NEWS

Seed in Shanghai 2019: Gaze beyond black and white

First step of SEED tour has always been Design Shanghai in March. This year, we returned with our new series and ideas continued from annual exhibit we held in the end of 2018.

Lighting fixtures play roles of connection between people and space. Contrast of black and white shares comparison of various arrangement. While black represents modernity, white gives off the refreshing vibe and shares totally different feeling.

Elements of square holes indicate windows, create different experience within the glance and peek. Possibilities are always beyond our imagination.

In keeping with the gist of our new series of fixture: have the lights become visual center of spaces, we enhance decorative feature and ask a breakthrough on chandelier. FUJI PF 12 represents this prospective while all the single illuminations are allowed to extend by hooks on ceiling. With an only electrical outlet, lights could be shared easily among different spaces.

▲SOL|Pendant, Floor Lamp

Lighting fixtures should show not only in a necessary, practical way, it could also be a new choice of artsy acquisition. Arrange SOL pendants into a cluster, they happened to look alike planet floating on star tracks. With utility of LED strip, the light source seems to be impeccable with no visual conflict with stylish interior design.

Main series of circular pendant – OLO interacts ideation among modernity and tradition. Round table has been a classic object traced back to Chinese culture, contemporary look of copper and black blend a new view within the dinning space. Slice lightness from top of hollow circles also lights up the blind spot closed to the ceiling.

We share lightness by large fixtures, however, tiny lamps as HOODIE, MUSE, FIREFLY tend to be more personal and take place in private time. Ideation of SEED is concentrated in the series, such as metalize texture or concrete material, have always been iconic features of SEED for years.

Sharing our latest thoughts in exhibits has always been inspiring for us. If you happened to pass by, come and share more with SEEDDESIGN Shanghai!

▌SEEDDESIGN Shanghai

Location| 8101A# Block 8, Bridge 8 Phase I, No.10 Middle Jian Guo Road, Shanghai, China
Number| 021 – 2113 2524
Opening|Mon-Sat 10AM-7PM

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