Debuting in 1994 and inspired by the spinning Yo-Yo, the JOJO quickly became a sensation. Now, after its successful launch, we are excited to celebrate its 30th anniversary with the stunning new matt black edition.
Debuting in 1994 and inspired by the spinning Yo-Yo, the JOJO quickly became a sensation. Now, after its successful launch, we are excited to celebrate its 30th anniversary with the stunning new matt black edition.
Experience the mesmerizing blend of classic and modern aesthetic with the JOJO LED in its latest matt black edition. Its opal mouth-blown glass lampshade creates captivating lighting effects, making it a perfect choice to enhance any space with a touch of sophistication and contemporary charm.
As one of SEED’s most iconic products, the JOJO has endured for 30 years since SEED’s early days. With its innovative structure and timeless design, JOJO has been inspiring and illuminating spaces for three decades. Join us in celebrating this remarkable milestone as we look forward to many more years of JOJO’s brilliance.
*Limited Edition in the U.S. Only
After winning the German Design Award 2024 (Special Mention), WÚ has once again been recognised with two iconic international awards, the 2024 IF Design Award and the Red Dot Design Award. Designed by Li, Hui Lun, this is another milestone for SEEDDESIGN after the OLO Φ collection, which has been honoured in three major international design competitions.
“ Find your own light ”
During the Covid-19 pandemic, Li, Hui Lun found herself working from home for extended periods. She noticed that switching on her bedroom light would disturb her family members sharing the same space. This observation sparked an idea: to design a ‘personal light’ that would provide illumination without causing disruption. And thus, WÚ was born.
With its double-shaft design, WÚ offers versatile lighting options, allowing users to adjust both horizontal and vertical angles by extending the arm to the desired distance and rotating the shade to cast a 66° beam onto objects without interference. Beyond serving as a downward light, when recessed into its niche and the shade flipped upward, it can also provide indirect wall washing illumination, perfect for creating a relaxing ambiance.
The premium CRI 95 warm white light of WÚ faithfully restores the original colors of objects and ensures a thoughtful eye care experience. Available in three color options, WÚ complements any interior style and tone.
Design international competitions serve the purpose of unearthing outstanding design works, providing opportunities for exceptional designers to showcase their talent on the global stage, and inspiring collaborative efforts to create better design concepts that enhance the quality of life.
Established in 1953, the iF Design Award is the oldest design competition with a highly esteemed reputation often referred to as the “Oscar of Design.” In 2024, with nearly 11,000 entries from 72 countries, winning an iF Award has become a symbol of top-tier design excellence and is recognized as one of the most prestigious design awards worldwide.
With a history of over 60 years, the Red Dot Design Award is one of the largest and most influential design competitions globally, often mentioned alongside the renowned iF Design Award. With a relentless pursuit of design excellence and forward-thinking, it attracts designers from around the world to participate each year.
Unlike other international design competitions, the German Design Award Special Mention requires nomination based on prior recognition from other international design awards or by relevant authorities.
Size L 22 cm x W 5.5 cm x H 8.5 cm
Light Source LED 4.5W 2700K CRI95 289lm
Designer Li, Hui Lun
As nature transitions into its autumnal glory, the world around us comes alive with a cornucopia of vibrant sensory experiences. And what better way to bask in this wondrous season than with the cordless lamps from OLOΦ and HOODIE? Whether you’re enjoying a leisurely stroll under the enchanting evening sky, or simply soaking in the beauty of a lazy weekend afternoon, these illuminating wonders allow you to bring a touch of radiance to every moment.
With the ambient light casting a warm and gentle glow upon the world, OLOΦ and HOODIE highlight the elegance and romance unique to autumn. Each scene is reminiscent of a tranquil painting, with the lamps shining like stars that guide us through the changing of the seasons.
This is a time of perfect balance, with nature providing just the right balance of light and darkness. And with these sublime portable lamps by your side, you can bask in the radiance of autumn wherever your heart takes you.
We’re thrilled to announce that the PAOPAO series by Li-Hun Lun has won the iF Design Award 2023! This remarkable achievement stands out among 11,000 entries from 56 countries, impressing the 133-member jury with its exquisite form and exceptional light quality. Congratulations to Li-Hun Lun for this outstanding achievement!
Since 1954, the iF DESIGN AWARD has been recognized as a global standard for excellent design. It is one of the most prestigious design prizes in the world, honoring design achievements across all disciplines, including product, packaging, communication, and service design, architecture, interior architecture, professional concept, user experience (UX), and user interface (UI).
