Light offers a subtle, ever-present glow, embracing the brightness of day and the serenity of night, illuminating the indescribable moments of everyday life.
Light offers a subtle, ever-present glow, embracing the brightness of day and the serenity of night, illuminating the indescribable moments of everyday life.
▲ Brand New HALO Unveiled in 2024
▲ Classic CHINA Debuted in 2004
The ‘CHINA’ collection debuted two decades ago in 2004, drawing on Eastern inspiration and minimalism. Today, HALO gently reawakens this classic, with a pleated fabric shade that evokes the warmth of tradition. Its soft glow brings a quiet familiarity to modern spaces, blending nostalgia with contemporary elegance.
The hollow ring design encases a high color-rendering light source, distributing light evenly across the handmade pleated fabric through precise optics, leaving no harsh shadows along the rim while eliminating glare. This design reimagines the warm glow of tungsten lighting, subtly elevating everyday spaces with quiet elegance.
▲ Precisely Handmade Pleated Lampshade
▲ Halo Ring Design
Casting a soft, warm glow, the HALO pendant lamp enhances any setting with its subtle light. Its minimalist design embodies a quiet elegance, capturing the calm essence of wabi-sabi aesthetics.
Beyond the HALO desk lamp’s enchanting glow, the DJ Dimmer offers smooth brightness control. Whether for focus or quiet reflection, it lets you shape the light to create the perfect mood for any occasion.
Immerse yourself in the ambiance as the wall lamp rests gracefully against the wall, casting light both upwards and downwards, creating a captivating interplay of light and shadow.
Lines can sometimes be so poemstic shaping the geometric forms of architecture. Behind the precise calculations is an infinite imagination of aesthetics. KONNECT is like a bridge connecting line to line, integrating conceptual methods in a modern approach.
Breaking with the conventional notion of one-way lighting, KONNECT showcases light in a variety of ways between functional lighting and configurable art decors by arranging LED panels so that spaces can take on different styles with your mood, whether you want them to be lit at different angles going up or down.
▲ Both the five-pointed star and tree branch chandeliers can be effortlessly crafted, offering a swift transformation into striking focal points.
Benefiting from a precise cutting and forming process, trapezoidal cuts can be viewed from every side. The fluidity of each line relies on a refined one-piece molding method to achieve the ultimate screw-free requirement with its flexibility of Polycarbonate.
While the Color Rendering Index (CRI) 100 shows the objects’ real color under the sunlight, the Konnect brilliantly delivers a high-quality CRI 98 luminaire inducing a beautiful texture to daily life.
Introducing the newly enlarged KONNECT P10 – designed to seamlessly adapt to various luxury spaces. The standout feature is its ability to effortlessly captivate attention with every movement, building up dramatic tension. With the innovative Seed-jack joint, the KONNECT P10 boasts a remarkable 80% reduction in package size. Even with an expanded diameter of maximum 108cm, the KONNECT P10 significantly reduces material usage and carbon footprint.
▲ The KONNECT P10 livens up any dining style, from modern settings to oriental round tables!
The new extension of the desk lamp provides versatile illumination through its multiple forms. With its sleek yet flexible design, it adds a striking touch to any space.
▲ Whether creating a focused scenario or a soothing mood, it enhances your desk perfectly.
KONNECT PV4 can provide one-way illumination with sufficient brightness, or indirect light avoiding any discomfort from contrast glare.
▲ Each panel is wireless and easy to reconnect and flip straight up and down with the exclusive Seed-Jack connector.
▲ The light body opens up like a mysterious geometry floating in the air, and the contrasting tension of lines is fully revealed under the staggered arrangement of multiple lamps, bringing a pure and poetic visual enjoyment to the space.
KONNECT PL4 provides just the right amount of brightness for the workplace with a length of 96 cm. You can handily flip the shade and switch to indirect lighting for a relaxing, muted mood.
KONNECT PL6 offers a wider range of illumination by simply adjusting the angle of the lampshade to the brightness and light direction you desire.
▲ KONNECT PL6‘s overlapping lines add more visual interest to the interior.
Taking advantage of the physical properties of Polycarbonate, KONNECT fixes the lamp shade and diffuser with only 8 cards, achieving glue-free, easy removal for future maintenance and recycling.
The excellent LED light quality is also highly efficient and can be lasting for a long time, when a malfunction occurs, the board can be handily replaced avoiding potential reverse logistics.
