Inherited from SEED’s classic design— the DJ Dimmer,the new Mr. DJ combines minimalist style with an interactiveand engaging user experience,with a transparent and mechanical-inspired design.
Inherited from SEED’s classic design— the DJ Dimmer,the new Mr. DJ combines minimalist style with an interactiveand engaging user experience,with a transparent and mechanical-inspired design.
The highlight of Mr. DJ lies in its transparent mountain-shaped base, which showcases genuine brass gears through elegant outlines. As the base rotates clockwise, the central and outer arc gears transmit movement to the dimmers, gradually illuminating the space. This intuitive operation creates a captivating and rhythmic flow of light.
Crafted with utmost precision, seasoned craftsmen painstakingly adjust each gear to ensure the seamless transmission of movement. Professional measurement tools are employed to set the optimal positions and meshing depths of the pure brass “half- moon gears.” Moreover, the center of the base incorporates “single-row angular contact ball bearings,” commonly found in precision machinery, guaranteeing both stability and a smooth turning sensation.
Mr. DJ introduces an innovative approach to lighting design by incorporating “single-row angular contact ball bearings” into its structure. This inclusion significantly reduces friction resistance during the base rotation, resulting in a silky-smooth turning experience. Like a DJ effortlessly manipulating a turntable, users can adjust the rhythm of their lighting with ease, all while enjoying a delightful and tactile experience.
▲ Adding the ball bearings, while rotating the base, the balls inside reduce the rotational resistance between the outer ring and the inner ring, thereby creating a smoother operation experience.
▲ Without bearings, users would face more friction when turning the lamp, reducing efficiency and accelerating wear, thus shortening the product’s lifespan.
The use of bearings in the lamp not only enhances the handily smoothness while operation but also ensures its durability. By reducing wear and tear on the parts, the bearings contribute to making the lamp last for a long time. The rigorous rotation tests conducted by the R&D team further validate the longevity of the lamp, guaranteeing the structure can withstand at least 23,000 rotations. In other words, it will still last for 20 years even if you play with it on a daily basis!
Light Source LED 18W CRI 90 2700K 1900lm
Size L 30cm x W 30cm x H 42cm
Designer Chen, Chao Cheng
Beginning in 2019, OLO has brought brand-new perspectives on lighting and has continuously extended its product family ever since. This time, the OLO XL enlarges the classic hollow lampshade, becoming one of the new members to spark imaginations and create combinations of light atmospheres for diverse spaces.
The OLO XL maintains the classic hollow lampshade design while preserving the high quality of color rendering and color temperature in its light source. By enlarging the lampshade from its original 13cm to 20cm, subtle adjustments and modifications in the design proportion have been made, resulting in a harmonious appearance that enhances its overall aesthetic appeal.
The OLO XL embodies a bold new design concept and functional application. It represents a visual breakthrough and boasts adaptability to various environments, ensuring that large-area illumination is more accessible than ever.
This twin lamp is the perfect choice for compact areas or small dining tables thanks to its rotatable structure. It adds a vibrant and playful touch to any space.
Four lampshades appear to hover on the lamp post, creating a light and airy ambience even with enlarged lampshades. With the ability to rotate, the lampshade can be adjusted to achieve the desired angle, fulfilling the lighting requirements.
Single pendant lighting is great for all sorts of settings! It’s versatile for dark corners needing extra light or embellishment, bedside areas for pre-sleep illumination, or to quietly enhance your living space with warm highlights.
Two distinct wall lamp options are available to suit different areas. The sleek, minimalist short wall lamp or the long one inspired by torches – either one will do.
Size L 20 cm x W 20 cm x H 8.5 cm
Light Source LED 14W 3000K CRI 90 938lm
Size L 65 cm x W 20 cm x H 8.5 cm
Light Source LED 2x14W 3000K CRI 90 1960lm
Size L 135.5 cm x W 45 cm x H 8.5 cm
Light Source LED 4x14W 3000K CRI 90 4032lm
Size L 26.5 cm x W 20 cm x H 13.6 cm
Light Source LED 14W 3000K CRI 90 938lm
Size L 28.8 cm x W 20 cm x H 33.5 cm
Light Source LED 14W 3000K CRI 90 938lm
Designer Li, Hui Lun
After winning the German Design Award 2024 (Special Mention), WÚ has once again been recognised with two iconic international awards, the 2024 IF Design Award and the Red Dot Design Award. Designed by Li, Hui Lun, this is another milestone for SEEDDESIGN after the OLO Φ collection, which has been honoured in three major international design competitions.
