Industrial designers are like a group of explorers who desperately try to dig and capture every fleeting inspiration, taking in as much of its nourishment as they can, then transforming into functional forms taking in account aesthetic to implement in daily life. The design director in Seed, Meiric, who plays a huge role in how the group reacts and moves forward, considering the balance between the brand value, design, and people from a broader perspective .
Founder & Design Director: Chen, Chao-Cheng (Meiric)
Born in a small village, Meiric loves to doodle and fantasize since he was a child. In his young age when there was an era full of restrictions in 1970, he often dreamed of being a bird soaring freely in the sky. Such a wacky boy turned out attaining his degree in engineering mechanics that shaped his meticulous mental model, and founded SEEDDESIGN In 1991 releasing all creative ideas into the works of lighting. Among his honors are 2019 German Design, and years of Golden Pin Design Award.
On a chilly morning we were invited to Meiric’s house having some tea (one of his favorites), talking about his philosophy on life, and his perspective on design.
What do you think “lamp” is to you?
– Making lamps for me is the intersection of hobby and career.
I’ve always been keen on doodling and drawing since I was very young. As a result I was good at cartography from high school all the way to college. Making lamps for me is the intersection of hobby and career, I can do what I like and do it right for living, that makes me feel blessed and energetic every single day.
When did you realize you love designing?
– I don’t know, it is all in there, somewhere all up in the DNA. If there’s something wrong, I can’t help changing it by drawing. When I was a teenager, I sometimes got bored with those cityscapes I’ve ever seen from books that looked crowded and unorganized. At some points, I used to simulate urban planning like electricity systems, drainage systems and traffic routes to overhaul, even though I was doing that for fun. The fever of adventure raised within me, I just want to do something different and break traditional rules.
When did you decide on a career of being an industrial designer?
– I wasn’t sure till very late.
When I founded SEEDDESIGN, the first work have had a big success, but afterwards the others were not. So one of my clients from Scandinavia named Hans, he suggested me: ‘Hey why don’t you make glass lamps, that looks costy than plastic ones.’ I knew nothing about glass at that time, so I commuted across the towns twice or four times a week, driving down to a hot shop located in Zhunan in order to get the skills of glassmaking. Time after time, gradually I was able to dedicate my solid knowledge of the other materials toward improving the process and equipments of glassmaking. The interdisciplinary learning had brought me a huge benefit not only on my works having superior quality, but also on giving me oppotunities designing some more well-receiving glass fixtures for more ODM customers. Ever since on, I realized maybe I can more or less pay bills by design as a profession.
Are you a romantic or rational person?
– Absolutely romantic as you can see, how many people would buy the work “VULTURE“?
It’s too unique to be appreciated. I knew that, but I still liked it to be able to rotate and play around, so I enabled it. VULTURE to me is a kind of irrational behavior. But I can’t always be like this. I have to consider engineering feasibility, cost, and market demand…various factors that require numbers and logical thinking to evaluate whether or not to launch a product.
Among all of your designs, which one have you devoted to it the most?
– The UFO, it was my very first work, for which it made me feel perturbed like treading on thin ice. Initially, I was not sure whether this is going to be a hot product or not, so I decided on sand casting that’s 10 times cheaper rather than mold casting. It resulted in a problem that the castings weren’t precise enough to assemble. So I went to my friend’s workshop to mill and assemble by myself overnight. The next morning till I took off my glasses, I just noted that only my eyes were clean in white. Nonetheless, thank God the UFO was having a big success otherwise there won’t be SEEDDESIGN anymore.
“Just do what you really want to do.”
What’s the style of SEED works?
– I think style is not the factor I’d take into account.
Design jobs are inspired by every little thing. We perceive inconveniences in daily life, try to innovate and provide solutions to meet the needs by generating ideas along with personal perspectives, that’s my understanding of design. I believe there is something more inside, for instance, the heritage of spirit and core value to attain a marvelous design. Take luxury vehicles for example, they might want to convey a message of self consciousness or a particular kind of streamlined shape coming through to merge the brand’s unique qualities. But that can’t be confined to any of styles, I doubt the founders have ever thought about that at the beginning.
