Creating a lamp involves not only a design concept that brims with creativity, but also a group of precise craftsmen who can turn imagination into reality – the SEEDDESIGN Research and Development team.

The SEEDDESIGN R&D team brings the creative vision of designers to reality by using unique structures and innovative materials. With years of experience and skillful hands, they meticulously oversee the production process – from welding to shaping and polishing, through their dedication and attention to details, the team artfully brings together beauty and functionality in every SEEDDESIGN lamp.

That morning, Mr. Gong shared little-known stories about product development and production in the meeting room after returning from the factory.

Can you introduce your job responsibilities to everyone?

– Essentially, I hold responsibility for the entire product creation process. 

Once the mission has been defined, I collaborate with various departments to review feasibility assessments. After that, I oversee the production of all materials and manufacturing methods to ensure that they meet quality standards.

What’s the toughest process of turning a design blueprint into a finished product?

– I believe it’s welding for sure.

Welding is the most challenging step due to potential metal deformation caused by high temperatures. Even with robotic welding, it is difficult to achieve the same level of precision as manual adjustments performed by skilled craftsmen. Other than that, computer-controlled machining, including CNC lathes, milling machines, and punches, is typically more precise and manageable.

What is the most remarkable lamp you have ever made?

– LALU+ pendant lamp.

The lamp requires a complex process that involves multiple welding stages, as well as careful attention to accuracy due to its rotatable stem. When welding two D-shaped tubes to form the oval stem, any excess can lead to uneven weight distribution and cause the lamp post to tilt. That’s why we rely on skilled craftsmen to meticulously remove any resulting weld marks and achieve a flawless finish that allows for smooth rotation.

Which of the Seed collections is your favorite one?

– Planet floor lamp.

The lamp’s arm can be extended to the desired distance, and its height can also be adjusted by rotating the gears. I love the gears, which have a finely tuned engineering design and are very functional. I often adjust the arm in different ways and think about how to optimize its usability while playing with it on my desk.

What is your approach to continuously breaking through technical challenges?

– When faced with technical challenges, we take an approach of continuous learning and collaboration. 

We visit other processing plants to gather insights and improve our capabilities, and work closely with our partners to overcome bottlenecks. We also stay current with the latest technology and equipment, conducting internal experiments and searching for opportunities to establish standard systems. One example of this is our DJ DIMMER structure, which underwent a rigorous experimental process, undergoing at least 23,000 cycles of rotation to ensure durability before it was launched.

What are the most significant changes for you since setting up the factory in 1997 until now?

–Well,  not much has changed fundamentally.

My main goal has always been to make steady progress. Over the past 20 years, I have emphasized to my colleagues the importance of staying focused and careful to maintain high quality. We cannot afford to skip any steps in production to save time. It’s not rocket science, but we need to do it right to succeed.

Have you ever felt proud to work for SEED?

– Absolutely, it’s a great honor.

Our design concept, emotional engagement, and every production process for our collections are of high-end quality. Even our external manufacturers take pride in producing our products, and one plastic factory mentioned that their customers recognize their superior quality because they make parts for SEED. Although our competitors may try to replicate our ideas, our top-notch products speak for themselves.

What has driven you for the past twenty years or so?

– Being able to face different challenges always excites me!

The complexity of making lighting fixtures with a wide range of materials can make the job challenging, but since my first day at SEED, I have eagerly tackled any issues that arise and genuinely look forward to coming to work every day.

Moreover, SEED’s work environment is excellent, with design director Mr. Chen giving me the freedom to showcase my skills. Many of my colleagues have been with the company for over a decade, and as time went on, we have all become friends!

Featuring rotatable arm and shade, WÚ is the most flexible wall lamp that can be set precisely illuminating the preference nook by side.

WÚ W（with push dimmer）

Size   L 22 cm x W 5.5 cm x H 8.5 cm
Light Source   LED 4.5W 2700K CRI95 289lm

Designer   Li, Hui Lun

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  WÚ

We are so thrilled to share the side shots of our 2022 launch event this October in Taipei. Over a hundred guests’ presence brought the light to the party, it was great to see the partners from far-off cities and the talks had been fruitful with joy!

During the event, our lighting designers conveyed their inspiration and perspectives on how they created design concepts and details of the latest collections– KONNECT, OLO Φ portable, WÚ, LISA, and WING.  And Meiric, the design director, shared his experience and knowledge on how to overcome the challenges of the lighting design process.