In addition to using recycled paper pulp for packaging, the lamp can be minimized to a flat shape reducing the size and carbon footprint generated during transportation. All of which sustainability and durability are implemented caring for the environment.
KONNECT Pendant
Size L 47.5cm x W 47.5cm x H 40cm
Light Source LED 4 x 5.5W 3000K CRI98 949lm
Size L 96cm x W 9.2cm x H 3.5cm
Light Source LED 4 x 5.5W 3000K CRI98 1052lm
Size L 144.5cm x W 9.2cm x H 3.5cm
Light Source LED 6 x 5.5W 3000K CRI98 1529lm
Size L 108.2cm x W 108.2cm x H 3.5cm
Light Source LED 10 x 5W 3000K CRI98 5500 lm
Size L 47.5cm x W 20cm x H 45cm
Light Source LED 2 x 6W 3000K CRI98 1320 lm
Designer Chang, Huan Rou
Debuting in 1994 and inspired by the spinning Yo-Yo, the JOJO quickly became a sensation. Now, after its successful launch, we are excited to celebrate its 30th anniversary with the stunning new matt black edition.
Experience the mesmerizing blend of classic and modern aesthetic with the JOJO LED in its latest matt black edition. Its opal mouth-blown glass lampshade creates captivating lighting effects, making it a perfect choice to enhance any space with a touch of sophistication and contemporary charm.
As one of SEED’s most iconic products, the JOJO has endured for 30 years since SEED’s early days. With its innovative structure and timeless design, JOJO has been inspiring and illuminating spaces for three decades. Join us in celebrating this remarkable milestone as we look forward to many more years of JOJO’s brilliance.
*Limited Edition in the U.S. Only
“In an era of rapid product obsolescence, we strive to provide lamps that people will use for a lifetime, with solid, durable, and reliable mechanics.”
—— Meiric Chen, Founder & Design Director
This year, we unveiled the opening of Design Shanghai 2024. These highlights drive playful creations, meet complex design needs, and let the imagination soar.
Mr. DJ, one of our latest designs, stands out with its pure mechanical aesthetics and genuine brass gears showcased through an intriguing clear DJ base. KONNECT presents a range of pendant and desk lamps with flippable lampshades, blending striking design with practicality. The new HALO series features intricate pleated fabric shades and high-CRI 90 light sources, replicating natural sunlight.
▲Elements on the reading wall tell the inspiration and development stories behind Mr. DJ.
▲In the interactive section, visitors can feel the changes in light reflected by mirrors as they rotate the base and experience the fun of being a DJ.
▲In this area, we use decorative fabric backdrops that echo the pleated fabric shades of HALO, allowing people to experience the essence of the lighting atmosphere in this area.
▲KONNECT luminaires with eye-catching and practical reversible shades give more flexible lighting for traditional round dining tables.
▲KONNECT’s new table lamp has the flexibility to offer versatile lighting solutions for workspaces.
▲The OLO XL series features enlarged classic hollow lampshades and comes in various styles.
Along the aisle, visitors engaged with a wide range of classic products, including SQUARE, WÚ, and MIST LED. As they turned to view the unobstructed 4.1-meter-high main section, many gathered around the luminaires with curiosity. It’s wonderful to see how these interactions deepen the bond between people and light.
Thank you very much to everyone who visited our exhibition and supported us. We hope you enjoyed the experience as much as we did, and we look forward to seeing you again soon.
Inherited from SEED’s classic design— the DJ Dimmer,the new Mr. DJ combines minimalist style with an interactiveand engaging user experience,with a transparent and mechanical-inspired design.
The highlight of Mr. DJ lies in its transparent mountain-shaped base, which showcases genuine brass gears through elegant outlines. As the base rotates clockwise, the central and outer arc gears transmit movement to the dimmers, gradually illuminating the space. This intuitive operation creates a captivating and rhythmic flow of light.
Crafted with utmost precision, seasoned craftsmen painstakingly adjust each gear to ensure the seamless transmission of movement. Professional measurement tools are employed to set the optimal positions and meshing depths of the pure brass “half- moon gears.” Moreover, the center of the base incorporates “single-row angular contact ball bearings,” commonly found in precision machinery, guaranteeing both stability and a smooth turning sensation.
