Taipei — a city where lights flicker and stories intertwine, bearing witness to the passing of time.
As 2025 unfolds, the SEED Taipei Concept Store reopens after over nine months of thoughtful renovation, bringing renewed light to the city.
More than a showroom, the renewed space combines SEED’s full lighting collection across themed floors—each a quiet experiment in light and space. Every detail has been refined—from spatial flow to a rich palette of materials, including warm wood, pristine white, textured concrete, and custom finishes. Together, they reveal the many expressions of light and how it subtly transforms space.
▲ Step inside to the copper-toned glow of LALU+ and DORA. A textured wall enhances the lighting, as PAOPAO echoes the front display in soft light and shadow.
▲ Downstairs on B1, a calm, focused space allows light to take center stage. Black and grey textured walls define zones, highlighting each fixture against varied surfaces.
▲ The second floor simulates a home setting, where visitors can experience layered lighting. It also introduces SEEDDESIGN’s new service— bespoke project for a more personal touch at home.
Across three afternoons during the opening, we welcomed many friends from the industry—including interior designers, media professionals, and long-time collaborators—to share in this delightful occasion.
Following a warm welcome from the host and a presentation of the classics by our senior specialists. Our in-house designers took the stage across three weeks, each week featuring a different voice: our Design Director, a senior designer, and a new-generation talent. They shared their creative journeys—from the first spark of inspiration to the challenges of bringing each idea to life. They spoke of the delicate balance between structure and beauty, and the technical hurdles that shaped their designs. Through each story, it became clear: a light is never just a product—it is a thoughtful exploration of illumination and life.
We appreciate everyone who joined us and made these afternoons so meaningful.
Your presence, curiosity, and heartfelt responses warmed every story. As the lights dimmed and conversations lingered, we were reminded once again—design is not just about creating objects, but about connecting lives through light.
Coming along with night, when the body relaxes, the mind relaxes. Treasure the“Me time” no matter reading or meditation, a good bedside lamp can fit in so many different styles interiors for various of calming activities. Following are the tips and our recommendations guide you to choose the right one, sweet dream.
#Take the personal using habit into your consideration.
If you frequently read before sleep, a sufficient light would be absolutely needed to support, for example the rotatable lamp type allows to adjust the light direction to your object without interrupting your bedmate. (such as OLO, MUMU, LING…etc.) Or, if you used to phub your phone before bed, the dimmable light will help to deliver a slight brightness; Even better with glass shade more for atmosphere as the light is soften through the glass to the surrounding, exudes warmth and a feeling of security. (such as SIRCLE, DORA, JOJO LED)
#Proper position matters
Position the lamp at a height level between eyes and shoulders when sitting on the bed, no matter which lamp type like wall, pendant or table lamp, this is the proper height that offers sleepers the comfortable light preventing from glare.
OLO
Designer Li, Hui Lun
Using the basic elements of circles and lines, featuring the cutting-edge design of hollow circles with glare-free LED lighting, the rotatable lampshade with softened light can impressively create practical as well as ambient light. With an easy one-touch-dimmer, you are one fingertip away to letting your imagination run wild and allowing a good dream to begin.
▲ Hollow circles let the OLO shine through.
SIRCLE
Designer Li, Hui Lun
SIRCLE, a symbolization merged Square and Circle, inspired by the East aesthetic philosophy, the circular light ball just like a soft tender mind leaning on a sound substantial frame, chemically shaped a harmonious feature with its flexible body inside-out. Meanwhile, the fantastic performance of light through the opal mouth-blown glass, spreading the beauty of moonlight all over the space.
▲With a flexible “inside-out” design concept, the opal mouth-blown glasses appear to simply float at ease, with no restraints nor inhibitions.
MUMU
Designer Kuo, Keng Dian
Combining the coolness of metal and the warmth of wood, MUMU appears simple, peaceful yet detailed. The round angle of the edge balanced the sharpness of lines, and the 320° rotation is quite user friendly.
DORA
Designer Chang, Ting Ting/ Li, Hui Lun
Oh So Chic! One of the popular collections DORA since 2015, which was inspired by designer Ting’s childhood, who wanted to create a collection that was versatile, interactive, and fun! Dora is adorable as jewelry, being crystal and shine, either pendant or wall lamp will be a good fit for the bedside.
▲DORA P3
Photo credit：御見設計 Yudesignlab
▲Shine through the shining metal and clear glass, injecting the light efficiently.
LING
Designer Li, Hui Lun
With an airy grace, LING provides ample lighting yet remains clean and seamless. A twin lamp with uplight and downlight allows it emits ambient and projecting light at the same time. The rotating design echoed the practical spirit, which is more than beautiful but thoughtful.
▲LING PV
Photo credit：二三設計
▲The upward warm light softens the coldness of the metal, showing a double texture of light.
We start one day in bed, so as the end. Let the bedtime be a wonderful fleeting moment of our own, light up a unique bedside lamp to make a perfect ending to a long day.
