How do you want your lighting fixture to be a showstopper, or something more modest that will be also eye-catching yet induce a calming-type effect? From minimal and modern to fun and eclectic, Seed’s linear suspensions are available in a wide range of styles, ideally blend into your space while you want it to be a very simplified and clean representation.
TRAM
With unrestrained lighting layout, TRAM consists of genuine brass for its electric conductivity, the lamp spots wirelessly connect to the brass track, that can be repositioned and 360°-rotated.
▲ Removable light spots and intuitive dimming by touchless sensors.
SQUARE
▲ Photo credit：INDOT Interior Design
Pure expression yet superior light. The square-shaped lamp body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.
▲ Sensor beside of the shade: four-step color temperature tune – 3000K (default setting) / 3400K / 4000K/ 2700K
▲ Sensor underneath the shade: stepless brightness dimming switch – wave to switch on/off & keep the hand still to dim
DAWN PL4
DAWN PL4 collects 4 lamps into a linear suspension, each lamp is individual for flexible beam angle and light direction adjustment by simply rotating the lens shade. No matter focusing the luminaire on the delicacy; Or spread the light evenly creating a suitable reading zone, DAWN PL4 can be set exactly to suit your needs.
OLO Φ PL4
Having a steady frame joined in, that balances the flexible movement of light. The linear U-band frame holds the four of hollow shades, which reduces light contrast and allows the light to diffuse in a gentle, calm, and graceful way.
Have you ever experienced eyes fatigue and blur after sitting under a pendant lamp for a while? This short symptom of glare is probably caused by improper use of lighting such as wrong hanging height.
Size L 149.6cm x W 7.2cm x H 5.2cm
Light Source LED 5 x 4W 3000K CRI95 1205lm
Designer Chen, Chao-Cheng
Size L 146cm x W 4.6cm x H 5cm
Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Designer Chen, Chao-Cheng
Size L 141.2 cm x W 6.2 cm x H 20.4 cm
Light Source LED 4 x 5W 3000K CRI 95 1143lm
Designer Chen, Chao-Cheng
Size L 135 cm x W 20 cm x H 5.5 cm
Light Source LED 4 x 6.5W 3000K CRI90 1650lm
Designer Li,Hui Lun
After OLO Φ table lamp, we are thrilled to receive another Red Dot Award, one of the largest and most influential design competitions in the world. This year, the winning lamp is SQUARE, designed by Chen, Chao-Cheng, featured with its subtle and absolutely streamlined design as well as brilliant functions. We are flattered that Square is also favored by the German Design Award 2022.
Embedded with high performance CRI 98 LED*, SQUARE contains the quality of light with a thoughtful design. The body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.
*A color rendering index (CRI) is a quantitative measure of the ability of a light source to reveal the colors of various objects, where a higher number represents higher ability, with one-hundred being the highest as nature as the sunlight.
Equipped with four-step color temperature tune and touch-less brightness control, SQUARE brilliantly deliver a pleasant atmosphere no matter for working, dining or relaxing mood in different scenes.
▲Photo credit：Yuan Design
Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Size L 146cm x W 4.6cm x H 5cm
Designer Chen, Chao-Cheng
Following the debut of OLO in 2018 and the subsequent launch of OLO Φ in 2020, the simple geometry and the dual illumination of the hollow shade have refreshed people’ imagination of luminaires. Now, the family is delighted to welcome its newest members: OLO Φ single pendant and OLO table stand lamp.
OLO Φ pendant
An extension of the Φ series ring-frame design, this new pendant is featured by its remarkable flexibility. As though floating in the air, it emits a soft, warm light that builds a comfortable space with ease.
▲ Swivel the lampshade up or down to find the most pleasant light angle.
▲ Shade colors: sand gold, cocoa brown and shiny black.
▲ Use random settings of the height to create a playful vibe.
OLO Desk Lamp and Floor Lamp
Thoughtfully and precisely designed for lighting, these two portable lamps provide ample and comfortable light to meet the user’s daily activities, both in terms of function and mood, are taken care of.