As an Asian, what do you see as the design differences between east and west?
– There are various of interactive-structure as you can see in SEED products, that’s the difference. But I think that’s just because of me, with my mechanics background, which has nothing to do with where I’m from. I don’t think about the concept of being Eastern and Western design. Regional concept to me is the beginning of self-limitation, my design thinking is boundaryless. In the past, those European vehicle groups used to design cars with identifiable culture styles, eventually they all turned to global type products in the end to target the globalized market. It’s all about design itself that should be a human-centered approach to innovate.
Can you share an object you treasure the most with us?
– An object that I treasure the most? Actually, I don’t really treasure stuff. Instead, I care more about people.
I like something new and decent, I don’t obsess with old objects, cause goods are made to be used. However, I cherish the people around me. That’s why I still live with my mom, and most of my friends are old friends that I have known for decades.
Two things that matters in my life: “Simplicity” and “Good characteristic”
How do you spend your weekends?
– It’s quite simple in fact, I spend most of my time at home.
On Saturday, after my chores are done in the morning, I take a walk in my front yard enjoying the twittering of birds and the fragrance of all the flowers surrounded, Camellias, Roses, and Osmanthus, by which my wife planted.
After that I normally spend quite some time leaning by the south window in the corner, where sunlight streams through perfectly for my reading. I like to read. I read all kinds of books, particularly in history. It’s interesting to know that human behavior is very predictable with the lessons from the past.
On Sunday, I go for a ride with some other motorcyclists friends, and come home before lunch spending the rest of time with my family: watch NETFLIX, go shopping, sometimes go to restaurants for supper. That’s how I usually spend my weekends, nothing special.
Is there anything that you are particular about in daily life?
– I like things with simple and good characteristics.
That’s not that easy, actually. Take food for example, I like eating fish a lot, but only the fresh ones. It can be so tasty even if you just cook it in a basic way, fresh is enough. Or such as my table and high stools, they were both made of wood. But not some rare or fancy kind of wood, just walnut and beech. The stools were designed and made by myself, I like them a lot that were out of consideration for my needs.
Same as tea, I regularly get tea leaves from a farmer we have known each other for years. It’s not expensive high-class tea, but I like it very much for its good texture in mouth and aromatic aftertaste. Since I don’t eat, drink, or consume too much, I prefer to keep things simple then stay with that.
What would you become, If you weren’t a designer?
– I suppose I’ll be a chief.
My parents ran a noodle vendor when I was little, so I learned by osmosis how to make boring food taste good since I was young. Besides, cooking is a form of creativity, which is very consistent with my characters.
What design would it be, if it is your last design before retirement?
– Well, that’s not gonna happen, cause I don’t think I’ll retire.
I’ve seen some of my friends’ daily life after they retired, farming, fishing, going on vacations, but that’s kind of boring to me. Quote a poem by Tagore: “ I leave no trace of wings in the air, but I am glad I have had my flight.” I think I will keep flying for long, maybe just slower and spend more time enjoy trees and sky.
Lamp designers are like poets who wander and seize every fleeting inspiration in daily life, transforming the ideas into sketches with the Midas touch, and refine to a sophisticated and timeless work to light up the darkness.
Creating a lamp involves not only a design concept that brims with creativity, but also a group of precise craftsmen who can turn imagination into reality – the SEEDDESIGN Research and Development team.
In recent years, more and more people intend to stay away from the crowds and stress of the city. They’d prefer suburban life, enjoying the time at home surrounded by clear blue sky, fleecy white clouds, and even the healing greenery of the mountains and woods, it feels like this little sanctuary where you just want to relax.
Now, let’s take a look back at some designers’ divine works!