Composed of simple lines, LISA smoothly shifts light from linear to cross through the free rotation of crossbar, drawing in a warm flow of light as a visual effect of ever-changing light and shadow.
Simple yet versatile
Simple and neat, the designer has created an intriguing piece by subtly interweaving interactive elements and geometric lines. The three light poles can be operated individually—either in parallel or in random directions.
Subtle and refined
The purer the line, the more craftsmanship is required. Looking closer you will see the light poles are accurately aligned when they turn linear. Each space tolerance in between has to be taken with precision through back and forth multiple processes – stamping and forming, cutting and meticulous polishing – each step is crucial, demonstrating the subtleness and purity of the piece of work.
Comfy-cozy in the natural warm light
LISA features high-performance LED CRI 98, as natural as sunlight restoring the true color of the object. And comes with thoughtfully designed diffusers, emitting soft light and reducing glare for a sophisticated lighting atmosphere.
LISA linear pendant
The light poles can be rotated at will to satisfy the basic illumination and to guide the visual effect in the space with their smooth beam line.
LISA floor lamp
Equipped with optical sensor dimming to control the brightness by simply pausing a hand in front of it, or waving a hand to switch it on/off.
LISA wall lamp
LISA can also be a supportive partner next to a dressing mirror or vanity mirror, emitting beautiful and natural light without bothersome shadows.
LISA
LISA PL3
Size L 139.9cm x W 11.7cm x H 46.5cm
Light Source LED 3 x 7W 2700K CRI98 706lm
LISA F（with optical sensor dimmer）
Size L 30cm x W 30cm x H 180.5cm
Light Source LED 3 x 7W 2700K CRI98 706lm
LISA W
Size L 8cm x W 8cm x H 46.5cm
Light Source LED 1 x 5W 2700K CRI98 148lm
Designer Wang, Sheng-Wen
“When I was a kid, me and my younger siblings used to visit my grandma in the next town by riding a sugar railways freight train. Unlike the modern trains, it ran not so fast that we could sneakily hop on where the train switched out the crew. I’d grasp the railing with one hand and feel the wind blowing across the fingers of another hand. That was the 1970s, my childhood and all those beautiful memories are connecting with that train, the journey, and the sweet treats given by my grandma when we were occasionally reunited”
_ Design director, Chen, Chao-Cheng
Breaking the limits
It has always been a challenge giving the fixtures flexibility, taking into account the possibility of wire twists while adjusting. Inspired by the childhood memory of railroad tracks, the designer took advantage of genuine brass to develop a wireless track as the lamp body that allows each luminaire to be movable. The linear lamp body is made up of two brass tracks with 18 round holes spaced equally. Benefiting from brass’ excellent conductivity replacing the traditional wires, the track carries each spot to move with the holes and set exactly to suit your needs.
Change the position of lamp spots by simply screwing on and off.
*Comes with removable lamp spots as part of the standard configuration. MUST keep all the units on a track to avoid malfunction, maximum add 2 units by options.
Ensuring the proper electrode placement positive (+) and negative (-) while moving the lamp spots.
Unrestrained lighting layout
Thanks to the innovative structure and the application of material physical properties, TRAM has great flexibility to utilize the luminaire.
Rotate the lamp spots to change the light direction handily.
Free to turn the spots to direct or indirect light by needs.
Nourishing distinctive luster over time
The surface of brass would be gradually changed with various environments and users. That’s nature and we love the unique texture over time. You can periodically maintain the luster with Brass Polish or just leave the brass age gracefully, that’s an intimate relationship between people and daily objects.
Caring for brass by regular polishing to keep it gleaming.
(Use a soft cleaning cloth and Brass Polish)
Retro-inspired modern device
Bringing retro style into contemporary is challenging, but also rewarding. Just imagine how satisfied designers feel knowing that they succeeded in mixing earlier pieces of lighting with cutting-edge tech. Equipped with optic control, the light is dimmable with simple touchless gestures. The more freedom of use the lamp has, the more space you leave for the spontaneity of the user.
The TRAM brilliantly delivers a high-quality CRI 95 luminaire, restoring the original color to daily life. The stepped optical lens shrinks the beam angle to 58° avoiding glare offending eyes.
When hand off, the brightness will be locked and memorized.
• Fin-shaped heat sink module
The Aluminum heat sink has had an instrumental effect, not only on how the product performs by its high thermal dissipation ability prolonging the lifetime, but also the fin structure ideally integraled in this industrial design.
Ladies and gentlemen, welcome on board. We hope you enjoy the journey toward the light.
TRAM
TRAM Pendant PE5
Light Source LED 5 x 4W 3000K CRI95 1205lm
Size L 149.6cm x W 7.2cm x H 5cm
TRAM Floor FE3
Light Source LED 3 x 4W 3000K CRI95 723lm
Size L 30cm x W 30cm x H 186.2cm
Designer Chen, Chao-Cheng
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