Vibing this party we had a DJ playing great music at the same time echoing SEED’s iconic device—DJ Dimmer Base— and we made a transparent unit demonstrating how the gears transmit to the dimmer, so when rotating the base clockwise, the light would gradually turn on, like DJ’s with their turntables to control brightness by scratching.

A Joyful gathering under lights.

After showing a series of new works for late 2022 and 2023, we would like to say a big “Thank you!” to all those who participated. Thank you for spending a great afternoon with us.

Composed of simple lines, LISA smoothly shifts light from linear to cross through the free rotation of crossbar, drawing in a warm flow of light as a visual effect of ever-changing light and shadow.

Comfy-cozy in the natural warm light

LISA features high-performance LED CRI 98, as natural as sunlight restoring the true color of the object. And comes with thoughtfully designed diffusers, emitting soft light and reducing glare for a sophisticated lighting atmosphere.

LISA linear pendant

The light poles can be rotated at will to satisfy the basic illumination and to guide the visual effect in the space with their smooth beam line.

LISA floor lamp

Equipped with optical sensor dimming to control the brightness by simply pausing a hand in front of it, or waving a hand to switch it on/off.

LISA wall lamp

LISA can also be a supportive partner next to a dressing mirror or vanity mirror, emitting beautiful and natural light without bothersome shadows.

LISA

LISA PL3
Size   L 139.9cm x W 11.7cm x H 46.5cm
Light Source   LED 3 x 7W 2700K CRI98 706lm

LISA F（with optical sensor dimmer）
Size   L 30cm x W 30cm x H 180.5cm
Light Source   LED 3 x 7W 2700K CRI98 706lm

LISA W
Size   L 8cm x W 8cm x H 46.5cm
Light Source   LED 1 x 5W 2700K CRI98 148lm

Designer   Wang, Sheng-Wen

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  LISA F
• 
  LISA PL3
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  LISA W

Simple yet sophisticated

Every exquisite piece must have gone through a rather diverse formation process to perform its purity. We believe the best designs are meant to be simple, elegant, and timeless, inheriting our Seedology “We do not follow trends, we follow people”. We have designers seize every fleeting moment of inspiration onto drawings, engineers and craftsmen, who always turn the ordinary into the extraordinary. Thanks to the team work hashing out the pieces of mouth-watering products embody these principles.

Turning imagination into reality

Venturing into our third decade in the everchanging lighting industry, now we are celebrating our 30 year anniversary by holding an exhibition on-line and off-line in all the Seed stores, to share the ideas of craftsmanship and technology on how we continue developing and refining lighting fixtures since 1991, in response to the theme “Simplicity is the ultimate form of sophistication”.

Next Story :

Steadfast 30, a Moment Spanning Two Generations (Vol.1)

Following the subsequent launch of PENSÉE table and wall lamps in 2020, The PENSÉE series is now available in a new pendant.

Simple, elegant, and timeless, the PENSÉE pendant effortlessly integrates into your everyday lives, catering to different lifestyles as well as various interior settings. 

PENSÉE Pendant

Size   L 20cm x W 20cm x H 200cm (max.)
Light Source   LED G9 x1 5W 2700K CRI 90 425lm

Designer Li,Hui Lun

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  PENSÉE P
• 
  PENSÉE D
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  PENSÉE W

How do you want your lighting fixture to be a showstopper, or something more modest that will be also eye-catching yet induce a calming-type effect? From minimal and modern to fun and eclectic, Seed’s linear suspensions are available in a wide range of styles, ideally blend into your space while you want it to be a very simplified and clean representation.

TRAM

With unrestrained lighting layout, TRAM consists of genuine brass for its electric conductivity, the lamp spots wirelessly connect to the brass track, that can be repositioned and 360°-rotated.

SQUARE

Pure expression yet superior light. The square-shaped lamp body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.

DAWN PL4 

DAWN PL4 collects 4 lamps into a linear suspension, each lamp is individual for flexible beam angle and light direction adjustment by simply rotating the lens shade. No matter focusing the luminaire on the delicacy; Or spread the light evenly creating a suitable reading zone, DAWN PL4 can be set exactly to suit your needs.