Mr. DJ introduces an innovative approach to lighting design by incorporating “single-row angular contact ball bearings” into its structure. This inclusion significantly reduces friction resistance during the base rotation, resulting in a silky-smooth turning experience. Like a DJ effortlessly manipulating a turntable, users can adjust the rhythm of their lighting with ease, all while enjoying a delightful and tactile experience.
▲ Adding the ball bearings, while rotating the base, the balls inside reduce the rotational resistance between the outer ring and the inner ring, thereby creating a smoother operation experience.
▲ Without bearings, users would face more friction when turning the lamp, reducing efficiency and accelerating wear, thus shortening the product’s lifespan.
The use of bearings in the lamp not only enhances the handily smoothness while operation but also ensures its durability. By reducing wear and tear on the parts, the bearings contribute to making the lamp last for a long time. The rigorous rotation tests conducted by the R&D team further validate the longevity of the lamp, guaranteeing the structure can withstand at least 23,000 rotations. In other words, it will still last for 20 years even if you play with it on a daily basis!
Light Source LED 18W CRI 90 2700K 1900lm
Size L 30cm x W 30cm x H 42cm
Designer Chen, Chao Cheng
Beginning in 2019, OLO has brought brand-new perspectives on lighting and has continuously extended its product family ever since. This time, the OLO XL enlarges the classic hollow lampshade, becoming one of the new members to spark imaginations and create combinations of light atmospheres for diverse spaces.
The OLO XL maintains the classic hollow lampshade design while preserving the high quality of color rendering and color temperature in its light source. By enlarging the lampshade from its original 13cm to 20cm, subtle adjustments and modifications in the design proportion have been made, resulting in a harmonious appearance that enhances its overall aesthetic appeal.
The OLO XL embodies a bold new design concept and functional application. It represents a visual breakthrough and boasts adaptability to various environments, ensuring that large-area illumination is more accessible than ever.
This twin lamp is the perfect choice for compact areas or small dining tables thanks to its rotatable structure. It adds a vibrant and playful touch to any space.
Four lampshades appear to hover on the lamp post, creating a light and airy ambience even with enlarged lampshades. With the ability to rotate, the lampshade can be adjusted to achieve the desired angle, fulfilling the lighting requirements.
Single pendant lighting is great for all sorts of settings! It’s versatile for dark corners needing extra light or embellishment, bedside areas for pre-sleep illumination, or to quietly enhance your living space with warm highlights.
Two distinct wall lamp options are available to suit different areas. The sleek, minimalist short wall lamp or the long one inspired by torches – either one will do.
Size L 20 cm x W 20 cm x H 8.5 cm
Light Source LED 14W 3000K CRI 90 938lm
Size L 65 cm x W 20 cm x H 8.5 cm
Light Source LED 2x14W 3000K CRI 90 1960lm
Size L 135.5 cm x W 45 cm x H 8.5 cm
Light Source LED 4x14W 3000K CRI 90 4032lm
Size L 26.5 cm x W 20 cm x H 13.6 cm
Light Source LED 14W 3000K CRI 90 938lm
Size L 28.8 cm x W 20 cm x H 33.5 cm
Light Source LED 14W 3000K CRI 90 938lm
Designer Li, Hui Lun
After winning the German Design Award 2024 (Special Mention), WÚ has once again been recognised with two iconic international awards, the 2024 IF Design Award and the Red Dot Design Award. Designed by Li, Hui Lun, this is another milestone for SEEDDESIGN after the OLO Φ collection, which has been honoured in three major international design competitions.
“ Find your own light ”
During the Covid-19 pandemic, Li, Hui Lun found herself working from home for extended periods. She noticed that switching on her bedroom light would disturb her family members sharing the same space. This observation sparked an idea: to design a ‘personal light’ that would provide illumination without causing disruption. And thus, WÚ was born.
With its double-shaft design, WÚ offers versatile lighting options, allowing users to adjust both horizontal and vertical angles by extending the arm to the desired distance and rotating the shade to cast a 66° beam onto objects without interference. Beyond serving as a downward light, when recessed into its niche and the shade flipped upward, it can also provide indirect wall washing illumination, perfect for creating a relaxing ambiance.
The premium CRI 95 warm white light of WÚ faithfully restores the original colors of objects and ensures a thoughtful eye care experience. Available in three color options, WÚ complements any interior style and tone.
