Thanks to all guests who attended our launch party, and shared a wonderful afternoon with us in autumn 2020.
Thanks to all guests who attended our launch party, and shared a wonderful afternoon with us in autumn 2020.
As the theme of the year, “UNKNOWN” suggests, we are groping in the unknown and trying to deal with various struggles in business, and the same goes for life.
The party began with opening remarks from the Meiric, the design director, who gave us a small talk sharing his experiences, insights and some interesting stories. How we stood firm in an unfriendly environment and how we turned the corner to keep going while facing many obstacles and odds. Just like his quote of “The Little Big Man” poem by Rabindranath Tagore, the courage of taking challenges has been gradually shaping who we are now, and that absolutely echoes the spirit of breaking through the framework of the unknown.
The next session, let’s get down to new designs and focus on the presentation today.
SEED designers and marketing teams were demonstrating the new collections and conveying the original concepts to the guests.
SQUARE
▲HUAN
▲DAWN
The world is unpredictable and changing. Stay faithful and positive amongst all the fear, the truly “Big Man” is how we react in tough times.
There is an ever-changing view through the circle frame,
Slowly and silently it changes.
Each unexpected glimpse is all about the touching, beautiful scenery.
Inspired from a unique, oriental, landscaping architecture_ Moon Gate, HUAN was created by the young designer Rou who was attracted by this poetic idea and applied it to her lighting design.
A dialogue between light and space
Eastern aesthetics focuses on the appreciation of the dark— the shadows, the different shades of light. Using the techniques of framing, HUAN brilliantly combines Western geometric composition and the Eastern aesthetics of blank space, presents a gentle and comfortable moment, weaving the boutique-style for homes.
Sandblasted glass design
Effectively eliminates the glare and softens the lights, reserving a moderate amount of light and eye comfort.
User-friendly installation
Simply unscrew the fixing fitting to pick up the glass plate, replacing the bulb is intuitively simple and effortless.
Four calming colors, more choices
In addition to the classic color scheme of black and white, HUAN S is now available in new color combos of olive green + sand gold, and navy blue + copper. The coastal calm colors balance the favorite nooks with peaceful and refreshing vibes.
Create its own vibe
HUAN is transferrable to a wide range of interior elements. It does not scream for attention to be the centerpiece of the room but quietly fits in so many different styles as you can see.
Light Source E27 2 x 8W LED 2700/3000K
SizeL 39.4 cm x W 36 cm x H 40 cm
Color Combo
Light Source G9 2 x 5W LED 2700K
Size L 22.6 cm x W 20 cm x H 23 cm
Color Combo
Designer Chang, Huan Rou
Inspired by the diameter symbol Φ, OLO got a new family member, meet OLO Φ. Multiple possibilities of movement, OLO Φ gives more freedom to play with the light.
Having a steady frame joined in, that balances the flexible movement of light.
The linear U-band frame holds the 4 of hollow shades, which allows diffusing the light in a gentle, calm, and graceful way.
▲ Light direction adjusting is easy and handy by rotating the shade.
For wall lamp and ceiling lamp, their lampshade is softly embraced by the ring-frame, which leaves the users spontaneity to revolves both round the ring and on its own axis.
▲Break the stereotype of the ceiling lamp, OLO Φ gives direct relationship between the object and you to play.
▲ The hollow light source projects to the wall with an artistic vibe.
▲ User-friendly setup: short touch for on/off; long touch controls brightness.
With the 290-degree rotating shade, OLO Φ D subtly adapts to a variety of usage scenarios while thoughtfully bringing artistic aesthetics to life.
The Saturn-like finely welded U-bend ring embraces the floating and flipping lamps in its arms that served us sufficient warm light as a soft aria.
2022 German iF Design Award
The iF Design Award is one of the world’s most prestigious design awards. Giving a wide range of movement possibilities and allowing people to play with light more freely, the OLO Φ collection have won the recognition of iF Design Award in 2022.
Light Source LED 4 x 6.5W 3000K CRI90 1650lm
Size L 135 cm x W 20 cm x H 5.5 cm
Light Source LED 6.5W 3000K CRI90 415lm
Size L 19.7 cm x W 19.7 cm x H 25.5 cm
Light Source LED 6.5W 3000K CRI90 415lm
Size L 25.5 cm x W 19.7 cm x H 19.7 cm
Light Source LED 6.5W 3000K CRI90 415lm
Size L 19.7 cm x W 13 cm x H 49 cm
Designer： Li, Hui Lun
With soft warm light spreading, the brand new workpiece Vulture came by its flying feathers with faith and goodwill, conveying its love to all through the brightness in the dark.
Discovered the immanence of vulture’s purity and kindness toward the earth, Designer Meiric wishes to show people a different perspective, a bright side of this endangered species, which was considered a tough and aggressive creature in the past.
Handicrafts of mouth-blown glass
The beak-like lampshade is hand-blown by craftsmen into a smooth curve that emits a soft warm light and creates a beautiful view in the house.
Harmony of arch-body
The arch-body looks like the vulture with its wings folded, either calm and peaceful, which echoes with the smooth lampshades.
▲ Both appearance and structure that the designer infused the spirit in his work piece, and it successfully lights up the house and a good mood either.
P4 inherits the classic “crossbar” that turns the light smoothly from linear to cross, gathering our beloved under warm light, with even more delicate and modern arch-body. You are welcome to adjust it whenever you like, easily meet the lighting needs of different scenarios. (L: up to 135cm)
▲Lighter yet graceful look in a smaller size that allows to rise and drop, changing the distance between two lamps to satisfy diverse table sizes.
P2 comes to a special “Umbrella structure”, it allows changing the width of the light easily by pulling up or down, which creates more possibilities of using light more than imagination. (span: 84cm-110cm)
As a bird person, Meiric has adored birds since childhood. Nowadays he collected what he thinks for years and transformed those inspirations into designs. In a kind of cherished mood, he eagers to bring tenderness and warmness to people who expect a trace of light and love.
Light Source E27 4 x 8W LED 2700/3000K
Size L 135cm x W 75cm x H 200cm
Light Source E27 2 x 8W LED 2700/3000K
Size L 84-110cm x W 16cm x H 90-135cm
Designer Chen, Chao-Chen
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