More information about PAOPAO can be found in the “ALL Winners” section on iF Design – PAOPAO.
PAOPAO is inspired by the naive, childish fantasy of bubbles. The crystal-clear bubbles expand with each breath, capturing the dynamic beauty of bubbles in motion with their organic, round curves. This unique design is treated with vacuum plating, giving the glass top a layered, translucent color that enhances the finesse of the glass shade and creates a unique, fantastic glow.
When the lights are off, the glowing luster of PAOPAO reflects with dazzling beauty. When the lights are on, the smoky texture reveals a mysterious, hazy brightness that transforms any space. This exceptional design quality is what made PAOPAO stand out and win the prestigious iF Design Award 2023.
▲Photo credit：寓子設計
▲Photo credit：Olsen Anderson
▲Photo credit：逸喬設計
▲Photo credit：本序設計
▲Photo credit：寓子設計
PAOPAO P1
Light Source LED 1 x 5W 2700K CRI 95 200lm
Size L 10 cm x W 10 cm x H 19 cm
PAOPAO PL5
Light Source LED 5 x 5W 2700K CRI 95 1010lm
Size L 110 cm x W 10 cm x H 19 cm
PAOPAO PZ10
Light Source LED 10 x 5W 2700K CRI 95 2000lm
Size L 96.4 cm x W 29cm x H 19 cm
PAOPAO P12/PC12
Light Source LED 12 x 5W 2700K CRI 95 2250lm
Size L 52 cm x W 52 cm x H 19 cm
Ring form L 100 cm x W 100 cm x H 19 cm
PAOPAO W
Light Source LED 1 x 5W 2700K CRI 93 510lm
Size L 15 cm x W 10 cm x H 22 cm
Designer Li, Hui Lun
The designer Chang Huan Rou has achieved a remarkable milestone by winning the Red Dot Award 2023 for her innovative creation, the Konnect PV4. This accomplishment follows her previous success at the German Design Award 2023, where she won accolades for the entire Konnect collection. This double triumph has made Konnect the standout star of SEED in 2023, showcasing extraordinary design and creativity.
The Red Dot Design Award, established over six decades ago, is recognized as one of the most prestigious and influential design awards globally. Winning this award is a testament to the exceptional quality and innovative spirit of a design.
Drawing inspiration from modernist architecture, KONNECT stands out with its geometric forms and unique, symmetrical trapezoidal shape. This design allows for versatile construction and recombination, offering endless possibilities for creative configurations.
KONNECT redefines conventional lighting with its exclusive quick-release jack design, enabling swift adjustments to the light direction, whether upward or downward. Beyond functional lighting, KONNECT’s configurable LED panels can be arranged to create various moods and styles, transforming spaces with artistic flair.
KONNECT PV4
Size L 47.5cm x W 47.5cm x H 40cm
Light Source LED 4 x 5.5W 3000K CRI98 949lm
Desinger Chang, Huan Rou
Creating a lamp involves not only a design concept that brims with creativity, but also a group of precise craftsmen who can turn imagination into reality – the SEEDDESIGN Research and Development team.
The SEEDDESIGN R&D team brings the creative vision of designers to reality by using unique structures and innovative materials. With years of experience and skillful hands, they meticulously oversee the production process – from welding to shaping and polishing, through their dedication and attention to details, the team artfully brings together beauty and functionality in every SEEDDESIGN lamp.
Vice General Manager: Gong, Yu Quan
Mr. Gong, the VGM of SEEDDESIGN, is known for his dedication to challenges and meticulous approach. Since 1997, he has been leading the R&D team to create numerous classic products, emphasizing the importance of strict supervision of every production process. He enjoys tackling difficult problems and ensures that every light can be placed in the ideal space of each customer with the highest quality.
That morning, Mr. Gong shared little-known stories about product development and production in the meeting room after returning from the factory.
Can you introduce your job responsibilities to everyone?
– Essentially, I hold responsibility for the entire product creation process.
Once the mission has been defined, I collaborate with various departments to review feasibility assessments. After that, I oversee the production of all materials and manufacturing methods to ensure that they meet quality standards.
What’s the toughest process of turning a design blueprint into a finished product?
– I believe it’s welding for sure.
Welding is the most challenging step due to potential metal deformation caused by high temperatures. Even with robotic welding, it is difficult to achieve the same level of precision as manual adjustments performed by skilled craftsmen. Other than that, computer-controlled machining, including CNC lathes, milling machines, and punches, is typically more precise and manageable.
What is the most remarkable lamp you have ever made?
– LALU+ pendant lamp.