｜MIST — Greenery days｜
▲ Photo Credit：U.Z design
Take a breath. We see large floor-to-ceiling windows offering spectacular views of the greenery. The copper cap at the top and the sandblasted glass at the bottom of the MIST are conveying a sense of mountainous and misty view, which adds a refreshing touch to the picture and naturally brings the outside in.
▲ Photo Credit：U.Z design
｜LALU+ — Coastal holiday cottage｜
▲ Photo Credit：YU Design LAB
One can’t help but fall in love with this beach house with its laid-back ambiance and wild scenery. A touch of blue from the sky and the sea comes through the transparent windows and echoes in the charming LALU+ pendant, its shimmering copper color is beautiful against the white tones and fills the house with a gentle and relaxing atmosphere.
▲ Photo Credit：U.Z design
｜MOAI — Colorful and relaxing world｜
▲ Photo Credit：U.Z design
This space is gently washed by the sunlight, and you can enjoy a relaxing time in a bright and fresh relaxation nook. Colorful and neutral tones reflect the clear glass of MOAI and its coppery sheen. It feels like the large opening at the bottom exhales delicate light from the large nose while bringing coolness to the room.
▲ Photo Credit：U.Z design
Start a cheerful and wonderful day along with all the sounds of nature, maybe the waves lapping at the shore or the chirping of cicadas and birds. Take a sip of the cool lemonade soda, casually leaf through the magazine, find the most comfortable way on your own to enjoy the summertime with beautiful light and shadow.
“When I was a kid, me and my younger siblings used to visit my grandma in the next town by riding a sugar railways freight train. Unlike the modern trains, it ran not so fast that we could sneakily hop on where the train switched out the crew. I’d grasp the railing with one hand and feel the wind blowing across the fingers of another hand. That was the 1970s, my childhood and all those beautiful memories are connecting with that train, the journey, and the sweet treats given by my grandma when we were occasionally reunited”
_ Design director, Chen, Chao-Cheng
Breaking the limits
It has always been a challenge giving the fixtures flexibility, taking into account the possibility of wire twists while adjusting. Inspired by the childhood memory of railroad tracks, the designer took advantage of genuine brass to develop a wireless track as the lamp body that allows each luminaire to be movable. The linear lamp body is made up of two brass tracks with 18 round holes spaced equally. Benefiting from brass’ excellent conductivity replacing the traditional wires, the track carries each spot to move with the holes and set exactly to suit your needs.
Change the position of lamp spots by simply screwing on and off.
*Comes with removable lamp spots as part of the standard configuration. MUST keep all the units on a track to avoid malfunction, maximum add 2 units by options.
Ensuring the proper electrode placement positive (+) and negative (-) while moving the lamp spots.
Unrestrained lighting layout
Thanks to the innovative structure and the application of material physical properties, TRAM has great flexibility to utilize the luminaire.
Rotate the lamp spots to change the light direction handily.
Free to turn the spots to direct or indirect light by needs.
Nourishing distinctive luster over time
The surface of brass would be gradually changed with various environments and users. That’s nature and we love the unique texture over time. You can periodically maintain the luster with Brass Polish or just leave the brass age gracefully, that’s an intimate relationship between people and daily objects.
Caring for brass by regular polishing to keep it gleaming.
(Use a soft cleaning cloth and Brass Polish)
Retro-inspired modern device
Bringing retro style into contemporary is challenging, but also rewarding. Just imagine how satisfied designers feel knowing that they succeeded in mixing earlier pieces of lighting with cutting-edge tech. Equipped with optic control, the light is dimmable with simple touchless gestures. The more freedom of use the lamp has, the more space you leave for the spontaneity of the user.
The TRAM brilliantly delivers a high-quality CRI 95 luminaire, restoring the original color to daily life. The stepped optical lens shrinks the beam angle to 58° avoiding glare offending eyes.
When hand off, the brightness will be locked and memorized.
• Fin-shaped heat sink module
The Aluminum heat sink has had an instrumental effect, not only on how the product performs by its high thermal dissipation ability prolonging the lifetime, but also the fin structure ideally integraled in this industrial design.
