“In an era of rapid product obsolescence, we strive to provide lamps that people will use for a lifetime, with solid, durable, and reliable mechanics.”
—— Meiric Chen, Founder & Design Director
This year, we unveiled the opening of Design Shanghai 2024. These highlights drive playful creations, meet complex design needs, and let the imagination soar.
Mr. DJ, one of our latest designs, stands out with its pure mechanical aesthetics and genuine brass gears showcased through an intriguing clear DJ base. KONNECT presents a range of pendant and desk lamps with flippable lampshades, blending striking design with practicality. The new HALO series features intricate pleated fabric shades and high-CRI 90 light sources, replicating natural sunlight.
▲Elements on the reading wall tell the inspiration and development stories behind Mr. DJ.
▲In the interactive section, visitors can feel the changes in light reflected by mirrors as they rotate the base and experience the fun of being a DJ.
▲In this area, we use decorative fabric backdrops that echo the pleated fabric shades of HALO, allowing people to experience the essence of the lighting atmosphere in this area.
▲KONNECT luminaires with eye-catching and practical reversible shades give more flexible lighting for traditional round dining tables.
▲KONNECT’s new table lamp has the flexibility to offer versatile lighting solutions for workspaces.
▲The OLO XL series features enlarged classic hollow lampshades and comes in various styles.
Along the aisle, visitors engaged with a wide range of classic products, including SQUARE, WÚ, and MIST LED. As they turned to view the unobstructed 4.1-meter-high main section, many gathered around the luminaires with curiosity. It’s wonderful to see how these interactions deepen the bond between people and light.
Thank you very much to everyone who visited our exhibition and supported us. We hope you enjoyed the experience as much as we did, and we look forward to seeing you again soon.
SEEDDESIGN returned to Light + Building in 2024 after 6 years. Across 9,455 kilometers and 7 time zones, efficient rail transport and planned streetscapes welcome us warmly. The city’s pulse, vibrant as ever, exudes energy and creativity.
Our booth design showcased large black exteriors and white interiors, accentuating our products and drawing visitors in. Short video demos featuring WÚ, SOL, and TRAM were a crowd favorite, captivating audiences with visual and musical effects that demonstrated the interactive structure of the products.
▲ The prototype Mr. DJ is one of the most mouth-watering designs among the displays, showcasing an iconic structure that has since become a signature piece. Stay tuned for the new launch, expected in June 2024.
We extend our gratitude to every partner, distributor, designer, architect, customer, and visitor from around the world for gracing us with their presence, adding brilliance to our participation in this event.
In March of this year, SEED is making a comeback after the gap of COVID-19 to Frankfurt, Germany, participating in the biennial International Lighting and Architecture Exhibition. The event will bring together numerous renowned European lighting brands. We sincerely invite all like-minded friends to join us in this grand gathering, creating unforgettable moments together.
It is a yearning to transform mere products into seamless experiences that captivate and delight. When we detect even the slightest flaw, we crave innovation to elevate the user’s satisfaction and infuse ease into every interaction. It is through this intrepid spirit that we push boundaries and redefine what is possible, channeling our creativity into crafting groundbreaking designs that transcend expectations.
Discover PAOPAO, a stunning lamp with vacuum plating color layered on its glass top. Whether illuminated or turned off, it consistently captivates with a dual visual effect, making it a showstopper at any fair.
KONNECT is one of SEED’s latest innovative designs inspired by modern architecture. With its exclusive fixtures and unique structure, KONNECT breaks through the traditional one-way lighting, allowing for the easy construction of lamp bars suitable for diverse application scenarios.
TRAM is undoubtedly SEED’s most cutting-edge designs, promising an excellent ride. It utilizes the conductive properties of genuine brass to enable wireless lighting on the track, providing a delightful yet practical lighting experience with 360-degree rotation.
Partner with SEEDDESIGN and embark on a global journey! We seek distributors who share our passion for design and functionality to join our international team. Our products, recognized for their excellence, speak volumes. Join us in redefining success through a shared commitment to innovation. Let’s shape a prosperous future together in our international expansion.
We are pleased to offer you a complimentary ticket to the fair. Kindly reach out to us by completing the form below to receive your ticket.