▲ A good reading experience comes from good light performance.
Size L 19.7 cm x W 13 cm x H 200 cm (max.)
Light Source LED 6.5W 3000K CRI>90 415lm
Size L 38.5 cm x W 15 cm x H 42.5 cm
Light Source LED 6.5W 3000K CRI>90 415lm
Size L 49.8 cm x W 23.5 cm x H 123.5 cm
Light Source LED 6.5W 3000K CRI>90 415lm
Designer Li,Hui Lun
DODO, the bird from the fairy tale Alice in Wonderland, appears this time as a big bird, still in the whimsical and iconic big head yet with a huge body with a large span to achieve practical simplicity. Its adjustable shade and long arm allow you to tilt any angle your heart desires in everyday life.
▲ DODO MEGA is eye-catching and demonstrates user-base design with various details.
Unique Compasses Structure
Features a fully adjustable arm with its exclusive compasses structure in chrome, users are able to adjust the height swiftly by loosening the thumb-nut.
▲ Multiple adjustments on height and light angle, the flexible luminaire can be set exactly to suit your needs.
Size L 210cm x W 35cm x H 210 (max.) cm
Light Source E27 1 x 15W LED 3000K
Designer Chen, Chao-Cheng
Inherited by the signature design from the misty raindrop shade, the internal sandblasting treatment gradually blurs the translucent mouth-blown glass that distributes the brightness in a mysterious hazy form.
Excellent light quality
Embedded with high performance LED CRI>95 (R9>80) as natural as sunlight, and the high-efficiency 56-degree angle optical lens, the light sets off the finesse of the translucent glass shade and gives that fantastic glow.
Refined process of the interior sandblasting
Diffusing along with the delicate sandblasting layer as if an ethereal mist with golden lining floating in the air, creating a rich and elegant scene.
Besides aesthetic considerations, from a practicality standpoint, master craftsmen also take into account how the lights were designed in ensuring the lampshade offers practical illumination without the unwanted glare.
Another distinctive feature of MIST LED is its iconic DJ Dimmer base on the portable lamps _ Just softly slide the base by fingertips to adjust step-less brightness and switch on/off.
▲The internal sandblasting treatment gradually blurs the translucent mouth-blown glass that distributes the brightness in a mysterious hazy form.
▲Portable lamps add ambiance and task lighting whether you let them blend in or stand out at your effortlessly chic home.
MIST LED
MIST LED Pendant S
Light Source LED 5W 2700K CRI95 510lm
Size L 16cm x W 16cm x H 22.5cm
MIST LED Pendant L
Light Source LED 9W 2700K CRI95 918lm
Size L 25cm x W 25cm x H 34.8cm
MIST LED Floor Lamp
Light Source LED 9W 2700K CRI95 918lm
Size L 28.5cm x W 28.5cm x H 153-190cm
MIST LED Table Lamp S
Light Source LED 5W 2700K CRI95 510lm
Size L 16cm x W 16cm x H 27.9cm
MIST LED Table Lamp L
Light Source LED 9W 2700K CRI95 918lm
Size L 25cm x W 25cm x H 40cm
Designer Chen, Chao-Cheng
After 16 years of rooting in Taichung, the brand store has relocated to an exclusive residential district and reopened in Autumn 2021. There are two floors in the new showroom, totally 230 square meters overhauled by the creative team INDOT Design.
On one side of the wall, there’s a large floor-to-ceiling window that opens out into the spacious sidewalk bringing the graphic outside in. Where the 1st floor is all painted in white, on the 2nd floor it’s full of black and grey partitions, and a lot of wood elements, so the visitors will be able to get a scenario what the lamps will be looked like in different interior spaces. And the showcase island display is like touring a science museum, so visitors are able to come closer and interact with the exhibits to see the detailed craftsmanship of the products.
“I hope people can come to this store with curiosity and imagination to enjoy the versatile space through interaction.”