The lamp requires a complex process that involves multiple welding stages, as well as careful attention to accuracy due to its rotatable stem. When welding two D-shaped tubes to form the oval stem, any excess can lead to uneven weight distribution and cause the lamp post to tilt. That’s why we rely on skilled craftsmen to meticulously remove any resulting weld marks and achieve a flawless finish that allows for smooth rotation.
Which of the Seed collections is your favorite one?
– Planet floor lamp.
The lamp’s arm can be extended to the desired distance, and its height can also be adjusted by rotating the gears. I love the gears, which have a finely tuned engineering design and are very functional. I often adjust the arm in different ways and think about how to optimize its usability while playing with it on my desk.
What is your approach to continuously breaking through technical challenges?
– When faced with technical challenges, we take an approach of continuous learning and collaboration.
We visit other processing plants to gather insights and improve our capabilities, and work closely with our partners to overcome bottlenecks. We also stay current with the latest technology and equipment, conducting internal experiments and searching for opportunities to establish standard systems. One example of this is our DJ DIMMER structure, which underwent a rigorous experimental process, undergoing at least 23,000 cycles of rotation to ensure durability before it was launched.
What are the most significant changes for you since setting up the factory in 1997 until now?
–Well, not much has changed fundamentally.
My main goal has always been to make steady progress. Over the past 20 years, I have emphasized to my colleagues the importance of staying focused and careful to maintain high quality. We cannot afford to skip any steps in production to save time. It’s not rocket science, but we need to do it right to succeed.
Have you ever felt proud to work for SEED?
– Absolutely, it’s a great honor.
Our design concept, emotional engagement, and every production process for our collections are of high-end quality. Even our external manufacturers take pride in producing our products, and one plastic factory mentioned that their customers recognize their superior quality because they make parts for SEED. Although our competitors may try to replicate our ideas, our top-notch products speak for themselves.
What has driven you for the past twenty years or so?
– Being able to face different challenges always excites me!
The complexity of making lighting fixtures with a wide range of materials can make the job challenging, but since my first day at SEED, I have eagerly tackled any issues that arise and genuinely look forward to coming to work every day.
Moreover, SEED’s work environment is excellent, with design director Mr. Chen giving me the freedom to showcase my skills. Many of my colleagues have been with the company for over a decade, and as time went on, we have all become friends!
The design director in Seed, Meiric, plays a huge role in how the group reacts and moves forward, for whom he must consider the relationship between the brand, design, and people from a broader perspective .
Lamp designers are like poets who wander and seize every fleeting inspiration in daily life, transforming the ideas into sketches with the Midas touch, and refine to a sophisticated and timeless work to light up the darkness.
How do you want your lighting fixture to be a showstopper, or something more modest that will be also eye-catching yet induce a calming-type effect? From minimal and modern to fun and eclectic, Seed’s linear suspensions are available in a wide range of styles, ideally blend into your space while you want it to be a very simplified and clean representation.
TRAM
With unrestrained lighting layout, TRAM consists of genuine brass for its electric conductivity, the lamp spots wirelessly connect to the brass track, that can be repositioned and 360°-rotated.
▲ Removable light spots and intuitive dimming by touchless sensors.
SQUARE
▲ Photo credit：INDOT Interior Design
Pure expression yet superior light. The square-shaped lamp body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.
▲ Sensor beside of the shade: four-step color temperature tune – 3000K (default setting) / 3400K / 4000K/ 2700K
▲ Sensor underneath the shade: stepless brightness dimming switch – wave to switch on/off & keep the hand still to dim
DAWN PL4
DAWN PL4 collects 4 lamps into a linear suspension, each lamp is individual for flexible beam angle and light direction adjustment by simply rotating the lens shade. No matter focusing the luminaire on the delicacy; Or spread the light evenly creating a suitable reading zone, DAWN PL4 can be set exactly to suit your needs.
OLO Φ PL4
Having a steady frame joined in, that balances the flexible movement of light. The linear U-band frame holds the four of hollow shades, which reduces light contrast and allows the light to diffuse in a gentle, calm, and graceful way.
Have you ever experienced eyes fatigue and blur after sitting under a pendant lamp for a while? This short symptom of glare is probably caused by improper use of lighting such as wrong hanging height.
