We are so thrilled to share the side shots of our 2022 launch event this October in Taipei. Over a hundred guests’ presence brought the light to the party, it was great to see the partners from far-off cities and the talks had been fruitful with joy!
During the event, our lighting designers conveyed their inspiration and perspectives on how they created design concepts and details of the latest collections– KONNECT, OLO Φ portable, WÚ, LISA, and WING. And Meiric, the design director, shared his experience and knowledge on how to overcome the challenges of the lighting design process.
▲ WÚ, a multi-adjustable wall lamp, will be released in 2023.
▲ OLO Φ Portable is a wireless table lamp extended from 2021 RedDot Award winner OLO Φ D.
▲ 2022 iF design award winner-OLOΦ series.
▲ SQUARE wins the 2022 Red Dot Design Award and German Design Award.
Vibing this party we had a DJ playing great music at the same time echoing SEED’s iconic device—DJ Dimmer Base— and we made a transparent unit demonstrating how the gears transmit to the dimmer, so when rotating the base clockwise, the light would gradually turn on, like DJ’s with their turntables to control brightness by scratching.
▲ MIST LED glows like a drop of golden sun.
A Joyful gathering under lights.
After showing a series of new works for late 2022 and 2023, we would like to say a big “Thank you!” to all those who participated. Thank you for spending a great afternoon with us.
Composed of simple lines, LISA smoothly shifts light from linear to cross through the free rotation of crossbar, drawing in a warm flow of light as a visual effect of ever-changing light and shadow.
Simple yet versatile
Simple and neat, the designer has created an intriguing piece by subtly interweaving interactive elements and geometric lines. The three light poles can be operated individually—either in parallel or in random directions.
Subtle and refined
The purer the line, the more craftsmanship is required. Looking closer you will see the light poles are accurately aligned when they turn linear. Each space tolerance in between has to be taken with precision through back and forth multiple processes – stamping and forming, cutting and meticulous polishing – each step is crucial, demonstrating the subtleness and purity of the piece of work.
Comfy-cozy in the natural warm light
LISA features high-performance LED CRI 98, as natural as sunlight restoring the true color of the object. And comes with thoughtfully designed diffusers, emitting soft light and reducing glare for a sophisticated lighting atmosphere.
LISA linear pendant
The light poles can be rotated at will to satisfy the basic illumination and to guide the visual effect in the space with their smooth beam line.
LISA floor lamp
Equipped with optical sensor dimming to control the brightness by simply pausing a hand in front of it, or waving a hand to switch it on/off.
LISA wall lamp
LISA can also be a supportive partner next to a dressing mirror or vanity mirror, emitting beautiful and natural light without bothersome shadows.
LISA
LISA PL3
Size L 139.9cm x W 11.7cm x H 46.5cm
Light Source LED 3 x 7W 2700K CRI98 706lm
LISA F（with optical sensor dimmer）
Size L 30cm x W 30cm x H 180.5cm
Light Source LED 3 x 7W 2700K CRI98 706lm
LISA W
Size L 8cm x W 8cm x H 46.5cm
Light Source LED 1 x 5W 2700K CRI98 148lm
Designer Wang, Sheng-Wen
Lines can sometimes be so poemstic shaping the geometric forms of architecture. Behind the precise calculations is an infinite imagination of aesthetics. KONNECT is like a bridge connecting line to line, integrating conceptual methods in a modern approach.
Building Imagination of Light
Breaking with the conventional notion of one-way lighting, KONNECT showcases light in a variety of ways between functional lighting and configurable art decors by arranging LED panels so that spaces can take on different styles with your mood, whether you want them to be lit at different angles going up or down.
Clean and precise trapezoidal section
Benefiting from a precise cutting and forming process, trapezoidal cuts can be viewed from every side. The fluidity of each line relies on a refined one-piece molding method to achieve the ultimate screw-free requirement with its flexibility of Polycarbonate.
KONNECT PV4
KONNECT PV4 can provide one-way illumination with sufficient brightness, or indirect light avoiding any discomfort from contrast glare.
▲ Each panel is wireless and easy to reconnect and flip straight up and down with the exclusive Seed-Jack connector.
▲ The light body opens up like a mysterious geometry floating in the air, and the contrasting tension of lines is fully revealed under the staggered arrangement of multiple lamps, bringing a pure and poetic visual enjoyment to the space.
