ Photo Credit：U.Z design
Start a cheerful and wonderful day along with all the sounds of nature, maybe the waves lapping at the shore or the chirping of cicadas and birds. Take a sip of the cool lemonade soda, casually leaf through the magazine, find the most comfortable way on your own to enjoy the summertime with beautiful light and shadow.
“When I was a kid, me and my younger siblings used to visit my grandma in the next town by riding a sugar railways freight train. Unlike the modern trains, it ran not so fast that we could sneakily hop on where the train switched out the crew. I’d grasp the railing with one hand and feel the wind blowing across the fingers of another hand. That was the 1970s, my childhood and all those beautiful memories are connecting with that train, the journey, and the sweet treats given by my grandma when we were occasionally reunited”
_ Design director, Chen, Chao-Cheng
Breaking the limits
It has always been a challenge giving the fixtures flexibility, taking into account the possibility of wire twists while adjusting. Inspired by the childhood memory of railroad tracks, the designer took advantage of genuine brass to develop a wireless track as the lamp body that allows each luminaire to be movable. The linear lamp body is made up of two brass tracks with 18 round holes spaced equally. Benefiting from brass’ excellent conductivity replacing the traditional wires, the track carries each spot to move with the holes and set exactly to suit your needs.
Change the position of lamp spots by simply screwing on and off.
*Comes with removable lamp spots as part of the standard configuration. MUST keep all the units on a track to avoid malfunction, maximum add 2 units by options.
Ensuring the proper electrode placement positive (+) and negative (-) while moving the lamp spots.
Unrestrained lighting layout
Thanks to the innovative structure and the application of material physical properties, TRAM has great flexibility to utilize the luminaire.
Rotate the lamp spots to change the light direction handily.
Free to turn the spots to direct or indirect light by needs.
Nourishing distinctive luster over time
The surface of brass would be gradually changed with various environments and users. That’s nature and we love the unique texture over time. You can periodically maintain the luster with Brass Polish or just leave the brass age gracefully, that’s an intimate relationship between people and daily objects.
Caring for brass by regular polishing to keep it gleaming.
(Use a soft cleaning cloth and Brass Polish)
Retro-inspired modern device
Bringing retro style into contemporary is challenging, but also rewarding. Just imagine how satisfied designers feel knowing that they succeeded in mixing earlier pieces of lighting with cutting-edge tech. Equipped with optic control, the light is dimmable with simple touchless gestures. The more freedom of use the lamp has, the more space you leave for the spontaneity of the user.
The TRAM brilliantly delivers a high-quality CRI 95 luminaire, restoring the original color to daily life. The stepped optical lens shrinks the beam angle to 58° avoiding glare offending eyes.
When hand off, the brightness will be locked and memorized.
• Fin-shaped heat sink module
The Aluminum heat sink has had an instrumental effect, not only on how the product performs by its high thermal dissipation ability prolonging the lifetime, but also the fin structure ideally integraled in this industrial design.
Ladies and gentlemen, welcome on board. We hope you enjoy the journey toward the light.
TRAM
TRAM Pendant PE5
Light Source LED 5 x 4W 3000K CRI95 1205lm
Size L 149.6cm x W 7.2cm x H 5cm
TRAM Floor FE3
Light Source LED 3 x 4W 3000K CRI95 723lm
Size L 30cm x W 30cm x H 186.2cm
Designer Chen, Chao-Cheng
The Red Dot Award is an internationally renowned design competition, celebrated for selecting the best designs in various categories each year. We are thrilled to announce that our OLO Φ table lamp has won the esteemed Red Dot Award for Product Design in 2021, standing out among many respected candidates.
The OLO Φ table lamp, designed by Li, Hui-Lun, is inspired by geometric forms, offering a classic yet modern aesthetic. This award-winning lamp features superior glare-free LED lighting with a high color rendering index (CRI>90), ensuring excellent light quality. The light is evenly diffused through an adjustable hollow shade, which can rotate 290 degrees, making it adaptable to various usage scenarios while adding artistic aesthetics to any space.
The unique shape and innovation of the OLO Φ table lamp provide a new perspective and lighting experience. The challenge of integrating a sophisticated mechanical structure into its bulbless lampshade was met with great success. By building a direct relationship between the object and the user, the OLO Φ combines superior lighting performance with pure practicality, delivering multifunctional results.
Our success is a result of the collaborative efforts between our designer and R&D engineers, who always transform the ordinary into the extraordinary. The OLO Φ table lamp is a testament to this teamwork, resulting in a product that is both functional and visually appealing.
All of the award-winning products will be published online on 21 June 2021 at www.red-dot.org.
Light Source LED 6.5W 3000K CRI90 415lm
Size L 19.7 cm x W 13 cm x H 49 cm
Designer Li, Hui-Lun
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