– Armin Cheng, Design Director, INDOT.
Interactive structure embeds functionality often featured in Seed’s lighting designs, so does it in the brand store. Whether the floor plan arrangement of materials and colors, the high and low showcases or the sliding-rotating walls welcoming the graphicness, they create numerous possibilities in the space when people interact with them.
The whole-new free and versatile space captures the unique features of SEED’s lighting and takes you to another realm to feel the warm and delicate luminance through interaction.
SEEDDESIGN Taichung (Taiwan) Brand Store
Address No. 101, Fuji St., Xitun Dist., Taichung City 407 , Taiwan (R.O.C.)
Opening Hours 11:00 – 19:00；WED 15:00-19:00（Closed on Sunday）
TEL +886-4-2452 6805
As the natural exterior palette gently shifts to a scheme of earthy colors, it’s a perfect time to integrate warm and neutral tones into interior spaces for a coziness level off the charts.
Introducing the new color launch of the HUAN Pendants : Pearl Cocoa and Oatmeal. Visually calm and restful, the new colors draw a homey feeling in interior spaces with warm neutrals. Along with new color combos, HUAN is also having a new member, meet the table lamp, which brings the beauty of enframed scenery in an easily accessible delight.
Enframed scenery on a table
HUAN has brilliantly combined the Western geometric composition and the Eastern spatial aesthetics by the technique of framing, and now it is available in table lamps. Comes with a sandblasted glass diffuser, the lamp eliminates glare effectively and softens the lights, reserving a moderate amount of light for eye comfort.
Cluster pendants are usually used as delicate adornments to enhance spacial ambience. Aside from different lampshade materials that give off distinctive glow, the variation of canopy and suspension method also contribute to the overall style of a pendant.
PAOPAO SERIES
Comes in several shapes of canopy, PAOPAO offers its user to choose between linear (PZ10) and circular (PC12) canopy. A linear canopy provides clean and neat appearance, and rich expression can be brought to the room by modifying its suspension method to zigzag, rectilinear or asymmetrical arrangement. Circular canopy presents a luxurious and splendorous impact which can easily spice up any space. With an option to enlarge it with a ring, countless compositions are waiting to be demonstrated in a glamorous style.
▲ A vibrant rhythm is brought to the room with an elegant suspension layout of PAOPAO.
▲ By adding a ring into its configuration, PAOPAO’s jewel-like luster gets emphasized in a dramatic way.
FUJI SERIES
If you wish for a more flexible cable configuration, FUJI is the one you shouldn’t miss out on. Its cables are exquisitely guided with little hangers mounted on the ceiling, allowing it to cross among various spaces for any interior needs. Users are invited to splash their imagination with this brilliant design, either install the light around the canopy or extend the mini pendants to several corners in a cluster form.
DORA SERIES
Compared to PAOPAO and FUJI, DORA’s light ball can be easily adjusted to varify its lighting angle, leaving a glittering and charming impact when it’s lit. Arrange its light ball in an aesthetic style, or add on a ring to enlarge the size, you will soon be surprised by how it turns the room into a lovely place.
▲ Flowing in smooth spiral-line, DORA brings a sense of fluidity into a symphony of light.
▲ Photo Credit: UZ Design
Everything starts with a dream.
And it’s never too late to start dreaming.
PAOPAO means bubbles in Mandarin, the designer intends to induce people’s bright childhood like kids’ big dreams flying high, trying to seize those beautiful moments when looking upon the blue sky.
Smooth organic shape
Seamlessly combining metal cap and spherical glass to perform its jewel-like luster and organic teardrop shape, the PAOPAO presents a lively rhythm of different materials butting up against each other to create this beautiful texture with dynamic aesthetic.
Dual visual effect
Treated by vacuum plating, the translucent color is layered on the surface of the glass top, which sets off the finesse of the glass shade and gives that fantastic glow inside in a specific way: Turn the lights off, the glowing luster reflects each other with a dazzling beauty; Turn the lights on, the smoky texture reveals the brightness in a mysterious hazy form.