Design international competitions serve the purpose of unearthing outstanding design works, providing opportunities for exceptional designers to showcase their talent on the global stage, and inspiring collaborative efforts to create better design concepts that enhance the quality of life.
Established in 1953, the iF Design Award is the oldest design competition with a highly esteemed reputation often referred to as the “Oscar of Design.” In 2024, with nearly 11,000 entries from 72 countries, winning an iF Award has become a symbol of top-tier design excellence and is recognized as one of the most prestigious design awards worldwide.
With a history of over 60 years, the Red Dot Design Award is one of the largest and most influential design competitions globally, often mentioned alongside the renowned iF Design Award. With a relentless pursuit of design excellence and forward-thinking, it attracts designers from around the world to participate each year.
Unlike other international design competitions, the German Design Award Special Mention requires nomination based on prior recognition from other international design awards or by relevant authorities.
Size L 22 cm x W 5.5 cm x H 8.5 cm
Light Source LED 4.5W 2700K CRI95 289lm
Designer Li, Hui Lun
SEEDDESIGN returned to Light + Building in 2024 after 6 years. Across 9,455 kilometers and 7 time zones, efficient rail transport and planned streetscapes welcome us warmly. The city’s pulse, vibrant as ever, exudes energy and creativity.
Our booth design showcased large black exteriors and white interiors, accentuating our products and drawing visitors in. Short video demos featuring WÚ, SOL, and TRAM were a crowd favorite, captivating audiences with visual and musical effects that demonstrated the interactive structure of the products.
▲ The prototype Mr. DJ is one of the most mouth-watering designs among the displays, showcasing an iconic structure that has since become a signature piece. Stay tuned for the new launch, expected in June 2024.
We extend our gratitude to every partner, distributor, designer, architect, customer, and visitor from around the world for gracing us with their presence, adding brilliance to our participation in this event.
In March of this year, SEED is making a comeback after the gap of COVID-19 to Frankfurt, Germany, participating in the biennial International Lighting and Architecture Exhibition. The event will bring together numerous renowned European lighting brands. We sincerely invite all like-minded friends to join us in this grand gathering, creating unforgettable moments together.
It is a yearning to transform mere products into seamless experiences that captivate and delight. When we detect even the slightest flaw, we crave innovation to elevate the user’s satisfaction and infuse ease into every interaction. It is through this intrepid spirit that we push boundaries and redefine what is possible, channeling our creativity into crafting groundbreaking designs that transcend expectations.
Discover PAOPAO, a stunning lamp with vacuum plating color layered on its glass top. Whether illuminated or turned off, it consistently captivates with a dual visual effect, making it a showstopper at any fair.
KONNECT is one of SEED’s latest innovative designs inspired by modern architecture. With its exclusive fixtures and unique structure, KONNECT breaks through the traditional one-way lighting, allowing for the easy construction of lamp bars suitable for diverse application scenarios.
TRAM is undoubtedly SEED’s most cutting-edge designs, promising an excellent ride. It utilizes the conductive properties of genuine brass to enable wireless lighting on the track, providing a delightful yet practical lighting experience with 360-degree rotation.
Partner with SEEDDESIGN and embark on a global journey! We seek distributors who share our passion for design and functionality to join our international team. Our products, recognized for their excellence, speak volumes. Join us in redefining success through a shared commitment to innovation. Let’s shape a prosperous future together in our international expansion.
We are pleased to offer you a complimentary ticket to the fair. Kindly reach out to us by completing the form below to receive your ticket.
As nature transitions into its autumnal glory, the world around us comes alive with a cornucopia of vibrant sensory experiences. And what better way to bask in this wondrous season than with the cordless lamps from OLOΦ and HOODIE? Whether you’re enjoying a leisurely stroll under the enchanting evening sky, or simply soaking in the beauty of a lazy weekend afternoon, these illuminating wonders allow you to bring a touch of radiance to every moment.
With the ambient light casting a warm and gentle glow upon the world, OLOΦ and HOODIE highlight the elegance and romance unique to autumn. Each scene is reminiscent of a tranquil painting, with the lamps shining like stars that guide us through the changing of the seasons.
This is a time of perfect balance, with nature providing just the right balance of light and darkness. And with these sublime portable lamps by your side, you can bask in the radiance of autumn wherever your heart takes you.
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