HUAN | New Colors and Table Lamp

As the natural exterior palette gently shifts to a scheme of earthy colors, it’s a perfect time to integrate warm and neutral tones into interior spaces for a coziness level off the charts.

Introducing the new color launch of the HUAN Pendants : Pearl Cocoa and Oatmeal. Visually calm and restful, the new colors draw a homey feeling in interior spaces with warm neutrals. Along with new color combos, HUAN is also having a new member, meet the table lamp, which brings the beauty of enframed scenery in an easily accessible delight.

Enframed scenery on a table

HUAN has brilliantly combined the Western geometric composition and the Eastern spatial aesthetics by the technique of framing, and now it is available in table lamps. Comes with a sandblasted glass diffuser, the lamp eliminates glare effectively and softens the lights, reserving a moderate amount of light for eye comfort.

HUAN

HUAN PL
Light Source E27 2 x 8W LED 2700/3000K
Size L 39.4 cm x W 36 cm x H 40 cm

HUAN PS
Light Source
G9 2 x 5W LED 2700K
Size L 22.6 cm x W 20 cm x H 23 cm

HUAN D
Light Source G9 2 x 5W LED 2700K CRI90
Size L 22.6 cm x W 20 cm x H 46 cm

 

Designer   Chang, Huan Rou

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A glowing bubble dream|PAOPAO

Everything starts with a dream. 

And it’s never too late to start dreaming.

PAOPAO means bubbles in Mandarin, the designer intends to induce people’s bright childhood like kids’ big dreams flying high, trying to seize those beautiful moments when looking upon the blue sky. 

Smooth organic shape 

Seamlessly combining metal cap and spherical glass to perform its jewel-like luster and organic teardrop shape, the PAOPAO presents a lively rhythm of different materials butting up against each other to create this beautiful texture with dynamic aesthetic.

Dual visual effect

Treated by vacuum plating, the translucent color is layered on the surface of the glass top, which sets off the finesse of the glass shade and gives that fantastic glow inside in a specific way: Turn the lights off, the glowing luster reflects each other with a dazzling beauty; Turn the lights on, the smoky texture reveals the brightness in a mysterious hazy form.

Considerate light quality

In our designs the delicate light quality is the first factor that we take into account for better user experience. Embedded with CRI 95 LED, the surface treatment of glass has also had an instrumental effect, not just on aesthetic consideration with its jewel-like luster, but also how the lights are programmed in ensuring the sufficient brightness yet avoiding glare by narrowing down the beam angle to 58 degrees.

Variety of forms in harmony

Multiple possibilities of configuration, Paopao allows you to play with light whether sophisticated adornment or luxurious impact.

P1|The resulting translucent shade emits a raindrop-like, ambient light, ideally installed either in single, or groups of two or three.

PL5|Functional and distinguishably tasteful, linear suspension is a must have to harmonize the ambiance of your space. 

PZ10|Zigzag configuration presents the rectangular suspension a layering abundance with luxury touch, a symphony of light.

P12/ PC12|Spiral-like (with a ring to enlarge the size) or irregular arrangement, the cluster pendant demonstrates countless compositions in a glamorous way.

PAOPAO

PAOPAO P1
Light Source   LED 1 x 5W 2700K CRI 95 200lm
Size   L 10 cm x W 10 cm x H 19 cm

PAOPAO PL5
Light Source  LED 5 x 5W 2700K CRI 95 1010lm
Size   L 110 cm x W 10 cm x H 19 cm

PAOPAO PZ10
Light Source  LED 10 x 5W 2700K CRI 95 2000lm
Size   L 96.4 cm x W 29cm x H 19 cm

PAOPAO P12/PC12
Light Source  LED 12 x 5W 2700K CRI 95 2250lm
Size   L 52 cm x W 52 cm x H 19 cm
Ring form L 100 cm x W 100 cm x H 19 cm

Designer  Li, Hui Lun

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TRAM|A new journey toward the light

“When I was a kid, me and my younger siblings used to visit my grandma in the next town by riding a sugar railways freight train. Unlike the modern trains, it ran not so fast that we could sneakily hop on where the train switched out the crew. I’d grasp the railing with one hand and feel the wind blowing across the fingers of another hand. That was the 1970s, my childhood and all those beautiful memories are connecting with that train, the journey, and the sweet treats given by my grandma when we were occasionally reunited”

 

                                                                         _ Design director, Chen, Chao-Cheng 

Breaking the limits

It has always been a challenge giving the fixtures flexibility, taking into account the possibility of wire twists while adjusting. Inspired by the childhood memory of railroad tracks, the designer took advantage of genuine brass to develop a wireless track as the lamp body that allows each luminaire to be movable. The linear lamp body is made up of two brass tracks with 18 round holes spaced equally. Benefiting from brass’ excellent conductivity replacing the traditional wires, the track carries each spot to move with the holes and set exactly to suit your needs.