“ Find your own light ”
During the Covid-19 pandemic, Li, Hui Lun found herself working from home for extended periods. She noticed that switching on her bedroom light would disturb her family members sharing the same space. This observation sparked an idea: to design a ‘personal light’ that would provide illumination without causing disruption. And thus, WÚ was born.
With its double-shaft design, WÚ offers versatile lighting options, allowing users to adjust both horizontal and vertical angles by extending the arm to the desired distance and rotating the shade to cast a 66° beam onto objects without interference. Beyond serving as a downward light, when recessed into its niche and the shade flipped upward, it can also provide indirect wall washing illumination, perfect for creating a relaxing ambiance.
The premium CRI 95 warm white light of WÚ faithfully restores the original colors of objects and ensures a thoughtful eye care experience. Available in three color options, WÚ complements any interior style and tone.
Design international competitions serve the purpose of unearthing outstanding design works, providing opportunities for exceptional designers to showcase their talent on the global stage, and inspiring collaborative efforts to create better design concepts that enhance the quality of life.
Established in 1953, the iF Design Award is the oldest design competition with a highly esteemed reputation often referred to as the “Oscar of Design.” In 2024, with nearly 11,000 entries from 72 countries, winning an iF Award has become a symbol of top-tier design excellence and is recognized as one of the most prestigious design awards worldwide.
With a history of over 60 years, the Red Dot Design Award is one of the largest and most influential design competitions globally, often mentioned alongside the renowned iF Design Award. With a relentless pursuit of design excellence and forward-thinking, it attracts designers from around the world to participate each year.
Unlike other international design competitions, the German Design Award Special Mention requires nomination based on prior recognition from other international design awards or by relevant authorities.
Size L 22 cm x W 5.5 cm x H 8.5 cm
Light Source LED 4.5W 2700K CRI95 289lm
Designer Li, Hui Lun
Light offers a subtle, ever-present glow, embracing the brightness of day and the serenity of night, illuminating the indescribable moments of everyday life.
▲ Brand New HALO Unveiled in 2024
▲ Classic CHINA Debuted in 2004
The ‘CHINA’ collection debuted two decades ago in 2004, drawing on Eastern inspiration and minimalism. Today, HALO gently reawakens this classic, with a pleated fabric shade that evokes the warmth of tradition. Its soft glow brings a quiet familiarity to modern spaces, blending nostalgia with contemporary elegance.
The hollow ring design encases a high color-rendering light source, distributing light evenly across the handmade pleated fabric through precise optics, leaving no harsh shadows along the rim while eliminating glare. This design reimagines the warm glow of tungsten lighting, subtly elevating everyday spaces with quiet elegance.
▲ Precisely Handmade Pleated Lampshade
▲ Halo Ring Design
Casting a soft, warm glow, the HALO pendant lamp enhances any setting with its subtle light. Its minimalist design embodies a quiet elegance, capturing the calm essence of wabi-sabi aesthetics.
Beyond the HALO desk lamp’s enchanting glow, the DJ Dimmer offers smooth brightness control. Whether for focus or quiet reflection, it lets you shape the light to create the perfect mood for any occasion.
Immerse yourself in the ambiance as the wall lamp rests gracefully against the wall, casting light both upwards and downwards, creating a captivating interplay of light and shadow.
SEEDDESIGN returned to Light + Building in 2024 after 6 years. Across 9,455 kilometers and 7 time zones, efficient rail transport and planned streetscapes welcome us warmly. The city’s pulse, vibrant as ever, exudes energy and creativity.
Our booth design showcased large black exteriors and white interiors, accentuating our products and drawing visitors in. Short video demos featuring WÚ, SOL, and TRAM were a crowd favorite, captivating audiences with visual and musical effects that demonstrated the interactive structure of the products.