After over thirty years of innovation in the lighting sector, SEED made its grand entrance in M&O Paris this year, marking a significant milestone. This showcase stands as our first major exhibition post-pandemic, and we couldn’t be more thrilled.
We were ecstatic to engage with a diverse array of attendees, including local architects and international guests, at the 2023 M&O Paris. Throughout the event, we had the opportunity to illustrate the essence of Seedology and exhibit how our distinctive lamps seamlessly integrate with users through their exceptional features and craftsmanship, setting them apart within the industry.
▲KONNECT redefines traditional illumination by merging functionality with personalized artistic decor, offering a departure from conventional one-way lighting.
▲With its enchanting gleam and captivating smoky texture, PAOPAO captivated the audience with its allure.
▲Utilizing a brass track boasting remarkable electrical conductivity, TRAM replaces traditional wires, allowing the spotlight to effortlessly glide along its path and rotate 360°, leaving spectators mesmerized.
With sincere appreciation, we extend a heartfelt thank you to all who visited our booth and shared their positive feedback. We eagerly anticipate reconnecting with you at our next exhibition.
September 7th to 11th, 2023
9:00 AM – 7:00 PM (Thu-Sun) |
9:00 AM – 6:00 PM (Mon)
Paris Nord Villepinte Exhibition Centre
Sector TODAY, Hall 6, Stand G68 H67
Prepare to be captivated by SEED at the 2023 Maison&Objet (M&O) Paris Exhibition. From September 7th to 11th, immerse yourself in a realm where light shapes spaces and stirs emotions.
Cutting-Edge Collections
Delve into our latest designs, featuring standout products like the Konnect pendant lamp, WÚ wall lamp, and Mr. DJ table lamp( an upcoming brand new product next year). These creations ingeniously harmonize technology and artistry, inviting you to explore a new realm of lighting experiences. Witness the captivating fusion of colors, shapes, and brilliance that effortlessly transforms commonplace surroundings into extraordinary displays.
Cutting-Edge Collections
Delve into our latest designs, featuring standout products like the Konnect pendant lamp, WÚ wall lamp, and Mr. DJ table lamp( an upcoming brand new product next year). These creations ingeniously harmonize technology and artistry, inviting you to explore a new realm of lighting experiences. Witness the captivating fusion of colors, shapes, and brilliance that effortlessly transforms commonplace surroundings into extraordinary displays.
Join us at our booth in the Paris Nord Villepinte Exhibition Centre and experience how light can transform your perception of space.
We’re excited to welcome you there!
Follow us by joining our mailing list to keep up on the latest SEEDDESIGN products, inspirations and events!
As we celebrate the grand opening of our new Shenzhen Store, let’s take a closer look at the space and the thoughtful considerations that have gone into creating this marvelous showroom. Meticulously designed in a well-structured space on the sixth floor, it offers customers an unparalleled shopping experience.
Approaching the store, a large glass window proudly displays SEED’s confident creations, akin to hidden treasures waiting to be discovered inside. Step in, and you’ll find a spacious area with interactive structures of lamps, providing a firsthand glimpse of the magic. Adjusting the lighting range reveals the mesmerizing play of light and shadow, allowing you to truly appreciate the elegant design.
Our immersive experiential space exudes a warm and inviting ambiance, mirroring a real home, creating an environment for guests to leave their busy thoughts behind and fully immerse themselves in comfort.
At SEED, we are committed to creating a cozy and inviting atmosphere throughout the store, evoking the serene and comforting feeling of returning home.
❝ We do not follow trend,
we follow people. ❞
SEEDDESIGN Shenzhen Brand Store
▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00
We are delighted to announce the grand opening of our fifth flagship store, Seed Shenzhen Store. This momentous occasion signals another significant step in our journey, and we are excited to bring our exceptional products and services to this vibrant city.
Thanks to all our esteemed guests for making the opening party an unforgettable event, while we showcased a series of iconic products, highlighting their premium light quality and detailed craftsmanship, as well as introducing exciting new concepts.
We would like to sincerely invite you to visit our new store and immerse yourself in the exploration of our latest collections, where excellence awaits.
SEEDDESIGN Shenzhen Brand Store
▌Address: Room 630, 6th Floor, Art Design Center Phase I, Zhanyi Road, Luohu District, Shenzhen, China
▌TEL : +86-0755-8222-8114
▌Opening Hours: Mon. – Sun. 10:00-19:00
Taipei — a city where lights flicker and stories intertwine, bearing witness to the passing of time.