Size L 149.6cm x W 7.2cm x H 5.2cm
Light Source LED 5 x 4W 3000K CRI95 1205lm
Designer Chen, Chao-Cheng
Size L 146cm x W 4.6cm x H 5cm
Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Designer Chen, Chao-Cheng
Size L 141.2 cm x W 6.2 cm x H 20.4 cm
Light Source LED 4 x 5W 3000K CRI 95 1143lm
Designer Chen, Chao-Cheng
Size L 135 cm x W 20 cm x H 5.5 cm
Light Source LED 4 x 6.5W 3000K CRI90 1650lm
Designer Li,Hui Lun
After the success of the OLO Φ table lamp, we are thrilled to receive another Red Dot Award, one of the largest and most influential design competitions in the world. This year, the winning lamp is SQUARE, designed by Chen Chao-Cheng. It features a subtle, streamlined design and brilliant functionality. We are also honored that SQUARE has been recognized by the German Design Award 2022.
Embedded with high performance CRI 98 LED*, SQUARE contains the quality of light with a thoughtful design. The body extends downwards from both sides, ideally forming an anti-glare shield while the inner sand gold coating creates a delicate reflection.
*A color rendering index (CRI) is a quantitative measure of the ability of a light source to reveal the colors of various objects, where a higher number represents higher ability, with one-hundred being the highest as nature as the sunlight.
Equipped with four-step color temperature tune and touch-less brightness control, SQUARE brilliantly deliver a pleasant atmosphere no matter for working, dining or relaxing mood in different scenes.
▲Photo credit：Yuan Design
Light Source LED 40W 3000K-3400K-4000K-2700K CRI 98 2300lm
Size L 146cm x W 4.6cm x H 5cm
Designer Chen, Chao-Cheng
After 16 years of rooting in Taichung, the brand store has relocated to an exclusive residential district and reopened in Autumn 2021. There are two floors in the new showroom, totally 230 square meters overhauled by the creative team INDOT Design.
On one side of the wall, there’s a large floor-to-ceiling window that opens out into the spacious sidewalk bringing the graphic outside in. Where the 1st floor is all painted in white, on the 2nd floor it’s full of black and grey partitions, and a lot of wood elements, so the visitors will be able to get a scenario what the lamps will be looked like in different interior spaces. And the showcase island display is like touring a science museum, so visitors are able to come closer and interact with the exhibits to see the detailed craftsmanship of the products.
“I hope people can come to this store with curiosity and imagination to enjoy the versatile space through interaction.”
– Armin Cheng, Design Director, INDOT.
Interactive structure embeds functionality often featured in Seed’s lighting designs, so does it in the brand store. Whether the floor plan arrangement of materials and colors, the high and low showcases or the sliding-rotating walls welcoming the graphicness, they create numerous possibilities in the space when people interact with them.
The whole-new free and versatile space captures the unique features of SEED’s lighting and takes you to another realm to feel the warm and delicate luminance through interaction.
SEEDDESIGN Taichung (Taiwan) Brand Store
Address No. 101, Fuji St., Xitun Dist., Taichung City 407 , Taiwan (R.O.C.)
Opening Hours 11:00 – 19:00；WED 15:00-19:00（Closed on Sunday）
TEL +886-4-2452 6805
Cluster pendants are usually used as delicate adornments to enhance spacial ambience. Aside from different lampshade materials that give off distinctive glow, the variation of canopy and suspension method also contribute to the overall style of a pendant.
PAOPAO SERIES
Comes in several shapes of canopy, PAOPAO offers its user to choose between linear (PZ10) and circular (PC12) canopy. A linear canopy provides clean and neat appearance, and rich expression can be brought to the room by modifying its suspension method to zigzag, rectilinear or asymmetrical arrangement. Circular canopy presents a luxurious and splendorous impact which can easily spice up any space. With an option to enlarge it with a ring, countless compositions are waiting to be demonstrated in a glamorous style.
▲ A vibrant rhythm is brought to the room with an elegant suspension layout of PAOPAO.
▲ By adding a ring into its configuration, PAOPAO’s jewel-like luster gets emphasized in a dramatic way.
FUJI SERIES
If you wish for a more flexible cable configuration, FUJI is the one you shouldn’t miss out on. Its cables are exquisitely guided with little hangers mounted on the ceiling, allowing it to cross among various spaces for any interior needs. Users are invited to splash their imagination with this brilliant design, either install the light around the canopy or extend the mini pendants to several corners in a cluster form.
DORA SERIES
Compared to PAOPAO and FUJI, DORA’s light ball can be easily adjusted to varify its lighting angle, leaving a glittering and charming impact when it’s lit. Arrange its light ball in an aesthetic style, or add on a ring to enlarge the size, you will soon be surprised by how it turns the room into a lovely place.
▲ Flowing in smooth spiral-line, DORA brings a sense of fluidity into a symphony of light.
▲ Photo Credit: UZ Design
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