▲ The prototype Mr. DJ is one of the most mouth-watering designs among the displays, showcasing an iconic structure that has since become a signature piece. Stay tuned for the new launch, expected in June 2024.
We extend our gratitude to every partner, distributor, designer, architect, customer, and visitor from around the world for gracing us with their presence, adding brilliance to our participation in this event.
In March of this year, SEED is making a comeback after the gap of COVID-19 to Frankfurt, Germany, participating in the biennial International Lighting and Architecture Exhibition. The event will bring together numerous renowned European lighting brands. We sincerely invite all like-minded friends to join us in this grand gathering, creating unforgettable moments together.
It is a yearning to transform mere products into seamless experiences that captivate and delight. When we detect even the slightest flaw, we crave innovation to elevate the user’s satisfaction and infuse ease into every interaction. It is through this intrepid spirit that we push boundaries and redefine what is possible, channeling our creativity into crafting groundbreaking designs that transcend expectations.
Discover PAOPAO, a stunning lamp with vacuum plating color layered on its glass top. Whether illuminated or turned off, it consistently captivates with a dual visual effect, making it a showstopper at any fair.
KONNECT is one of SEED’s latest innovative designs inspired by modern architecture. With its exclusive fixtures and unique structure, KONNECT breaks through the traditional one-way lighting, allowing for the easy construction of lamp bars suitable for diverse application scenarios.
TRAM is undoubtedly SEED’s most cutting-edge designs, promising an excellent ride. It utilizes the conductive properties of genuine brass to enable wireless lighting on the track, providing a delightful yet practical lighting experience with 360-degree rotation.
Partner with SEEDDESIGN and embark on a global journey! We seek distributors who share our passion for design and functionality to join our international team. Our products, recognized for their excellence, speak volumes. Join us in redefining success through a shared commitment to innovation. Let’s shape a prosperous future together in our international expansion.
We are pleased to offer you a complimentary ticket to the fair. Kindly reach out to us by completing the form below to receive your ticket.
As nature transitions into its autumnal glory, the world around us comes alive with a cornucopia of vibrant sensory experiences. And what better way to bask in this wondrous season than with the cordless lamps from OLOΦ and HOODIE? Whether you’re enjoying a leisurely stroll under the enchanting evening sky, or simply soaking in the beauty of a lazy weekend afternoon, these illuminating wonders allow you to bring a touch of radiance to every moment.
With the ambient light casting a warm and gentle glow upon the world, OLOΦ and HOODIE highlight the elegance and romance unique to autumn. Each scene is reminiscent of a tranquil painting, with the lamps shining like stars that guide us through the changing of the seasons.
This is a time of perfect balance, with nature providing just the right balance of light and darkness. And with these sublime portable lamps by your side, you can bask in the radiance of autumn wherever your heart takes you.
After over thirty years of innovation in the lighting sector, SEED made its grand entrance in M&O Paris this year, marking a significant milestone. This showcase stands as our first major exhibition post-pandemic, and we couldn’t be more thrilled.
We were ecstatic to engage with a diverse array of attendees, including local architects and international guests, at the 2023 M&O Paris. Throughout the event, we had the opportunity to illustrate the essence of Seedology and exhibit how our distinctive lamps seamlessly integrate with users through their exceptional features and craftsmanship, setting them apart within the industry.
▲KONNECT redefines traditional illumination by merging functionality with personalized artistic decor, offering a departure from conventional one-way lighting.
▲With its enchanting gleam and captivating smoky texture, PAOPAO captivated the audience with its allure.
▲Utilizing a brass track boasting remarkable electrical conductivity, TRAM replaces traditional wires, allowing the spotlight to effortlessly glide along its path and rotate 360°, leaving spectators mesmerized.
With sincere appreciation, we extend a heartfelt thank you to all who visited our booth and shared their positive feedback. We eagerly anticipate reconnecting with you at our next exhibition.
Coming along with night, when the body relaxes, the mind relaxes. Treasure the“Me time” no matter reading or meditation, a good bedside lamp can fit in so many different styles interiors for various of calming activities. Following are the tips and our recommendations guide you to choose the right one, sweet dream.
#Take the personal using habit into your consideration.
