“In an era of rapid product obsolescence, we strive to provide lamps that people will use for a lifetime, with solid, durable, and reliable mechanics.”
—— Meiric Chen, Founder & Design Director
This year, we unveiled the opening of Design Shanghai 2024. These highlights drive playful creations, meet complex design needs, and let the imagination soar.
Mr. DJ, one of our latest designs, stands out with its pure mechanical aesthetics and genuine brass gears showcased through an intriguing clear DJ base. KONNECT presents a range of pendant and desk lamps with flippable lampshades, blending striking design with practicality. The new HALO series features intricate pleated fabric shades and high-CRI 90 light sources, replicating natural sunlight.
▲Elements on the reading wall tell the inspiration and development stories behind Mr. DJ.
▲In the interactive section, visitors can feel the changes in light reflected by mirrors as they rotate the base and experience the fun of being a DJ.
▲In this area, we use decorative fabric backdrops that echo the pleated fabric shades of HALO, allowing people to experience the essence of the lighting atmosphere in this area.
▲KONNECT luminaires with eye-catching and practical reversible shades give more flexible lighting for traditional round dining tables.
▲KONNECT’s new table lamp has the flexibility to offer versatile lighting solutions for workspaces.
▲The OLO XL series features enlarged classic hollow lampshades and comes in various styles.
Along the aisle, visitors engaged with a wide range of classic products, including SQUARE, WÚ, and MIST LED. As they turned to view the unobstructed 4.1-meter-high main section, many gathered around the luminaires with curiosity. It’s wonderful to see how these interactions deepen the bond between people and light.
Thank you very much to everyone who visited our exhibition and supported us. We hope you enjoyed the experience as much as we did, and we look forward to seeing you again soon.
SEEDDESIGN returned to Light + Building in 2024 after 6 years. Across 9,455 kilometers and 7 time zones, efficient rail transport and planned streetscapes welcome us warmly. The city’s pulse, vibrant as ever, exudes energy and creativity.
Our booth design showcased large black exteriors and white interiors, accentuating our products and drawing visitors in. Short video demos featuring WÚ, SOL, and TRAM were a crowd favorite, captivating audiences with visual and musical effects that demonstrated the interactive structure of the products.
▲ The prototype Mr. DJ is one of the most mouth-watering designs among the displays, showcasing an iconic structure that has since become a signature piece. Stay tuned for the new launch, expected in June 2024.
We extend our gratitude to every partner, distributor, designer, architect, customer, and visitor from around the world for gracing us with their presence, adding brilliance to our participation in this event.
In March of this year, SEED is making a comeback after the gap of COVID-19 to Frankfurt, Germany, participating in the biennial International Lighting and Architecture Exhibition. The event will bring together numerous renowned European lighting brands. We sincerely invite all like-minded friends to join us in this grand gathering, creating unforgettable moments together.
It is a yearning to transform mere products into seamless experiences that captivate and delight. When we detect even the slightest flaw, we crave innovation to elevate the user’s satisfaction and infuse ease into every interaction. It is through this intrepid spirit that we push boundaries and redefine what is possible, channeling our creativity into crafting groundbreaking designs that transcend expectations.
Discover PAOPAO, a stunning lamp with vacuum plating color layered on its glass top. Whether illuminated or turned off, it consistently captivates with a dual visual effect, making it a showstopper at any fair.
KONNECT is one of SEED’s latest innovative designs inspired by modern architecture. With its exclusive fixtures and unique structure, KONNECT breaks through the traditional one-way lighting, allowing for the easy construction of lamp bars suitable for diverse application scenarios.
TRAM is undoubtedly SEED’s most cutting-edge designs, promising an excellent ride. It utilizes the conductive properties of genuine brass to enable wireless lighting on the track, providing a delightful yet practical lighting experience with 360-degree rotation.
Partner with SEEDDESIGN and embark on a global journey! We seek distributors who share our passion for design and functionality to join our international team. Our products, recognized for their excellence, speak volumes. Join us in redefining success through a shared commitment to innovation. Let’s shape a prosperous future together in our international expansion.
We are pleased to offer you a complimentary ticket to the fair. Kindly reach out to us by completing the form below to receive your ticket.
After over thirty years of innovation in the lighting sector, SEED made its grand entrance in M&O Paris this year, marking a significant milestone. This showcase stands as our first major exhibition post-pandemic, and we couldn’t be more thrilled.