OLO Φ PL4

TRAM Pendant

Size   L 149.6cm x W 7.2cm x H 5.2cm
Light Source   LED 5 x 4W 3000K CRI95 1205lm
​​Designer   Chen, Chao-Cheng

SQUARE Pendant

Size   L 146cm x W 4.6cm x H 5cm
Light Source   LED 40W 3000K-3400K-4000K-2700K  CRI 98 2300lm
Designer   Chen, Chao-Cheng

DAWN Pendant（PL4）

Size   L 141.2 cm x W 6.2 cm x H 20.4 cm
Light Source  LED 4 x 5W 3000K CRI 95 1143lm
​​Designer   Chen, Chao-Cheng

OLO Φ Pendant (PL4)

Size   L  135 cm x W  20 cm x H  5.5 cm
Light Source   LED 4 x 6.5W 3000K CRI90 1650lm
Designer   Li,Hui Lun

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  DAWN PL4
• 
  OLO Φ PL4
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  SQUARE
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  Tram P

After the success of the OLO Φ table lamp, we are thrilled to receive another Red Dot Award, one of the largest and most influential design competitions in the world. This year, the winning lamp is SQUARE, designed by Chen Chao-Cheng. It features a subtle, streamlined design and brilliant functionality. We are also honored that SQUARE has been recognized by the German Design Award 2022.

High-Performance CRI 98 LED for Superior Lighting

Embedded with high performance CRI 98 LED*, SQUARE contains the quality of light with a thoughtful design. The body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection. 

*A color rendering index (CRI) is a quantitative measure of the ability of a light source to reveal the colors of various objects, where a higher number represents higher ability, with one-hundred being the highest as nature as the sunlight. 

Adjustable Ambiance for Any Setting

Equipped with four-step color temperature tune and touch-less brightness control, SQUARE brilliantly deliver a pleasant atmosphere no matter for working, dining or relaxing mood in different scenes.

SQUARE

Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Size L 146cm x W 4.6cm x H 5cm
Designer Chen, Chao-Cheng

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  SQUARE

Following the debut of OLO in 2018 and the subsequent launch of OLO Φ in 2020, the simple geometry and the dual illumination of the hollow shade have refreshed people’ imagination of luminaires. Now, the family is delighted to welcome its newest members: OLO Φ single pendant and OLO table stand lamp.

OLO Φ pendant

An extension of the Φ series ring-frame design, this new pendant is featured by its remarkable flexibility. As though floating in the air, it emits a soft, warm light that builds a comfortable space with ease.

▲ Swivel the lampshade up or down to find the most pleasant light angle.

▲ Shade colors: sand gold, cocoa brown and shiny black.

▲ Use random settings of the height to create a playful vibe.

OLO Desk Lamp and Floor Lamp

Thoughtfully and precisely designed for lighting, these two portable lamps provide ample and comfortable light to meet the user’s daily activities, both in terms of function and mood, are taken care of.

▲ A good reading experience comes from good light performance.

OLO Φ Pendant

Size   L 19.7 cm x W 13 cm x H 200 cm (max.)
Light Source   LED 6.5W 3000K CRI>90 415lm

OLO Desk Lamp

Size   L 38.5 cm x W 15 cm x H 42.5 cm
Light Source   LED 6.5W 3000K CRI>90 415lm

OLO Floor Lamp

Size   L 49.8 cm x W 23.5 cm x H 123.5 cm
Light Source   LED 6.5W 3000K CRI>90 415lm

Designer   Li,Hui Lun

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  OLO D
• 
  OLO F
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  OLO Φ P

DODO, the bird from the fairy tale Alice in Wonderland, appears this time as a big bird, still in the whimsical and iconic big head yet with a huge body with a large span to achieve practical simplicity. Its adjustable shade and long arm allow you to tilt any angle your heart desires in everyday life.

▲ DODO MEGA is eye-catching and demonstrates user-base design with various details.

Unique Compasses Structure

Features a fully adjustable arm with its exclusive compasses structure in chrome, users are able to adjust the height swiftly by loosening the thumb-nut.

▲ Multiple adjustments on height and light angle, the flexible luminaire can be set exactly to suit your needs. 

DODO MEGA 

Size    L 210cm x W 35cm x H 210 (max.) cm
Light Source    E27 1 x 15W LED 3000K

Designer    Chen, Chao-Cheng

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  DODO MEGA