Change the position of lamp spots by simply screwing on and off.

*Comes with removable lamp spots as part of the standard configuration. MUST keep all the units on a track to avoid malfunction, maximum add 2 units by options.

Ensuring the proper electrode placement positive (+) and negative (-) while moving the lamp spots.

Unrestrained lighting layout

Thanks to the innovative structure and the application of material physical properties, TRAM has great flexibility to utilize the luminaire. 

Rotate the lamp spots to change the light direction handily.

Free to turn the spots to direct or indirect light by needs.

Nourishing distinctive luster over time

The surface of brass would be gradually changed with various environments and users. That’s nature and we love the unique texture over time. You can periodically maintain the luster with Brass Polish or just leave the brass age gracefully, that’s an intimate relationship between people and daily objects.

Caring for brass by regular polishing to keep it gleaming. 

(Use a soft cleaning cloth and Brass Polish)

Retro-inspired modern device

Bringing retro style into contemporary is challenging, but also rewarding. Just imagine how satisfied designers feel knowing that they succeeded in mixing earlier pieces of lighting with cutting-edge tech. Equipped with optic control, the light is dimmable with simple touchless gestures. The more freedom of use the lamp has, the more space you leave for the spontaneity of the user.

  • Precise light quality considerations

The TRAM brilliantly delivers a high-quality CRI 95 luminaire, restoring the original color to daily life. The stepped optical lens shrinks the beam angle to 58° avoiding glare offending eyes.

  • Optical Sensor Dimmer

When hand off, the brightness will be locked and memorized.

• Fin-shaped heat sink module

The Aluminum heat sink has had an instrumental effect, not only on how the product performs by its high thermal dissipation ability prolonging the lifetime, but also the fin structure ideally integraled in this industrial design.

Ladies and gentlemen, welcome on board. We hope you enjoy the journey toward the light.

TRAM 

TRAM Pendant PE5
Light Source  LED 5 x 4W 3000K CRI95 1205lm
Size L 149.6cm x W 7.2cm x H 5cm

TRAM Floor FE3
Light Source   LED 3 x 4W 3000K CRI95 723lm
Size    L 30cm x W 30cm x H 186.2cm

Designer Chen, Chao-Cheng

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Straight and Forward |SQUARE New Launch

SQUARE, echoes in its name, being straight and forward with its subtle and absolutely streamlined design, yet delicate and sun-like light source.

“ I’d skip the second stroke as long as I can create a design at one.” said SEED’s design director, Chao-Cheng Chen. Collaborating with refined metal craftsmanship, the philosophy of purity and practicality has been implemented toward the SQUARE that implants the effortlessly streamline with elegance and precision.

Obsessive to the quality of light, the lampshade is extended as a pair of wings preventing glare from the bright light.

Touchless sensor switch

Inherited the direct relationship between the light and the person taking into account, the luminaire of the SQUARE can adapt to any mood in a second. Easy waves near a user’s hand are all it takes to change the brightness and even the color temperature. The SQUARE offers a premium user’s experience whenever cooler light for work, natural light for dining, or warm light for relaxing scenarios.

Sensor underneath the shade: stepless brightness dimming switch
Wave to switch on/off、Keep the hand still to dim

Sensor beside of the shade: four-step color temperature tune
3000K (default setting) / 3400K / 4000K/ 2700K

Pure expression, Superior light.

Along with the sunset, lamps continually bring brightness to the houses, and the quality of light is the essence deciding how the objects present to the eyes. While the Color Rendering Index (CRI) 100 shows the objects’ real color under the sunlight, the SQUARE brilliantly delivers a high-quality CRI 98 luminaire, inducing a beautiful texture to daily life.

SQUARE

Light Source     LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Size     L 146cm x W 4.6cm x H 5cm
Designer     Chen, Chao-Cheng

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Stay in the light |The New PENSÉE

Ideas came from self-sedimentation, the designer was keen to have a modest-sized lamp fitted to a favorite corner to accompany us at every joyful moment. The new PENSÉE reinterprets the iconic rotating dimming base and mouth-blown opal glass shade, upgraded with high CRI LED reflects soft light through the glass that fantastically induces a calming-type effect.