KONNECT PL4
KONNECT PL4 provides just the right amount of brightness for the workplace with a length of 96 cm. You can handily flip the shade and switch to indirect lighting for a relaxing, muted mood.
▲The flexible lines bring the space a unique and interesting personal touch.
KONNECT PL6
KONNECT PL6 offers a wider range of illumination by simply adjusting the angle of the lampshade to the brightness and light direction you desire.
▲The high color rendering LED light source (CRI 98), which is as natural as sunlight, faithfully represents the true color of the object.
Planet-friendly
Taking advantage of the physical properties of Polycarbonate, KONNECT fixes the lamp shade and diffuser with only 8 cards, achieving glue-free, easy removal for future maintenance and recycling.
The excellent LED light quality is also highly efficient and can be lasting for a long time, when a malfunction occurs, the board can be handily replaced avoiding potential reverse logistics.
In addition to using recycled paper pulp for packaging, the lamp can be minimized to a flat shape reducing the size and carbon footprint generated during transportation. All of which sustainability and durability are implemented caring for the environment.
KONNECT Pendant
KONNECT PV4
Size L 47.5cm x W 47.5cm x H 40cm
Light Source LED 4 x 5.5W 3000K CRI98 949lm
KONNECT PL4
Size L 96cm x W 9.2cm x H 3.5cm
Light Source LED 4 x 5.5W 3000K CRI98 1052lm
KONNECT PL6
Size L 144.5cm x W 9.2cm x H 3.5cm
Light Source LED 6 x 5.5W 3000K CRI98 1529lm
Designer Chang, Huan Rou
Simple yet sophisticated
Every exquisite piece must have gone through a rather diverse formation process to perform its purity. We believe the best designs are meant to be simple, elegant, and timeless, inheriting our Seedology “We do not follow trends, we follow people”. We have designers seize every fleeting moment of inspiration onto drawings, engineers and craftsmen, who always turn the ordinary into the extraordinary. Thanks to the team work hashing out the pieces of mouth-watering products embody these principles.
Turning imagination into reality
Venturing into our third decade in the everchanging lighting industry, now we are celebrating our 30 year anniversary by holding an exhibition on-line and off-line in all the Seed stores, to share the ideas of craftsmanship and technology on how we continue developing and refining lighting fixtures since 1991, in response to the theme “Simplicity is the ultimate form of sophistication”.
▲ Entrance tour guide
▲ OLO wins both Red Dot and iF Awards.
▲ APOLLO & PENSÉE
▲ Exclusive DJ dimmer display
▲ The basic principles of pulleys in the evergreen classic “JOJO”
▲ Mist LED collection
▲ The coloring process of gradually cloudy MIST lamp shade.
除了展示燈具的工藝製作過程，特展也設有沉浸式光氛體驗區，讓觀展人在能調整色溫/ 亮度的 SQUARE 正吊燈下方，拿起一本書，實際調整、體驗什麼樣的光最適合自己。
▲ 拿本書，花些時間在沉浸式光氛體驗區找到自己喜歡的光。
在展覽結束前，別忘了拿起手機掃描，進入 SEED 30 線上展 進行Find My Seed Light 測驗，找到專屬自己的喜的燈，更可以在門市中搜尋，看看它實際的模樣，最後還能挑選一張喜歡的燈具卡片帶回家。
“From dawn to dusk, people are naturally attracted by the change of the sky. For this very reason, I created a fixture that channels the natural brightness from outside,” states Designer Chen.Symbolizing the Sun, the APOLLO collection features a large LED light source with sun-like warmth to create a relaxing living space. Among them, the floor lamp is equipped with progressive dimming function, whether it is mimicking the bright morning light, afternoon sunlight, or elegant moonlight, all of which can be collected in one room everyday.
DJ Dimmer is one of the designer’s wacky inventions. Once upon a time, designer Meiric and his Danish clients Carsten and Christian sat on the floor engrossed in a deep discussion in the sample room. While Meiric was playing with a lamp in hands, an idea occurred to him: “what if a lamp switch could be operated like DJ’s with their turntables, to control brightness by scratching? What fun that would be!” So he immediately took to his drawing board and sketched the concept out on paper.