Ladies and gentlemen, welcome on board. We hope you enjoy the journey toward the light.
TRAM
TRAM Pendant PE5
Light Source LED 5 x 4W 3000K CRI95 1205lm
Size L 149.6cm x W 7.2cm x H 5cm
TRAM Floor FE3
Light Source LED 3 x 4W 3000K CRI95 723lm
Size L 30cm x W 30cm x H 186.2cm
Designer Chen, Chao-Cheng
The Red Dot Award is an internationally renowned design competition, celebrated for selecting the best designs in various categories each year. We are thrilled to announce that our OLO Φ table lamp has won the esteemed Red Dot Award for Product Design in 2021, standing out among many respected candidates.
The OLO Φ table lamp, designed by Li, Hui-Lun, is inspired by geometric forms, offering a classic yet modern aesthetic. This award-winning lamp features superior glare-free LED lighting with a high color rendering index (CRI>90), ensuring excellent light quality. The light is evenly diffused through an adjustable hollow shade, which can rotate 290 degrees, making it adaptable to various usage scenarios while adding artistic aesthetics to any space.
The unique shape and innovation of the OLO Φ table lamp provide a new perspective and lighting experience. The challenge of integrating a sophisticated mechanical structure into its bulbless lampshade was met with great success. By building a direct relationship between the object and the user, the OLO Φ combines superior lighting performance with pure practicality, delivering multifunctional results.
Our success is a result of the collaborative efforts between our designer and R&D engineers, who always transform the ordinary into the extraordinary. The OLO Φ table lamp is a testament to this teamwork, resulting in a product that is both functional and visually appealing.
All of the award-winning products will be published online on 21 June 2021 at www.red-dot.org.
Light Source LED 6.5W 3000K CRI90 415lm
Size L 19.7 cm x W 13 cm x H 49 cm
Designer Li, Hui-Lun
SQUARE, echoes in its name, being straight and forward with its subtle and absolutely streamlined design, yet delicate and sun-like light source.
“ I’d skip the second stroke as long as I can create a design at one.” said SEED’s design director, Chao-Cheng Chen. Collaborating with refined metal craftsmanship, the philosophy of purity and practicality has been implemented toward the SQUARE that implants the effortlessly streamline with elegance and precision.
Obsessive to the quality of light, the lampshade is extended as a pair of wings preventing glare from the bright light.
Touchless sensor switch
Inherited the direct relationship between the light and the person taking into account, the luminaire of the SQUARE can adapt to any mood in a second. Easy waves near a user’s hand are all it takes to change the brightness and even the color temperature. The SQUARE offers a premium user’s experience whenever cooler light for work, natural light for dining, or warm light for relaxing scenarios.
Sensor underneath the shade: stepless brightness dimming switch
Wave to switch on/off、Keep the hand still to dim
Sensor beside of the shade: four-step color temperature tune
3000K (default setting) / 3400K / 4000K/ 2700K
Pure expression, Superior light.
Along with the sunset, lamps continually bring brightness to the houses, and the quality of light is the essence deciding how the objects present to the eyes. While the Color Rendering Index (CRI) 100 shows the objects’ real color under the sunlight, the SQUARE brilliantly delivers a high-quality CRI 98 luminaire, inducing a beautiful texture to daily life.
Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Size L 146cm x W 4.6cm x H 5cm
Designer Chen, Chao-Cheng
Ideas came from self-sedimentation, the designer was keen to have a modest-sized lamp fitted to a favorite corner to accompany us at every joyful moment. The new PENSÉE reinterprets the iconic rotating dimming base and mouth-blown opal glass shade, upgraded with high CRI LED reflects soft light through the glass that fantastically induces a calming-type effect.
Play with light: Iconic DJ dimming base
Our passion is to link mechanical construction with design aesthetics, it’s in our DNA. That makes sense with the exclusive DJ dimmer integrated into its seamless body_ you can’t even note the switch adjusting brightness sliding by fingertips, how cool and fun!