We were ecstatic to engage with a diverse array of attendees, including local architects and international guests, at the 2023 M&O Paris. Throughout the event, we had the opportunity to illustrate the essence of Seedology and exhibit how our distinctive lamps seamlessly integrate with users through their exceptional features and craftsmanship, setting them apart within the industry.
▲KONNECT redefines traditional illumination by merging functionality with personalized artistic decor, offering a departure from conventional one-way lighting.
▲With its enchanting gleam and captivating smoky texture, PAOPAO captivated the audience with its allure.
▲Utilizing a brass track boasting remarkable electrical conductivity, TRAM replaces traditional wires, allowing the spotlight to effortlessly glide along its path and rotate 360°, leaving spectators mesmerized.
With sincere appreciation, we extend a heartfelt thank you to all who visited our booth and shared their positive feedback. We eagerly anticipate reconnecting with you at our next exhibition.
September 7th to 11th, 2023
9:00 AM – 7:00 PM (Thu-Sun) |
9:00 AM – 6:00 PM (Mon)
Paris Nord Villepinte Exhibition Centre
Sector TODAY, Hall 6, Stand G68 H67
Prepare to be captivated by SEED at the 2023 Maison&Objet (M&O) Paris Exhibition. From September 7th to 11th, immerse yourself in a realm where light shapes spaces and stirs emotions.
Cutting-Edge Collections
Delve into our latest designs, featuring standout products like the Konnect pendant lamp, WÚ wall lamp, and Mr. DJ table lamp( an upcoming brand new product next year). These creations ingeniously harmonize technology and artistry, inviting you to explore a new realm of lighting experiences. Witness the captivating fusion of colors, shapes, and brilliance that effortlessly transforms commonplace surroundings into extraordinary displays.
Cutting-Edge Collections
Delve into our latest designs, featuring standout products like the Konnect pendant lamp, WÚ wall lamp, and Mr. DJ table lamp( an upcoming brand new product next year). These creations ingeniously harmonize technology and artistry, inviting you to explore a new realm of lighting experiences. Witness the captivating fusion of colors, shapes, and brilliance that effortlessly transforms commonplace surroundings into extraordinary displays.
Join us at our booth in the Paris Nord Villepinte Exhibition Centre and experience how light can transform your perception of space.
We’re excited to welcome you there!
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As we celebrate the grand opening of our new Shenzhen Store, let’s take a closer look at the space and the thoughtful considerations that have gone into creating this marvelous showroom. Meticulously designed in a well-structured space on the sixth floor, it offers customers an unparalleled shopping experience.
Approaching the store, a large glass window proudly displays SEED’s confident creations, akin to hidden treasures waiting to be discovered inside. Step in, and you’ll find a spacious area with interactive structures of lamps, providing a firsthand glimpse of the magic. Adjusting the lighting range reveals the mesmerizing play of light and shadow, allowing you to truly appreciate the elegant design.
Our immersive experiential space exudes a warm and inviting ambiance, mirroring a real home, creating an environment for guests to leave their busy thoughts behind and fully immerse themselves in comfort.
At SEED, we are committed to creating a cozy and inviting atmosphere throughout the store, evoking the serene and comforting feeling of returning home.
❝ We do not follow trend,
we follow people. ❞
SEEDDESIGN Shenzhen Brand Store
▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00
We are delighted to announce the grand opening of our fifth flagship store, Seed Shenzhen Store. This momentous occasion signals another significant step in our journey, and we are excited to bring our exceptional products and services to this vibrant city.
Thanks to all our esteemed guests for making the opening party an unforgettable event, while we showcased a series of iconic products, highlighting their premium light quality and detailed craftsmanship, as well as introducing exciting new concepts.
We would like to sincerely invite you to visit our new store and immerse yourself in the exploration of our latest collections, where excellence awaits.
SEEDDESIGN Shenzhen Brand Store
▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00
This year, at Design Shanghai 2023, SEEDDESIGN had the pleasure of welcoming numerous visitors to our booth. The event provided an ideal platform to present our latest product series.
Visitors were enthralled by the engaging displays throughout the booth. The LISA area, with its reflective surfaces and enchanting lighting, offered a mesmerizing experience. Meanwhile, the WÚ exhibit invited attendees to interact with its innovative design, showcasing the perfect blend of form and function.
WING was an absolute highlight of SEEDDESIGN’s exhibit. Positioned at the entrance, WING’s captivating design and dynamic lighting earned it the prestigious Design Shanghai Picks award, distinguishing it from other exhibits.