As though walking in the morning fog, the MIST attempts to capture the very moment in which the light reveals itself from the translucence in-between the mouth-blown glass.
Inspired by spinning Yo-Yo. In 1994, Meiric masterfully captures childlike innocence in his creation of the JOJO pendant. Looking like a musical note on a pentagram, users are able to adjust the wire length swiftly by pulling its oblate lampshade up-and-down to generate a lighting scenario with some personal touch.
Following the subsequent launch of PENSÉE table and wall lamps in 2020, The PENSÉE series is now available in a new pendant.
“Cutting out all superfluous details or functionality, I think that PENSÉE is simply showing the effortless aesthetic. Its classic style embodies a real mood for everyday life. “ —— Designer Li, Hui-Lun
▲Unscrew the glass and easily replace the bulb.
▲The delicate shade was combined by a hand-crafted mouth-blown glass and a curvy metal cap radiating a warm, soft light.
Simple, elegant, and timeless, the PENSÉE pendant effortlessly integrates into your everyday lives, catering to different lifestyles as well as various interior settings.
The new PENSÉE reinterprets the classic rotating dimming base and mouth-blown opal glass shade, upgraded with high CRI LED reflects soft light through the glass, that fantastically induces a calming-type effect.
Size L 20cm x W 20cm x H 200cm (max.)
Light Source LED G9 x1 5W 2700K CRI 90 425lm
Designer Li,Hui Lun
How do you want your lighting fixture to be a showstopper, or something more modest that will be also eye-catching yet induce a calming-type effect? From minimal and modern to fun and eclectic, Seed’s linear suspensions are available in a wide range of styles, ideally blend into your space while you want it to be a very simplified and clean representation.
TRAM
With unrestrained lighting layout, TRAM consists of genuine brass for its electric conductivity, the lamp spots wirelessly connect to the brass track, that can be repositioned and 360°-rotated.
▲ Removable light spots and intuitive dimming by touchless sensors.
SQUARE
▲ Photo credit：INDOT Interior Design
Pure expression yet superior light. The square-shaped lamp body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.
▲ Sensor beside of the shade: four-step color temperature tune – 3000K (default setting) / 3400K / 4000K/ 2700K
▲ Sensor underneath the shade: stepless brightness dimming switch – wave to switch on/off & keep the hand still to dim
DAWN PL4
DAWN PL4 collects 4 lamps into a linear suspension, each lamp is individual for flexible beam angle and light direction adjustment by simply rotating the lens shade. No matter focusing the luminaire on the delicacy; Or spread the light evenly creating a suitable reading zone, DAWN PL4 can be set exactly to suit your needs.
OLO Φ PL4
Having a steady frame joined in, that balances the flexible movement of light. The linear U-band frame holds the four of hollow shades, which reduces light contrast and allows the light to diffuse in a gentle, calm, and graceful way.
Have you ever experienced eyes fatigue and blur after sitting under a pendant lamp for a while? This short symptom of glare is probably caused by improper use of lighting such as wrong hanging height.
Size L 149.6cm x W 7.2cm x H 5.2cm
Light Source LED 5 x 4W 3000K CRI95 1205lm
Designer Chen, Chao-Cheng
Size L 146cm x W 4.6cm x H 5cm
Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Designer Chen, Chao-Cheng
Size L 141.2 cm x W 6.2 cm x H 20.4 cm
Light Source LED 4 x 5W 3000K CRI 95 1143lm
Designer Chen, Chao-Cheng
Size L 135 cm x W 20 cm x H 5.5 cm
Light Source LED 4 x 6.5W 3000K CRI90 1650lm
Designer Li,Hui Lun
After the success of the OLO Φ table lamp, we are thrilled to receive another Red Dot Award, one of the largest and most influential design competitions in the world. This year, the winning lamp is SQUARE, designed by Chen Chao-Cheng. It features a subtle, streamlined design and brilliant functionality. We are also honored that SQUARE has been recognized by the German Design Award 2022.
Embedded with high performance CRI 98 LED*, SQUARE contains the quality of light with a thoughtful design. The body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.
*A color rendering index (CRI) is a quantitative measure of the ability of a light source to reveal the colors of various objects, where a higher number represents higher ability, with one-hundred being the highest as nature as the sunlight.