True love waits: Brushing Finish
Different from straight lines or concentric circles, we want the surface treatment in an intriguing way. Centered reflections swirl like a shiny wheel, the new Pensee illustrates how the surface treatment creates this beautiful texture. Every piece is manually polished by repeatedly spin and radiate brush from the center outwards that leaves the eternal spirit of craftsman sealed in each work.
Wrapping up the depth of mind: Mouth-blown Glass
Thanks to many years of experience and hands-on knowledge, our glassblowers have a comprehensive understanding of how materials should be treated to achieve the best results. Every mouth-blown glass is required 1400 degrees in a furnace and shaped by skilled artisans, who bring up the shade diffusing a fascinating light through the transparent color layered opal. As a metaphor of waxing gibbous hidden a wise insight.
The new extension of wall lamp
Following the well-received table lamp, a new extension of the wall lamp is now available. Likewise, it’s equipped with a funky DJ on/off switch. Just a gentle slide tuning on the soothing light, you’ll be immediately transported into a sunny, warm place with a personal touch.
New Colors: Sand Gold/ Matt Black
In addition to the refined hairline satin finish that looks great for everything, the new PENSÉE is now available in new colorways: Sand gold brings a touch of elegance coordinated with the opal shade; Matt black, understated yet contemporary style choice, perfect for every corner.
In 2017 and 18, SEED successively launched two representative large-size floor lamps APOLLO MEGA and SOL MEGA. The eye-catching design and ultra-high light quality have well received by designers and quickly spread out in various interior projects.
Apart from mega-size, at the beginning of 2021, we extend both to another compact version, approaching the demand for petit chic spaces in modern life. Aiming to build the direct relationship between the object and people, APOLLO F and SOL F combines superior lighting performance with pure practicality to deliver multi-functional results.
SOL F
SOL collection is a low-key design with elaborate consideration, its ring-like lampshade is finely affixed to a metallic luster balance bar, demonstrating the definition of understated luxury. The floor lamp is now available in a petite size. The new “Retractable Tube Structure” allows users to adjust the height in need whenever reading at the desk or being stuck on the sofa. Built-in sensor dimmer interacts cleverly with users delivering the right amount of ambient light.
Retractable Tube Structure
Rotational nut to adjust the height
Sensor Dimming Function
Touchless control to a suitable light
APOLLO F
APOLLO floor lamp got its tripod firmly supports the huge shade, along with the touch-dimmer allows you to tune the brightness gradually. The flexible luminaire equipped with 140° vertical and 360° horizontal rotation stem that can be set exactly to suit your needs whenever reading at the desk or being stuck on the sofa.
Touch Dimmer Switch
One finger touch to light up the house
Adjustable stand
Steady tripod supports the rotatable shade
The floor lamps are used to be underestimated and taken for granted, yet it actually plays a pivotal role in spaces.
An extraordinary floor lamp can magically make a room being spirited and full of personal style. An additional benefit is, different from pendants and wall lamps, floor lamps can be easily relocated wherever you stay. Its existence has a comforting effect on people feeling warm and secure by the object you are familiar with, which continuously delivering brightness. After all, a home is where the heart is.
Through metallurgy, forging and shaping technologies, mankind has transformed various kinds of mines into hardwares in life with an alchemist touch. In order to make the objects more exquisite and durable, the essentials of metals have been continuously expired with new processes of technology by artisans across generations.
Metals have become an integral and ubiquitous part of the SEED design aesthetic, from raw casting to surface treatment, what are the processes completing a piece of work? In which steps require great skill from dedicated artisans to perform with? In this article we are going to reveal the precision and accuracy hidden in the details.
“ Everything in its right place ”
In SEED, carbon steel, aluminum and copper are often used on the products proform. While in the design process, engineers who have solid mechanical knowledge get involved together applying the right materials according to the physical properties, to approach the original design concept.
▲ Made with aluminum, a material that is strong, flexible, flat and acatable to enhance the heat transfer efficiency toward high temperature of LED modules, MUMU series are shaped by extrusion with a sculptor’s elegance and precision.