Play with light: Iconic DJ dimming base

Our passion is to link mechanical construction with design aesthetics, it’s in our DNA. That makes sense with the exclusive DJ dimmer integrated into its seamless body_ you can’t even note the switch adjusting brightness sliding by fingertips, how cool and fun!

True love waits: Brushing Finish

Different from straight lines or concentric circles, we want the surface treatment in an intriguing way. Centered reflections swirl like a shiny wheel, the new Pensee illustrates how the surface treatment creates this beautiful texture. Every piece is manually polished by repeatedly spin and radiate brush from the center outwards that leaves the eternal spirit of craftsman sealed in each work.

Wrapping up the depth of mind: Mouth-blown Glass

Thanks to many years of experience and hands-on knowledge, our glassblowers have a comprehensive understanding of how materials should be treated to achieve the best results. Every mouth-blown glass is required 1400 degrees in a furnace and shaped by skilled artisans, who bring up the shade diffusing a fascinating light through the transparent color layered opal. As a metaphor of waxing gibbous hidden a wise insight.

The new extension of wall lamp

Following the well-received table lamp, a new extension of the wall lamp is now available. Likewise, it’s equipped with a funky DJ on/off switch. Just a gentle slide tuning on the soothing light, you’ll be immediately transported into a sunny, warm place with a personal touch. 

New Colors: Sand Gold/ Matt Black

In addition to the refined hairline satin finish that looks great for everything, the new PENSÉE is now available in new colorways: Sand gold brings a touch of elegance coordinated with the opal shade; Matt black, understated yet contemporary style choice, perfect for every corner.

PENSÉE D

Light Source     LED 6W 2700K CRI 90
Size     L 17.3cm x W 17.3cm x H 29cm
Designer     Chen, Chao-Chen

PENSÉE W

Light Source     G9 1 x 5W LED
Size     L 15.5cm x W 17.3cm x H 17.3 cm
Designer     Chen, Chao-Chen

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The Beauty of infinite Scenery |HUAN

There is an ever-changing view through the circle frame,

Slowly and silently it changes.

Each unexpected glimpse is all about the touching, beautiful scenery.

Inspired from a unique, oriental, landscaping architecture_ Moon Gate, HUAN was created by the young designer Rou who was attracted by this poetic idea and applied it to her lighting design.

A dialogue between light and space

Eastern aesthetics focuses on the appreciation of the dark— the shadows, the different shades of light. Using the techniques of framing, HUAN brilliantly combines Western geometric composition and the Eastern aesthetics of blank space, presents a gentle and comfortable moment, weaving the boutique-style for homes.

Sandblasted glass design

Effectively eliminates the glare and softens the lights, reserving a moderate amount of light and eye comfort.

User-friendly installation

Simply unscrew the fixing fitting to pick up the glass plate, replacing the bulb is intuitively simple and effortless.

Four calming colors, more choices

In addition to the classic color scheme of black and white, HUAN S is now available in new color combos of olive green + sand gold, and navy blue + copper. The coastal calm colors balance the favorite nooks with peaceful and refreshing vibes.

Create its own vibe

HUAN is transferrable to a wide range of interior elements. It does not scream for attention to be the centerpiece of the room but quietly fits in so many different styles as you can see.

HUAN PL

Light Source E27 2 x 8W LED 2700/3000K
Size
L 39.4 cm x W 36 cm x H 40 cm
Color Combo

    • Matt pure white+ sand gold
    • Matt black + shiny copper

HUAN PS

Light Source G9 2 x 5W LED 2700K
Size L 22.6 cm x W 20 cm x H 23 cm
Color Combo

    • Olive green + sand gold
    • Matt pure white+ sand gold
    • Matt black + shiny copper
    • Navy blue + shiny copper

Designer  Chang, Huan Rou

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Sunrise, Morning Has Broken|DAWN

Watch the continuous rising action of sunrise, DWAN emits the first morning light from the sea horizon, bringing us a brand new day. When morning has broken, we can’t help being intoxicated in the ever-changing light.