Considerate light quality
In our designs the delicate light quality is the first factor that we take into account for better user experience. Embedded with CRI 95 LED, the surface treatment of glass has also had an instrumental effect, not just on aesthetic consideration with its jewel-like luster, but also how the lights are programmed in ensuring the sufficient brightness yet avoiding glare by narrowing down the beam angle to 58 degrees.
Variety of forms in harmony
Multiple possibilities of configuration, Paopao allows you to play with light whether sophisticated adornment or luxurious impact.
P1｜The resulting translucent shade emits a raindrop-like, ambient light, ideally installed either in single, or groups of two or three.
PL5｜Functional and distinguishably tasteful, linear suspension is a must have to harmonize the ambiance of your space.
PZ10｜Zigzag configuration presents the rectangular suspension a layering abundance with luxury touch, a symphony of light.
P12/ PC12｜Spiral-like (with a ring to enlarge the size) or irregular arrangement, the cluster pendant demonstrates countless compositions in a glamorous way.
PAOPAO P1
Light Source LED 1 x 5W 2700K CRI 95 200lm
Size L 10 cm x W 10 cm x H 19 cm
PAOPAO PL5
Light Source LED 5 x 5W 2700K CRI 95 1010lm
Size L 110 cm x W 10 cm x H 19 cm
PAOPAO PZ10
Light Source LED 10 x 5W 2700K CRI 95 2000lm
Size L 96.4 cm x W 29cm x H 19 cm
PAOPAO P12/PC12
Light Source LED 12 x 5W 2700K CRI 95 2250lm
Size L 52 cm x W 52 cm x H 19 cm
Ring form L 100 cm x W 100 cm x H 19 cm
Designer Li, Hui Lun
Lamp designers are like poets who wander and seize every fleeting inspiration in daily life, transforming the ideas into sketches with the Midas touch, and refine to a sophisticated and timeless work to light up the darkness.
Li, Hui-Lun is a senior designer in Seed, all these years she has turned from a childlike perspective in early career toward social and environmental concerns. The keen observation has generated her designs in various styles and interpreted new light effects. Among her well received works OLO, LING, HOODIE, SIRCLE series and more, the OLO Φ table lamp has just been honored by the 2021 Red Dot award.
On a chilly morning we were guided by White, to filter through the garden and the alleys she used to walk around, talking about her perspective on design and life.
“Lighting for me seems like some sort of companionship.”
What do you think “lamp” is to you?
–Lighting for me seems like some sort of companionship.
Rather than design electronic devices which may become obsolete as the trend goes, eventually I devote myself in the lighting industry to develop and refine fixtures. I’m always delighted to see how people treasure their daily essentials, lighting is one of them that particularly tends to stay in each family and solidify the relationship between people. So I guess companionship is the core value I’d like to bring into my works.
What do you enjoy most about the designing process?
–My favorite part is the final phase of the job, while simulating my work in various styles of interior to see the products in a different light. I’d know that’s it when it can fit in so many different scenarios and yet looks all good, then my intuition would tell me that things won’t go wrong. Because you can’t literally feel the luminance while 3D rendering, but when the work is put to virtual scenes, it comes so vivid with the light on! So in my proposal I can’t help providing so many scenarios more than requested while team sharing.
The biggest challenges during your career?
–I was quite lost for some time in around the fifth year getting into the lighting industry. At the time, I was so focused on the “lamp” itself that felt strapped by other iconic designs that influenced me a lot. Then I learned to see the objects from a broader perspective, paying attention to the space and interaction with users. This change has calmed me down and led me to break through the stereotypes. Now when I see a design similar to mine, I’d be like “Oh, we are thinking of the same thing!”.
Is there any changing or evolving since your first lamp product made a debut?
–At first, I would get stuck whenever my idea was shot down, but now I can live with it.
