Simplicity is the ultimate sophistication｜SEED 30 Store Exhibition

Simple yet sophisticated

Every exquisite piece must have gone through a rather diverse formation process to perform its purity. We believe the best designs are meant to be simple, elegant, and timeless, inheriting our Seedology “We do not follow trends, we follow people”. We have designers seize every fleeting moment of inspiration onto drawings, engineers and craftsmen, who always turn the ordinary into the extraordinary. Thanks to the team work hashing out the pieces of mouth-watering products embody these principles.

Turning imagination into reality

Venturing into our third decade in the everchanging lighting industry, now we are celebrating our 30 year anniversary by holding an exhibition on-line and off-line in all the Seed stores, to share the ideas of craftsmanship and technology on how we continue developing and refining lighting fixtures since 1991, in response to the theme “Simplicity is the ultimate form of sophistication”.

▲ Entrance tour guide

▲ OLO wins both Red Dot and iF Awards.

▲ APOLLO & PENSÉE

▲ Exclusive DJ dimmer display

▲ The basic principles of pulleys in the evergreen classic “JOJO”

▲ Mist LED collection

▲ The coloring process of gradually cloudy MIST lamp shade.

除了展示燈具的工藝製作過程，特展也設有沉浸式光氛體驗區，讓觀展人在能調整色溫/ 亮度的 SQUARE 正吊燈下方，拿起一本書，實際調整、體驗什麼樣的光最適合自己。

▲ 拿本書，花些時間在沉浸式光氛體驗區找到自己喜歡的光。

在展覽結束前，別忘了拿起手機掃描，進入 SEED 30 線上展 進行Find My Seed Light 測驗，找到專屬自己的喜的燈，更可以在門市中搜尋，看看它實際的模樣，最後還能挑選一張喜歡的燈具卡片帶回家。

▲ 掃描QRCODE，進入線上測驗找到專屬自己的SEED燈

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Steadfast 30, a Moment Spanning Two Generations (Vol.1)

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  • A fusion of light and images | APOLLO

    “From dawn to dusk, people are naturally attracted by the change of the sky. For this very reason, I created a fixture that channels the natural brightness from outside,” states Designer Chen.Symbolizing the Sun, the APOLLO collection features a large LED light source with sun-like warmth to create a relaxing living space. Among them, the floor lamp is equipped with progressive dimming function, whether it is mimicking the bright morning light, afternoon sunlight, or elegant moonlight, all of which can be collected in one room everyday.

  • Melody of Light ｜DJ Dimmer Switch

    DJ Dimmer is one of the designer’s wacky inventions. Once upon a time, designer Meiric and his Danish clients Carsten and Christian sat on the floor engrossed in a deep discussion in the sample room. While Meiric was playing with a lamp in hands, an idea occurred to him: “what if a lamp switch could be operated like DJ’s with their turntables, to control brightness by scratching? What fun that would be!” So he immediately took to his drawing board and sketched the concept out on paper.

  • A drop of golden sun｜MIST LED

    As though walking in the morning fog, the MIST attempts to capture the very moment in which the light reveals itself from the translucence in-between the mouth-blown glass.

  • The bouncing notes｜JOJO

    Inspired by spinning Yo-Yo. In 1994, Meiric masterfully captures childlike innocence in his creation of the JOJO pendant. Looking like a musical note on a pentagram, users are able to adjust the wire length swiftly by pulling its oblate lampshade up-and-down to generate a lighting scenario with some personal touch.

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