If you frequently read before sleep, a sufficient light would be absolutely needed to support, for example the rotatable lamp type allows to adjust the light direction to your object without interrupting your bedmate. (such as OLO, MUMU, LING…etc.) Or, if you used to phub your phone before bed, the dimmable light will help to deliver a slight brightness; Even better with glass shade more for atmosphere as the light is soften through the glass to the surrounding, exudes warmth and a feeling of security. (such as SIRCLE, DORA, JOJO LED)
#Proper position matters
Position the lamp at a height level between eyes and shoulders when sitting on the bed, no matter which lamp type like wall, pendant or table lamp, this is the proper height that offers sleepers the comfortable light preventing from glare.
OLO
Designer Li, Hui Lun
Using the basic elements of circles and lines, featuring the cutting-edge design of hollow circles with glare-free LED lighting, the rotatable lampshade with softened light can impressively create practical as well as ambient light. With an easy one-touch-dimmer, you are one fingertip away to letting your imagination run wild and allowing a good dream to begin.
▲ Hollow circles let the OLO shine through.
SIRCLE
Designer Li, Hui Lun
SIRCLE, a symbolization merged Square and Circle, inspired by the East aesthetic philosophy, the circular light ball just like a soft tender mind leaning on a sound substantial frame, chemically shaped a harmonious feature with its flexible body inside-out. Meanwhile, the fantastic performance of light through the opal mouth-blown glass, spreading the beauty of moonlight all over the space.
▲With a flexible “inside-out” design concept, the opal mouth-blown glasses appear to simply float at ease, with no restraints nor inhibitions.
MUMU
Designer Kuo, Keng Dian
Combining the coolness of metal and the warmth of wood, MUMU appears simple, peaceful yet detailed. The round angle of the edge balanced the sharpness of lines, and the 320° rotation is quite user friendly.
DORA
Designer Chang, Ting Ting/ Li, Hui Lun
Oh So Chic! One of the popular collections DORA since 2015, which was inspired by designer Ting’s childhood, who wanted to create a collection that was versatile, interactive, and fun! Dora is adorable as jewelry, being crystal and shine, either pendant or wall lamp will be a good fit for the bedside.
▲DORA P3
Photo credit：御見設計 Yudesignlab
▲Shine through the shining metal and clear glass, injecting the light efficiently.
LING
Designer Li, Hui Lun
With an airy grace, LING provides ample lighting yet remains clean and seamless. A twin lamp with uplight and downlight allows it emits ambient and projecting light at the same time. The rotating design echoed the practical spirit, which is more than beautiful but thoughtful.
▲LING PV
Photo credit：二三設計
▲The upward warm light softens the coldness of the metal, showing a double texture of light.
We start one day in bed, so as the end. Let the bedtime be a wonderful fleeting moment of our own, light up a unique bedside lamp to make a perfect ending to a long day.
September 7th to 11th, 2023
9:00 AM – 7:00 PM (Thu-Sun) |
9:00 AM – 6:00 PM (Mon)
Paris Nord Villepinte Exhibition Centre
Sector TODAY, Hall 6, Stand G68 H67
Prepare to be captivated by SEED at the 2023 Maison&Objet (M&O) Paris Exhibition. From September 7th to 11th, immerse yourself in a realm where light shapes spaces and stirs emotions.
Cutting-Edge Collections
Delve into our latest designs, featuring standout products like the Konnect pendant lamp, WÚ wall lamp, and Mr. DJ table lamp( an upcoming brand new product next year). These creations ingeniously harmonize technology and artistry, inviting you to explore a new realm of lighting experiences. Witness the captivating fusion of colors, shapes, and brilliance that effortlessly transforms commonplace surroundings into extraordinary displays.
Cutting-Edge Collections
Delve into our latest designs, featuring standout products like the Konnect pendant lamp, WÚ wall lamp, and Mr. DJ table lamp( an upcoming brand new product next year). These creations ingeniously harmonize technology and artistry, inviting you to explore a new realm of lighting experiences. Witness the captivating fusion of colors, shapes, and brilliance that effortlessly transforms commonplace surroundings into extraordinary displays.
Join us at our booth in the Paris Nord Villepinte Exhibition Centre and experience how light can transform your perception of space.
We’re excited to welcome you there!
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