▲ The steady APOLLO was also formed with aluminum. On account of sufficient thickness, it could be more durable while practically adjusting the shade.
“ An uncut gem goes not sparkle ”
Welding & Polishing
“Being detail-oriented in design” is consistently self-demanding of SEED.
It’s really common to see the frames and tubes in SEED collections. The key to performing the seamless connection of joints is the finely welding and carefully engineered preliminary process. Each component has been hand-held and polished by various particles of high-speed grinding wheel back and forth. Gradually the surface becomes more and more smooth with the shiny sparkle flashes around. What we are looking for is to give it that real craftsmanship look, ensuring the neatness for the following surface treatment plating or painting.
▲“See the green flame,” the welder says jokingly, “we call it a ghost light.” It is also crucial to wipe out traces of alien material before going to the coloring phase, which is why SEED invents a unique solution in the fire that will be able to remove the slag while welding process at the same time.
▲HUAN is accomplished with multiple welding and polishing processes, meticulously connecting the joints with the outer ring as a one-piece work.
▲ Symbolising the fortitude of rocks, each shade of Zhe is hand-folded and welded to perform the irregular sharp lines.
“ Fine feathers make fine birds ”
Surface treatment has had an instrumental effect, not just on anti-oxidation prolonging the lifetime, but also on how the products are designed in response to the colors and texture demands.
▲ Something hidden within the superlative simplicity, CHINA table lamp is being phased by the extraordinary skill: applying the matt black painting on the preliminary copper plating, then brushing the edge a little just right to the point reveals the antique copper shines in the dark. We are obsessive to give that purity and elegance.
▲The electrical plating builds up a resistant oxide layer that gives the surfaces their handsome glaze and makes them durable.
▲ Color combos with calmly painted shade and metallic luster ring that generates a matt surface with fewer reflections, HUAN geometrically presents gentle and comfortable vibes.
Grinding away the bevels and burrs to realize its essential feature of the metal and coloring on that, a Seed lamp was borned. We simplified our products to the finest, and discarded all unwanted decoration, weaving every lifestyle for homes.
▲ Photo Credit：U.Z. Design
After a long wait from March to November, Design Shanghai finally came to a successful conclusion at the end of this uncertain year 2020.
2020 has been a tough year, the world has faced many unexpected challenges.
And yet, still, we keep on creating new designs of lights. Together we face the long night side by side, waiting for dawn breaking and the sunshine.
▲ APOLLO_Either a bright morning light or slanting afternoon sunshine, APOLLO stands as an exclusive sun that guards home and captures the daylights for you.
▲OLO Φ_ extended from OLO family, as known as its patented hollow rotary shade, the Saturn-like finely welded U-bend ring embraces the floating and flipping lamps in its arms that served us sufficient warm light as a soft aria.
▲ HUAN_Inspired by a unique, oriental, landscaping architecture_ Moon Gate. HUAN brilliantly combines Western geometric composition and the Eastern aesthetics of blank space, presents a gentle and comfortable moment, weaving the boutique-style for homes.
The unique interactive structure is one of the mouth-watering designs of the SEED luminaires that makes visitors WOW at the show every time.
Thank you everyone for spending time with us in the unpredictable 2020. It is our honor to count and share new series of works with you. The smile and feedback you have been giving are always motivations that make us more determined to move forward.
Stay safe and healthy, we’ll see you again in 2021!
Spirited Light
Most impression about lamps is a quiet and settled home fitting, we believe it can be more than that. The flexible luminaire can be set exactly to suit your needs.
Relationship Between People and Light
In our daily lives, we derive comfort, peace, and warmth from light. In addition to our stance on design aesthetics, the direct relationship between the object and people is the first factor that we take into account.
▲ Photo Credit：U.Z Design
Practical Simplicity
SEED Design Director Meiric, who has solid mechanics background, he believes that giving the fixtures adjustable functionality allows for more exploration of lighting scenarios. In addition to making the use of light more intuitive and convenient, it also encourages the users to touch the texture of daily objects and feel an aesthetic sense of spaces.