Equipped with four-step color temperature tune and touch-less brightness control, SQUARE brilliantly deliver a pleasant atmosphere no matter for working, dining or relaxing mood in different scenes.
▲Photo credit：Yuan Design
Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Size L 146cm x W 4.6cm x H 5cm
Designer Chen, Chao-Cheng
Following the debut of OLO in 2018 and the subsequent launch of OLO Φ in 2020, the simple geometry and the dual illumination of the hollow shade have refreshed people’ imagination of luminaires. Now, the family is delighted to welcome its newest members: OLO Φ single pendant and OLO table stand lamp.
OLO Φ pendant
An extension of the Φ series ring-frame design, this new pendant is featured by its remarkable flexibility. As though floating in the air, it emits a soft, warm light that builds a comfortable space with ease.
▲ Swivel the lampshade up or down to find the most pleasant light angle.
▲ Shade colors: sand gold, cocoa brown and shiny black.
▲ Use random settings of the height to create a playful vibe.
OLO Desk Lamp and Floor Lamp
Thoughtfully and precisely designed for lighting, these two portable lamps provide ample and comfortable light to meet the user’s daily activities, both in terms of function and mood, are taken care of.
▲ A good reading experience comes from good light performance.
Size L 19.7 cm x W 13 cm x H 200 cm (max.)
Light Source LED 6.5W 3000K CRI>90 415lm
Size L 38.5 cm x W 15 cm x H 42.5 cm
Light Source LED 6.5W 3000K CRI>90 415lm
Size L 49.8 cm x W 23.5 cm x H 123.5 cm
Light Source LED 6.5W 3000K CRI>90 415lm
Designer Li,Hui Lun
DODO, the bird from the fairy tale Alice in Wonderland, appears this time as a big bird, still in the whimsical and iconic big head yet with a huge body with a large span to achieve practical simplicity. Its adjustable shade and long arm allow you to tilt any angle your heart desires in everyday life.
▲ DODO MEGA is eye-catching and demonstrates user-base design with various details.
Unique Compasses Structure
Features a fully adjustable arm with its exclusive compasses structure in chrome, users are able to adjust the height swiftly by loosening the thumb-nut.
▲ Multiple adjustments on height and light angle, the flexible luminaire can be set exactly to suit your needs.
Size L 210cm x W 35cm x H 210 (max.) cm
Light Source E27 1 x 15W LED 3000K
Designer Chen, Chao-Cheng
Inherited by the signature design from the misty raindrop shade, the internal sandblasting treatment gradually blurs the translucent mouth-blown glass that distributes the brightness in a mysterious hazy form.
Excellent light quality
Embedded with high performance LED CRI>95 (R9>80) as natural as sunlight, and the high-efficiency 56-degree angle optical lens, the light sets off the finesse of the translucent glass shade and gives that fantastic glow.
Refined process of the interior sandblasting
Diffusing along with the delicate sandblasting layer as if an ethereal mist with golden lining floating in the air, creating a rich and elegant scene.
Besides aesthetic considerations, from a practicality standpoint, master craftsmen also take into account how the lights were designed in ensuring the lampshade offers practical illumination without the unwanted glare.
Another distinctive feature of MIST LED is its iconic DJ Dimmer base on the portable lamps _ Just softly slide the base by fingertips to adjust step-less brightness and switch on/off.
▲The internal sandblasting treatment gradually blurs the translucent mouth-blown glass that distributes the brightness in a mysterious hazy form.
▲Portable lamps add ambiance and task lighting whether you let them blend in or stand out at your effortlessly chic home.
MIST LED
MIST LED Pendant S
Light Source LED 5W 2700K CRI95 510lm
Size L 16cm x W 16cm x H 22.5cm
MIST LED Pendant L
Light Source LED 9W 2700K CRI95 918lm
Size L 25cm x W 25cm x H 34.8cm
MIST LED Floor Lamp
Light Source LED 9W 2700K CRI95 918lm
Size L 28.5cm x W 28.5cm x H 153-190cm
MIST LED Table Lamp S
Light Source LED 5W 2700K CRI95 510lm
Size L 16cm x W 16cm x H 27.9cm
MIST LED Table Lamp L
Light Source LED 9W 2700K CRI95 918lm
Size L 25cm x W 25cm x H 40cm
Designer Chen, Chao-Cheng
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