As 2025 unfolds, the SEED Taipei Concept Store reopens after over nine months of thoughtful renovation, bringing renewed light to the city.
More than a showroom, the renewed space combines SEED’s full lighting collection across themed floors—each a quiet experiment in light and space. Every detail has been refined—from spatial flow to a rich palette of materials, including warm wood, pristine white, textured concrete, and custom finishes. Together, they reveal the many expressions of light and how it subtly transforms space.
▲ Step inside to the copper-toned glow of LALU+ and DORA. A textured wall enhances the lighting, as PAOPAO echoes the front display in soft light and shadow.
▲ Downstairs on B1, a calm, focused space allows light to take center stage. Black and grey textured walls define zones, highlighting each fixture against varied surfaces.
▲ The second floor simulates a home setting, where visitors can experience layered lighting. It also introduces SEEDDESIGN’s new service— bespoke project for a more personal touch at home.
Across three afternoons during the opening, we welcomed many friends from the industry—including interior designers, media professionals, and long-time collaborators—to share in this delightful occasion.
Following a warm welcome from the host and a presentation of the classics by our senior specialists. Our in-house designers took the stage across three weeks, each week featuring a different voice: our Design Director, a senior designer, and a new-generation talent. They shared their creative journeys—from the first spark of inspiration to the challenges of bringing each idea to life. They spoke of the delicate balance between structure and beauty, and the technical hurdles that shaped their designs. Through each story, it became clear: a light is never just a product—it is a thoughtful exploration of illumination and life.
We appreciate everyone who joined us and made these afternoons so meaningful.
Your presence, curiosity, and heartfelt responses warmed every story. As the lights dimmed and conversations lingered, we were reminded once again—design is not just about creating objects, but about connecting lives through light.
This year, at Design Shanghai 2023, SEEDDESIGN had the pleasure of welcoming numerous visitors to our booth. The event provided an ideal platform to present our latest product series.
Visitors were enthralled by the engaging displays throughout the booth. The LISA area, with its reflective surfaces and enchanting lighting, offered a mesmerizing experience. Meanwhile, the WÚ exhibit invited attendees to interact with its innovative design, showcasing the perfect blend of form and function.
WING was an absolute highlight of SEEDDESIGN’s exhibit. Positioned at the entrance, WING’s captivating design and dynamic lighting earned it the prestigious Design Shanghai Picks award, distinguishing it from other exhibits.
We would like to extend our heartfelt appreciation to all the individuals who took the time to visit our booth. Thank you for being a part of our journey at the 2023 Shanghai International Design Fair. We sincerely appreciate your support and look forward to welcoming you back in the near future.
We are so thrilled to share the side shots of our 2022 launch event this October in Taipei. Over a hundred guests’ presence brought the light to the party, it was great to see the partners from far-off cities and the talks had been fruitful with joy!
During the event, our lighting designers conveyed their inspiration and perspectives on how they created design concepts and details of the latest collections– KONNECT, OLO Φ portable, WÚ, LISA, and WING. And Meiric, the design director, shared his experience and knowledge on how to overcome the challenges of the lighting design process.
▲ WÚ, a multi-adjustable wall lamp, will be released in 2023.
▲ OLO Φ Portable is a wireless table lamp extended from 2021 RedDot Award winner OLO Φ D.
▲ 2022 iF design award winner-OLOΦ series.
▲ SQUARE wins the 2022 Red Dot Design Award and German Design Award.
Vibing this party we had a DJ playing great music at the same time echoing SEED’s iconic device—DJ Dimmer Base— and we made a transparent unit demonstrating how the gears transmit to the dimmer, so when rotating the base clockwise, the light would gradually turn on, like DJ’s with their turntables to control brightness by scratching.
▲ MIST LED glows like a drop of golden sun.
A Joyful gathering under lights.
After showing a series of new works for late 2022 and 2023, we would like to say a big “Thank you!” to all those who participated. Thank you for spending a great afternoon with us.
Sign up for our newsletter
Join our mailing list to keep up on the latest SEEDDESIGN events, products and inspirations.