Thinking outside the box, we aim to endue luminaires an interactive ability, overcoming the obstacle of development by a series of physical experiments, trying to find a perfect balance between function, craftsmanship, and aesthetics. A symphony of light.
▲ Photo Credit：9’OAK DESIGN
Let’s take a look at what we’ve done for all multiple possibilities of movement and shape.
Patented Structural Engineering Innovation
▲Rotate the DJ base to turn on/off and dim.
CHINA 2004 debuted by its patented structure. The modern concept of “DJ base” is integrated into the minimalist, low-key oriental lines, and the seemingly refined and calm appearance is actually elegantly dimmable
JOJO along the wires going up and down just echoes the playful yo-yo. With the invisible pulley and well-calculated counterweight, the wire length is adjustable by moving it’s opal glass shade veristically, which is impressively smoothly and handily to operate. From 1994 till now, it is still a WOW design when shown in the global fairs.
▲ JOJO allows you to play with light by moving its shades vertically, creating countless compositions
In 2005, the designer was thinking about how to shift the light to multiple positions in order to serve each seat around a table, and then the KAZOKU was born. Rotating the cross bar horizontally to change the arm either linear “-”or cross “+” , the transformer has meeting every user’s need in getting a comfortable light. No matter for work or dining purpose, we are pleased to serve each joyful family gathering to stay emotionally intact.
These three iconic structures have even been well received in global markets for decades, so that they were all upgraded and embedded with new versions to meet recently modern lifestyle.
▲ 2005 Kazoku’s cross-bar debut
▲ 2014 Lalu+ inherits the spirit of light from the cross-bar.
Comprehensive Adjustments
While we are on the subject of flexible adjustment function toward various users scenarios, those SEED classic models will absolutely come to mind: PLANET 、HERCULES and LAITO MEGA . The frequency of human-light interaction can be said to be outstanding among lamps, and the multi-link elements contain in-depth consideration like you had never saw before. SEED products take in account function and usability, that always package with exclusive and patent devices to interact cleverly with user scenario. We offer extraordinary craftsmanship with fine-tuned engineering.
▲ Planet_ solid Copper Gear Construction
▲ Hercules_ 2019 German Design Special Mention
▲ Laito Mega_Fishbone + Circular Rotating Structure
Hidden Extraordinary Craftsmanship in the Fine Details
“Perfection consists in doing ordinary things extraordinarily well.” We offer dedicated craftsmanship with fine-tuned engineering. Every piece is meticulously crafted with ardent passion and stringent ethics.
SOL, launched in 2019 Q3, the cutting-edge design elaborates its details of appearance, function, and innovation, expressing the spirit of SEEDOLOGY we abide by.
The metallic bar in the center is more than just an ornament, it’s a balance device which allows the fixture to be able to change the light angle even after installed. Each installation is unique, the multiple apertures of light are arranged to create an endless galaxy of star shifting atmosphere. Ideally installed in groups of two or three, they rotate to the custom configuration dictated by the size and shape of a space, geometrically emits an ambient light.
Followed by Christmas eve of 2019, the SIRCLE is available in elegant sand gold finishing perfectly combine with warm mouth-blown opal glasses. By flipping the opal shade in and out of the metal frame, the designer succeeds in creating the fantacy of floating milky twilight.
2020 is the year we need love and light more than ever when things are mixed up with the unknown. We groped our way through the fuzzy clouds, as a metaphor, DAWN is the first light for us. By the collaboration between the built-in physical structure “Double Helix” and the optical accessory “Zoom Lens”, the light is able to change the beam angle by zoom in and out. In addition to floodlight and focus, it can also be a wall washer, creating a natural sense of art in the space. As the dark clouds recede and the dawn emerges, DAWN is not only beyond the scope of a lamp, but also enriches the natural mission of a lamp.
▲ The head can be rotated up-and-down for soft light or spotlight.
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