We would like to extend our heartfelt appreciation to all the individuals who took the time to visit our booth. Thank you for being a part of our journey at the 2023 Shanghai International Design Fair. We sincerely appreciate your support and look forward to welcoming you back in the near future.
We are so thrilled to share the side shots of our 2022 launch event this October in Taipei. Over a hundred guests’ presence brought the light to the party, it was great to see the partners from far-off cities and the talks had been fruitful with joy!
During the event, our lighting designers conveyed their inspiration and perspectives on how they created design concepts and details of the latest collections– KONNECT, OLO Φ portable, WÚ, LISA, and WING. And Meiric, the design director, shared his experience and knowledge on how to overcome the challenges of the lighting design process.
▲ WÚ, a multi-adjustable wall lamp, will be released in 2023.
▲ OLO Φ Portable is a wireless table lamp extended from 2021 RedDot Award winner OLO Φ D.
▲ 2022 iF design award winner-OLOΦ series.
▲ SQUARE wins the 2022 Red Dot Design Award and German Design Award.
Vibing this party we had a DJ playing great music at the same time echoing SEED’s iconic device—DJ Dimmer Base— and we made a transparent unit demonstrating how the gears transmit to the dimmer, so when rotating the base clockwise, the light would gradually turn on, like DJ’s with their turntables to control brightness by scratching.
▲ MIST LED glows like a drop of golden sun.
A Joyful gathering under lights.
After showing a series of new works for late 2022 and 2023, we would like to say a big “Thank you!” to all those who participated. Thank you for spending a great afternoon with us.
Simple yet sophisticated
Every exquisite piece must have gone through a rather diverse formation process to perform its purity. We believe the best designs are meant to be simple, elegant, and timeless, inheriting our Seedology “We do not follow trends, we follow people”. We have designers seize every fleeting moment of inspiration onto drawings, engineers and craftsmen, who always turn the ordinary into the extraordinary. Thanks to the team work hashing out the pieces of mouth-watering products embody these principles.
Turning imagination into reality
Venturing into our third decade in the everchanging lighting industry, now we are celebrating our 30 year anniversary by holding an exhibition on-line and off-line in all the Seed stores, to share the ideas of craftsmanship and technology on how we continue developing and refining lighting fixtures since 1991, in response to the theme “Simplicity is the ultimate form of sophistication”.
▲ Entrance tour guide
▲ OLO wins both Red Dot and iF Awards.
▲ APOLLO & PENSÉE
▲ Exclusive DJ dimmer display
▲ The basic principles of pulleys in the evergreen classic “JOJO”
▲ Mist LED collection
▲ The coloring process of gradually cloudy MIST lamp shade.
除了展示燈具的工藝製作過程，特展也設有沉浸式光氛體驗區，讓觀展人在能調整色溫/ 亮度的 SQUARE 正吊燈下方，拿起一本書，實際調整、體驗什麼樣的光最適合自己。
▲ 拿本書，花些時間在沉浸式光氛體驗區找到自己喜歡的光。
在展覽結束前，別忘了拿起手機掃描，進入 SEED 30 線上展 進行Find My Seed Light 測驗，找到專屬自己的喜的燈，更可以在門市中搜尋，看看它實際的模樣，最後還能挑選一張喜歡的燈具卡片帶回家。
“From dawn to dusk, people are naturally attracted by the change of the sky. For this very reason, I created a fixture that channels the natural brightness from outside,” states Designer Chen.Symbolizing the Sun, the APOLLO collection features a large LED light source with sun-like warmth to create a relaxing living space. Among them, the floor lamp is equipped with progressive dimming function, whether it is mimicking the bright morning light, afternoon sunlight, or elegant moonlight, all of which can be collected in one room everyday.
DJ Dimmer is one of the designer’s wacky inventions. Once upon a time, designer Meiric and his Danish clients Carsten and Christian sat on the floor engrossed in a deep discussion in the sample room. While Meiric was playing with a lamp in hands, an idea occurred to him: “what if a lamp switch could be operated like DJ’s with their turntables, to control brightness by scratching? What fun that would be!” So he immediately took to his drawing board and sketched the concept out on paper.
As though walking in the morning fog, the MIST attempts to capture the very moment in which the light reveals itself from the translucence in-between the mouth-blown glass.
Inspired by spinning Yo-Yo. In 1994, Meiric masterfully captures childlike innocence in his creation of the JOJO pendant. Looking like a musical note on a pentagram, users are able to adjust the wire length swiftly by pulling its oblate lampshade up-and-down to generate a lighting scenario with some personal touch.
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