Being a designer I have to handle rejection on a daily basis, and as much as I can understand that it’s not the desired outcome being struggled that could negatively affect my performance. Sometimes I was in the grip of an obsession like “it has to be 5mm thick for perfection!”. It’s not easy but now I’ve learned to keep an open mind listening to the comments and trying to balance between insistence and compromise, taking into account both engineer and aesthetic considerations.
I’d like to say to the junior designers who have been depressed by allowing a rejection to knock confidence: “hey stop being upset, just move on, keep on drawing for the next successful proposal.”
What’s your favorite product among your works?
–I think it would be LING as it is well received in the market. At one point I found it was specified by one of my favorite interior designers and that totally blew my mind like “OMG! Is this really my design?” I always see myself as an ordinary person who is luckily doing what I love, turning my ideas into drawings. I’m flattered and exhilarated to be recognized, not to mention by someone I admire. It must be one of my most surreal experiences.
Eagerly soak up something new.
How to stay inspired?
–Eagerly soak up something new.
I spend a lot of time submerging myself in various design magazines and websites such as Pinterest and Instagram for creative ideas, taking different elements and sorting them correspondingly to the space they fit and the texture they contribute. I think it’s also important to “really” experience life. In my spare time I like to filter through the city’s streets, or go for a staycation to spark new inspirations.
If you were going to design a lamp for your child, what would it be?
–I created HOODIE based on the concept of my son and it just came in handy.
When I returned from my maternity leave, I was assigned to design a petite table lamp, then I thought “okay, that’s exactly what I need while accompanying my little boy!”, and here it is. Since the task is specified for nursing, I gave the lamp a hood to be able to change the light direction. I used to dim the light and turn it toward me for bedtime stories, afterwards I would be able to read or have a little MeTime without disturbing him while sleeping. I found it is also therapeutic when kids wake up in the middle of the night, a dim light would comfort them, make them feel secure.
Now my son is getting older and he loves doodling too. Sometimes he would even cheer me on the way to work: “Keep drawing mom, have a good day at work.”
Can you share with us one of your most cherished items?
–I’ve got plenty, no way to share just one.
Turns out I am a bit fetish. As long as I am emotionally attached to something, I can’t resist putting it in my pocket and taking it home ever since I was little. Things like candy wrappers from my crush, a fallen leaf collected by my son on our first trip to the park, pebbles from our family trip, even my little brother’s baby tooth. It’s the fond memory associated with these things that present the most value. Looking through them and walking down memory lane always gives me joy. The downside is that things pile up and I have to give them up at some point, reluctantly.
What do you do in your spare time?
–I like to take a walk in my spare time, and enjoy aromatherapy with my favorite scented candles.
I like walking, making myself a hand brewed coffee everyday. Lately I’ve started to like baking, I’ve shared a lot of cookies and cake to my family and friends. My favorite hobby is lighting scented candles. I love the moment of flash while it’s lit up, watching it slowly burn with it’s open flame and enjoy the aroma filling the room to comfort and refresh my mind.
What would you become, If you weren’t a designer?
–I think I will be a baker or a teacher.
Since I’m always interested in baking. It should be my dream job after I retire. But recently I realized that baking is really exhausting, so I think It’s not suitable as a retirement career. I should do it right now while I’m still young. Or I can be a teacher. At some points, I had a chance to teach computer graphics in elementary school. It was fun and meaningful to help kids. But I was not professional enough to take care of my throat. After finishing the all-day classes, I found myself with a sore throat. So I think each job has its challenges.
What would you do if the world ends tomorrow?
–I think I would live like usual.
Stay at home with my family, watching TV, eating and going to bed.
Even if the end will never come, there are still so many accidents that happen throughout the world every day. I think the most important thing is to cherish your loved ones, seize the moment and don’t leave your life in regret. I used to be kind of shy, but now I feel it’s necessary to express the positive emotion to the ones we care about. As much as I often show my gratitude and compliment, I’m actually creating the cycle of goodness in return to myself.
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