Feel like morning sun changes in seconds

With the Double-thread structure and Optical zoom lens, it gives the light’s rich ability to change the beam angle. Admire its ease of use by rotation: clockwise tighten the lens shade to distribute a soften illumination; Or counterclockwise the lens shade to focus the light on the object. The DAWN series combines superior lighting performance with pure practicality to deliver multi-functional results.

DAWN PL4

DAWN PL4 collects 4 lamps into a linear suspension, each lamp is individual for flexible beam angle and light direction adjustment by simply rotating the lens shade. No matter focusing the luminaire on the delicacy; Or spread the light evenly creating a suitable reading zone, DAWN PL4 can be set exactly to suit your needs.

DAWN P1 / DAWN PR1(The tube version)

DAWN P1 can be multiple used to various user scenarios, for dining table, the bar table, or just one fitting hang at the bedside. P1 creates countless compositions as a symphony of light. The tube version allows us to position the light direction by moving its body vertically and horizontally.

DAWN WR  / DAWN CW(Ceiling/ Wall)

Besides zoomable beam angle, the wall lamp is equipped with a gradual touch dimmer that provides more flexibility for bedtime reading or entrance corridor when coming back to the sweet home. Ceiling/ Wall lamp is made for dual-purpose, for ceiling usage you are free to project downwards and zoom the light cone, creating an atmospheric space.

DAWN D / DAWN F

The simple yet fully functional table lamp is your ideal partner to complete tasks on the desk, the floor lamp beside the sofa in the living room arouses your cozy mode handily. We’d say DAWN plays multi-roles to accompany every family member in the house.

Light Source  LED 4 x 5W 3000K CRI 95 1143lm
Size L 141.2 cm x W 6.2 cm x H 20.4 cm

DAWN P1

Light Source  LED 6.5W 3000K CRI 95 323lm
Size  L 8 cm x W 8 cm x H 15.3-16.9 cm

DAWN PR1

Light Source  LED 6.5W 3000K CRI 95 323lm
Size  L 26 cm x W 8 cm x H 73.3 cm

DAWN WR

Light Source  LED 5W 3000K CRI 95 237lm
Size  L 23.2 cm x W 6.2 cm x H 21.4 cm

DAWN CW

Light Source  LED 5W 3000K CRI 95 237lm
Size  L 10 cm x W 21.4 cm x H 23.2 cm

DAWN D

Light Source  LED 6W 3000K CRI 95 298lm
Size  L 20 cm x W 6.2 cm x H 63 cm

DAWN F

Light Source  LED 6W 3000K CRI 95 298lm
Size  L 28 cm x W 8 cm x H 151 cm

Color Combo

  • Matt black + sand gold rim
  • Shiny copper
  • Matt black + shiny black rim

Designer  Chen, Chao-Cheng

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Where the light is, where life is|Unboxing

“Unboxing sometimes is more likely to start a life you always yearn for.”

 

We are always eager for a better life.  It could be by moving forward to a new place or using good objects to reveal a new page of everyday life. Unboxing could be a magic ritual that stimulates our imagination about life’s possibilities.

Three different light styles with portable and unique features turn on a new life mode for us: Where the light is, where life is.

|Wanu|

With a poetic metaphor that touched our emotions from home or memory

Seem like we can hear the moon’s whisper from her wisdom. Under the soft moonlight, she will lead you to the answer that you kept looking for in the daytime. Combine the cement as the lamp base and the beautiful streamline to reinterpret the classic table lamp years ago. The lovely opal glass hung there feels like soft moonlight spreading its kindness toward the city.

With concave cement base design thoughtfully placing your treasures

The moon whispered downstream toward the earth.

|OLO Φ |

More freedom to play with the light

Inspired by the diameter symbol Φ, OLO got a new family member with a U-band frame. Multiple possibilities of movement, OLO Φ gives more freedom to play with, easy to carry, rotate, and dim. No matter up or toward the wall light for the vibe, or downlight for reading, the direction adjustment is easy and handy by rotating the shade.

U-bend and the hollow frame is easy handy to carry.

|HOODIE| 

The adventurer who braves your world

HOODIE debuted in 2018 with its adorable look and fearless adventurer spirit. Two years later, it’s bringing us new colors: Olive green+Sand gold/ Navy blue+copper which is absolutely eye-popping!

Olive green + Sand gold – the earth tone vividly comes with freshness and naturalness;Navy blue + Copper – dare greatly, eye-catching and chic

Well equipped 360-degree rotatability and dimming function, plus wire-free and rechargeable light source, allow you to carry this little buddy everywhere.

Caters for renters’ need of frequent moving, it can be also a transition to a wall sconce

WANU 

Light Source LED 2.5W 2700K CRI 90

Size   L 24.5 cm x W 8.2 cm x H 39 cm

Designer Chen, Chao-Cheng

OLO Φ

Light Source  LED 6.5W 3000K CRI90 415lm

Size   L 19.7 cm x W 13 cm x H 49 cm

Designer  Li, Hui Lun

HOODIE

Light Source  LED 2W 2700K CRI90

Size   L 15.4cm x W 9.75cm x H 13.4cm

Designer  Li, Hui Lun

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New Face to the Family |OLO Φ

Inspired by the diameter symbol Φ, OLO got a new family member, meet OLO Φ. Multiple possibilities of movement, OLO Φ gives more freedom to play with the light.

Having a steady frame joined in, that balances the flexible movement of light.

The linear U-band frame holds the 4 of hollow shades, which allows diffusing the light in a gentle, calm, and graceful way.

▲ Light direction adjusting is easy and handy by rotating the shade.

For wall lamp and ceiling lamp, their lampshade is softly embraced by the ring-frame, which leaves the users spontaneity to revolves both round the ring and on its own axis.

▲Break the stereotype of the ceiling lamp, OLO Φ gives direct relationship between the object and you to play.

▲ The hollow light source projects to the wall with an artistic vibe.

▲ User-friendly setup: short touch for on/off; long touch controls brightness.

With the 290-degree rotating shade, OLO Φ D subtly adapts to a variety of usage scenarios while thoughtfully bringing artistic aesthetics to life.

The Saturn-like finely welded U-bend ring embraces the floating and flipping lamps in its arms that served us sufficient warm light as a soft aria.

2022 German iF Design Award

The iF Design Award is one of the world’s most prestigious design awards. Giving a wide range of movement possibilities and allowing people to play with light more freely, the OLO Φ collection have won the recognition of iF Design Award in 2022.

OLO Φ PL4

Light Source LED 4 x 6.5W 3000K CRI90 1650lm
Size   L 135 cm x W 20 cm x H 5.5 cm

OLO Φ CW

Light Source  LED 6.5W 3000K CRI90 415lm
Size   L 19.7 cm x W 19.7 cm x H 25.5 cm

OLO Φ W

Light Source  LED 6.5W 3000K  CRI90 415lm
Size  L 25.5 cm x W 19.7 cm x H 19.7 cm

OLO Φ D

Light Source    LED 6.5W 3000K CRI90 415lm
Size   L 19.7 cm x W 13 cm x H 49 cm

Designer: Li, Hui Lun

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SOL | Official Teaser Trailer 2020 #1

Finally, we released a one-minute short film for the whole collection of SOL, showing its details of appearance, function, and innovation, expressing the spirit of SEEDOLOGY we abide by.

Inspired by star trails in the night sky, Designer Dian combined the metallic luster balance bar and the ring-like lampshade to form a special look of SOL.

SOL F 

Produced in carbon fiber, SOL bow lamp is undoubtedly a product that is weightless yet sturdy, every inch resilient in structure, and ideally completing the original idea from the designer.

SOL pendant

The adjustable ring tilt allows the pendant to function almost like a planet floating on a track of stars, creating a rich visual experience in the house.

SOL table lamp

Invisible LED strip makes the light source impeccable, the table lamp with a gradual dimming capability, rendering it possible for you to re-create your own personal sunrise and sunset.

SOL wall lamp

Keep the mutual function of rotating, the wall lamp can be on the bedside or in the corner of the house. You are able to dim the light to a comfortable brightness, enjoy a chilling and relaxing afternoon.

SOL L

Light Source  LED 1 x 21W 2700K 802Lm CRI90
Size  L 45cm x W 45cm x H 3.3cm

SOL S

Light Source  LED 1 x 17W 2700K 622Lm CRI90
Size  L 35cm x W 35cm x H 3.3cm

SOL F

Light Source  LED 1 x 21W 2700K 802Lm CRI90
Size  L 200 cm x W 49 cm x H 204 cm

SOL D

Light Source   G9 1 x 3W LED 2700K CRI90
Size   L 14.5 cm x W 16.4 cm x H 30 cm

SOL W

Light Source   LED 1 x 7W 2700K 250Lm CRI90
Size  L 27cm x W 25cm x H 18cm

Designer:Kuo, Keng Dian/Meiric Chen

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